Project background:

Child safety watch is a set of positioning, call, entertainment and other functions in one of the smart wearable devices, mainly6-12Children's users, to meet the needs of parents for children's safety and education. In recent years, with the growth of China's children's consumer market and the progress of smart watch technology, the children's safety watch industry has shown a trend of rapid development.2022China's children's smart watch market size has reached187Billions of dollars, expected2026The year will reach276Billions of dollars.

Customer pain points:

Shangpu Consulting is a company specializing in market research and consulting services, with many years of industry experience and customer resources. The client company hopes to further expand the market share of the child safety watch industry, however, it faces the following challenges:

The competition in the children's safety watch industry is fierce, there are many brands, and the product function and price differentiation are not obvious, which leads to the difficulty of consumer choice and low loyalty.

Children's safety watch industry lacks unified standards and norms, product quality is uneven, there are security risks and legal risks.

The children's safety watch industry is influenced by parents, children, educational institutions and other stakeholders. The demand is complex and changeable, and it is difficult to grasp the market dynamics and consumption trends.

The child safety watch industry lacks in-depth and detailed market research data and analysis reports, and it is difficult to provide customers with valuable information and suggestions.

Project purpose:

In order to solve the customer's pain points, Shangpu Consulting Company was commissioned by the customer to carry out a market research project for the child safety watch industry, aiming to achieve the following purposes:

Understand the development status, scale, structure, trends, opportunities and challenges of the children's safety watch industry.

Analyze the market demand, consumer behavior, purchase motivation, preference and satisfaction of the children's safety watch industry.

Evaluate the market competition pattern, main brands, product characteristics, advantages and disadvantages, differentiation strategies, etc. of the children's safety watch industry.

Provide market forecasts, development recommendations, investment opportunities, etc. for the child safety watch industry.

Research object:

The research objects of this project include the following two categories:

Insiders in the child safety watch industry, including brand manufacturers, agents, and channels

Outsiders of the child safety watch industry, including parents, children, educational institutions, etc.

This project plans to conduct research on each type of research object.500Issuance and recovery of valid questionnaires, total1000a questionnaire.

Project Content:

The main contents of this project include the following aspects:

Analysis of the current situation of the child safety watch industry, including industry definition, classification, characteristics, development process, development environment, development stage, etc.

Analysis of the market size of the child safety watch industry, including the overall size of the industry, the size of each market segment, the size of each regional market, the size of each price segment market, etc.

Analysis of the market demand of the child safety watch industry, including the overall demand of the industry, the demand of each market segment, the demand of each regional market, the market demand of each price segment, etc.

Consumer analysis of child safety watch industry, including consumer characteristics, consumer behavior, consumer motivation, consumer preference, consumer satisfaction, etc.

Analysis of the competitive landscape of the children's safety watch industry, including the degree of industry competition, industry competition model, industry competition advantages and disadvantages, industry competition strategy.

Analysis of major brands in the children's safety watch industry, including brand introduction, brand positioning, brand image, brand products, brand sales channels, brand marketing strategies, etc.

Market forecast and analysis of the child safety watch industry, including industry development trends, market growth potential, market growth drivers, market growth obstacles, etc.

Children's safety watch industry development proposal analysis, including industry development opportunities, industry development challenges, industry development countermeasures, industry investment recommendations.

Project Value:

The completion of this project will provide the following value to the client company:

Provide in-depth and detailed market research data and analysis reports on the child safety watch industry, and provide customers with valuable information and suggestions.

Help the customer company to understand the development status and future trends of the children's safety watch industry, and formulate reasonable market strategies and marketing strategies for customers.

Help customer companies grasp the market opportunities and investment potential of the children's safety watch industry, and find suitable partners and investment projects for customers.

Help the customer company to enhance the professional level and popularity of the children's safety watch industry, and establish a good brand image and reputation for customers.