Project background:

Great health is a global concept based on the development of the times, social needs and changes in the spectrum of diseases. The big health industry can be understood as a general term for all industries that meet the needs of all kinds of health (physical, mental, environmental), including medical products, health products, nutritious food, medical equipment, health appliances, leisure and fitness, health management, health consultation and other production and service fields closely related to human health. Expected2023The annual market size will reach RMB1.5Trillion yuan, is a huge market potential of emerging industries.

Customer pain points:

The client company hopes to expand more customers and business in the big health industry, and enhance its brand influence and competitiveness.

Project purpose:

In order to solve the above problems, the company commissioned a market research project for the big health industry. The project aims:

Through comprehensive collection and analysis of relevant data and information of the big health industry, in-depth understanding of the industry status, development process, competition pattern, development trend, etc., to provide a macro and micro industry panorama for Shangpu Consulting Company.

By segmenting and profiling target customers, identifying the characteristics, needs, pain points, expectations, etc. of different types of customers, we provide an accurate and detailed customer insight report for Champ Consulting.

By combing and summarizing the core capabilities and advantages of the client company, combined with industry characteristics and customer needs, it provides a targeted and differentiated market positioning and strategic recommendations for Shangpu Consulting.

Research object:

The research objects of this project mainly include the following two categories:

Related enterprises in the big health industry include production and service enterprises in various sub-sectors such as medicine, health care, nutrition, equipment, fitness, etc., as well as government agencies, industry associations, and research institutions related to the big health industry. This project has been investigated.100A large health industry related enterprises, which50existing or potential customers of the client company,50A competitor or partner of the client company.

Consumers in the big health industry, including individuals and families who have a need or interest in big health products and services. This project has been investigated.1000Consumers in the health industry, among them.500Existing or potential customers of the company named client,500A customer named as a competitor or partner of the customer company.

Project Content:

The main contents of this project include the following aspects:

Market size and growth rate analysis of the large health industry, including historical and forecast data, as well as the share and growth of each market segment.

Analysis of the market structure and competitive landscape of the health industry, including supply and demand, market concentration, market share, market entry barriers, and competitive strategies.

Analysis of market dynamics and trends in the health industry, including the impact and drivers of policies and regulations, technological innovation, consumer demand, and social environment on the development of the industry.

Big health industry target customer segmentation and profile analysis, including customer characteristics, customer needs, customer pain points, customer expectations, etc., as well as the number and value assessment of different types of customers.

Analysis of the client company's market positioning and strategic recommendations, including the client company's core capabilities and advantages, target market and customer selection, differentiation and competitive advantage formation, marketing and promotion strategies.

Project Value:

This project provides value to the client company in the following areas:

Help the client company to fully understand the development status and prospects of the big health industry, grasp the market opportunities and challenges, and formulate reasonable development goals and plans.

Help customer companies accurately identify the needs and pain points of target customers, provide solutions to meet customer needs, and improve customer satisfaction and loyalty.

Help the customer company to clearly show its own advantages and characteristics, effectively distinguish from competitors, and establish a solid brand image and reputation.

Help client companies optimize market strategies and marketing methods, increase market penetration and share, and increase market revenue and profits.