Project Background

Health examination refers to the diagnosis and treatment behavior of examining the subject through medical means and methods to understand the health status of the subject, early detection of diseases and health risks. In recent years, with the continuous improvement of the consumption level of Chinese residents, the awareness of health examination is growing, and the market demand for health examination is strong, showing a trend of blowout development. Estimated Arrival2025Year, China's health examination market size or will break through3000Billions of dollars.

Shangpu consulting company is a professional engaged in market research and consulting services, with many years of industry experience and professional team. In order to better help customers understand the market status, competitive landscape, consumer demand, and development trends of the health check-up industry,2023Nian Shangpu Consulting Company has carried out a market research project for the health examination industry.

Customer pain points

The health examination industry is a highly competitive market with the following customer pain points:

The lack of unified standards and norms in the health examination industry leads to uneven service quality and it is difficult for consumers to distinguish and choose.

There are problems of information asymmetry and low transparency in the health examination industry. Consumers often lack a full understanding and grasp of their own health status and physical examination results.

The health examination industry lacks effective follow-up services and health management. Consumers often cannot get timely guidance and advice after completing the physical examination, and cannot realize the closed loop of health management.

The health check-up industry is facing the impact of the new crown epidemic, consumers are concerned about the safety and convenience of offline check-ups, and the credibility and satisfaction of online check-ups have decreased.

Project Purpose

The purpose of this project is to provide the following values for industry enterprises through a comprehensive and in-depth investigation and analysis of the market situation in the health examination industry:

Understand the market size, growth rate, regional distribution, segmentation and other basic information of the health examination industry.

Identify the main competitors, competitive strategies, strengths and weaknesses, market share and other competitive situations in the health examination industry.

Explore consumer characteristics, consumer motivation, consumer demand, consumer preferences and other consumer conditions in the health examination industry.

Forecast the development trend, opportunities and challenges, innovation direction of the health examination industry.

Research object

The research objects of this project mainly include the following two categories:

Physical examination institutions: including public physical examination centers and private physical examination centers, as well as Internet platforms that provide online physical examination services. The number of survey subjects is50Home, covering all regions of the country, covering different sizes, types, brands of health examination institutions.

Health check-up consumers: including individual consumers and unit group consumers, as well as potential consumers who intend to have a health check-up. The number of survey subjects is1000People, covering all regions of the country, covering different age, gender, income, education, occupation and other characteristics of health examination consumers.

Research method

This project uses the following research methods:

Literature analysis: through the collection and analysis of relevant policies and regulations, industry reports, academic papers, news media and other literature, to obtain the health examination industry macro background, market overview, development trends and other information.

In-depth interview: conduct in-depth interview with the person in charge of the health examination institution or relevant personnel by telephone or video to understand the operation situation, competition strategy, service characteristics, development plan and other information of the health examination institution.

Online questionnaire: through online platforms or social media, a standardized questionnaire is distributed to health examination consumers to understand the basic characteristics, consumption motivation, consumption demand, consumption preference and other information of health examination consumers.

Data analysis: Through the use of statistics and data mining methods, the collected data are collated, analyzed and interpreted, and key indicators and conclusions such as market size, competitive landscape, consumer demand and development trends of the health examination industry are extracted.

Research content

The research contents of this project mainly include the following aspects:

Market size: including the market size, growth rate, regional distribution and segmentation of the health examination industry.

Competitive landscape: including the main competitors in the health examination industry, competitive strategies, strengths and weaknesses, market share, etc.

Consumer demand: including the basic characteristics of health examination consumers, consumption motivation, consumption demand, consumption preference, etc.

Development trend: including the development trend of health examination industry, opportunities and challenges, innovation direction, etc.

Findings

According to the research content, this project forms a detailed market research report, which includes the following parts:

Market size: analyze the market size, growth rate, regional distribution, segmentation, etc. of the health examination industry, as well as the main factors affecting the market size and future development forecasts.

Competition pattern: evaluate the degree of competition, competition mode, competitive advantage, etc. of the health examination industry, as well as the basic situation, competitive strategy, advantages and disadvantages, market share, etc. of the main competitors.

Consumer demand: describe the basic characteristics, consumption motivation, consumption demand, consumption preference, etc. of health check-up consumers, as well as the main factors affecting consumption demand and future trends.

Development trend: to explore the development trend, opportunities and challenges, innovation direction of the health examination industry, as well as suggestions and strategies for the development of the industry.

research value

The research value of this project is mainly reflected in the following aspects:

Provide comprehensive and in-depth market analysis of the health examination industry for industry enterprises, help them understand the current situation and development prospects of the industry, and provide valuable market information and reference basis for them.

Provide industry enterprises with the competitive situation and consumer demand of the health examination industry, help them identify industry opportunities and challenges, and formulate effective competitive strategies and marketing strategies for them.

Provide industry enterprises with the development trend and innovation direction of the health examination industry, help them grasp the dynamics and changes of the industry, and provide them with useful development suggestions and innovative ideas.