尚普咨询为某餐饮连锁企业提供市场调研和战略规划服务项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Shangpu Consulting provides market research and strategic planning service project case for a catering chain enterprise.

2024-07-15 00:39:26 来源：尚普咨询浏览量：0

Project background:

某餐饮连锁企业是一家以中式快餐为主的品牌，拥有近千家门店，覆盖全国多个省市。该企业在近年来面临着市场竞争加剧、消费者需求多样化、成本上升等挑战，希望通过市场调研和战略规划，提升品牌形象，优化产品结构，拓展新的增长点，提高盈利能力。

Customer pain points:

The main pain points of the enterprise are the following:

品牌形象单一，缺乏差异化优势，难以吸引年轻消费者；

产品结构过于简单，缺乏创新和多元化，难以满足消费者的个性化需求；

市场渗透率低，门店分布不均衡，难以覆盖潜在客户；

成本控制能力弱，原材料、人力、物流等方面的支出较高，影响利润率。

Project purpose:

The main aims of the project are:

通过市场调研，了解当前餐饮行业的发展趋势、竞争格局、消费者行为和需求特征等；

通过战略规划，制定符合企业发展目标和市场需求的品牌定位、产品策略、渠道策略、营销策略等；

通过实施方案，提供具体的执行步骤、资源配置、风险评估、效果评估等。

Research object:

The research objects of the project include the following categories:

行业专家：包括餐饮行业协会、媒体、研究机构等相关人士，通过深度访谈和问卷调查，获取行业发展动态、政策法规、市场规模、竞争格局等信息；

竞争对手：包括同类型和异类型的餐饮品牌，通过网络搜集和实地考察，获取竞争对手的品牌形象、产品结构、价格策略、渠道布局、营销活动等信息；

消费者：包括现有客户和潜在客户，通过线上线下抽样调查和焦点小组讨论，获取消费者的消费习惯、需求偏好、购买动机、满意度评价等信息。

Project Content:

The main contents of the project include the following aspects:

市场分析：分析当前餐饮行业的发展趋势、市场规模、增长点、风险点等；

竞争分析：分析竞争对手的优势和劣势、市场份额、核心竞争力等；

消费者分析：分析消费者的消费习惯、需求偏好、购买动机、满意度评价等；

SWOT分析：分析该企业的优势、劣势、机会、威胁等；

品牌定位：根据市场需求和企业特色，确定该企业的品牌愿景、使命、价值观等；

产品策略：根据品牌定位和消费者需求，优化现有产品结构，开发新的产品线，提高产品质量和创新性；

渠道策略：根据市场渗透率和竞争对手分布，制定合理的门店布局，拓展新的渠道形式，提高渠道效率和覆盖率；

营销策略：根据品牌形象和产品特点，制定有效的营销目标、组合、预算、执行等，提升品牌知名度和忠诚度，增加销售额和市场份额。

Project Value:

The project provides the following value to the business:

帮助该企业全面了解当前餐饮行业的发展状况和市场机遇，为其制定长期的战略规划提供了依据；

帮助该企业明确自身的品牌定位和核心竞争力，为其打造有特色的品牌形象提供了方向；

帮助该企业优化自身的产品结构和质量，为其满足消费者的多样化需求提供了支持；

帮助该企业制定合理的渠道策略和营销策略，为其拓展市场份额和提高盈利能力提供了途径；

帮助该企业提升自身的管理水平和创新能力，为其应对市场变化和竞争挑战提供了保障。

Consulting Services

economic database

Brand Rankings

User evaluation

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immediate consultation

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise