Project background:

Household appliances are indispensable products in people's daily life. With the upgrading of consumption and technological innovation, the household appliance industry is also constantly developing and changing. The household appliance industry is mainly divided into four categories: white electricity, black electricity, kitchen electricity and small household appliances. Among them, white electricity includes refrigerators, air conditioners, washing machines, etc., black electricity includes color TVs, stereos, DVD players, etc., and kitchen appliances include gas stoves and range hoods. Machines, disinfection cabinets, etc., small household appliances include vacuum cleaners, microwave ovens, rice cookers, etc.

Customer pain points:

Shangpu Consulting Company is a company specializing in market research and consulting services. Its customers are mainly production and sales enterprises in the household appliance industry. The main problems faced are:

The household appliance industry is highly competitive, the market concentration is high, and the brand differentiation is not obvious. How to help customers increase brand influence and market share?

The household appliance industry is affected by policy, economy, environment, technology and other factors. Market demand and consumption trends are changing rapidly. How to help customers grasp market opportunities and risks?

The household appliance industry has frequent product upgrades, and consumers have higher requirements for product quality, function, design, and intelligence. How to help customers optimize product structure and innovation capabilities?

Project purpose:

In order to solve the above problems, Shangpu Consulting Company decided to carry out a market research project for the household appliance industry, aiming:

Understand the current market situation and competition pattern of the household appliance industry, and analyze the scale, growth rate, main brands and product characteristics of each market segment;

Understand the market demand and consumption trend of the household appliance industry, and analyze consumers' purchase motivation, preference, demand point, satisfaction, etc;

Understand the market opportunities and risks of the household appliance industry, and analyze the influencing factors and development trends of policy, economy, environment and technology;

Provide market strategy suggestions for the household appliance industry, including brand positioning, product innovation, channel expansion, marketing promotion, etc.

Research object:

The research objects of this project mainly include the following two categories:

The production and sales enterprises in the household electrical appliance industry collect their views and opinions on the current situation and future development of the industry through telephone interviews or online questionnaires;

Potential or existing consumers of household appliances collect their usage and evaluation of household appliances through online or offline methods.

The number of respondents is determined by the size and importance of each segment, with the total expected to be in1000-1500Between.

Project Content:

The main contents of this project include the following aspects:

Analysis of the current situation of the industry: analysis of the market size, growth rate, market structure and regional distribution of the household appliance industry, revealing the basic characteristics and development trend of the industry;

Competitive landscape analysis: analyze the main competitors in the household appliance industry, including their brand image, product structure, market share, channel layout, marketing strategy, etc., to reveal the competitive advantages and disadvantages of the industry;

Demand trend analysis: analyze consumers in the household appliance industry, including their consumption level, consumption habits, consumption motivation, consumption preference, demand point, satisfaction, etc., to reveal the consumption characteristics and changing trends of the industry;

Analysis of influencing factors: analysis of the external environment of the household appliance industry, including policies and regulations, economic situation, social culture, scientific and technological innovation, etc., to reveal the opportunities and risks of the industry;

Strategic recommendations: Based on the above analysis results, the market strategy recommendations for the household appliance industry are proposed, including brand positioning, product innovation, channel expansion, marketing promotion, etc., to provide customers with feasible solutions.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive and in-depth market intelligence of the household appliances industry, help customers understand the current situation and future development of the industry, and improve their market sensitivity and predictability;

Provide customers with objective and accurate competitive analysis of the household appliance industry, help customers identify their own strengths and weaknesses, and improve their competitiveness and anti-risk ability;

To provide customers with detailed and accurate household appliances industry demand analysis, help customers insight into consumer psychology and behavior, improve customer satisfaction and loyalty;

To provide customers with professional and reliable household appliances industry strategic advice to help customers develop a reasonable and effective market strategy to improve customer market share and profitability.