Project background:

Metal packaging containers refer to containers that use metal as the main material for packaging food, beverages, cosmetics, medicines, paints and other products, mainly including cans, barrels, boxes, bottle caps, etc. Metal packaging containers have the advantages of anti-corrosion, high temperature resistance, recyclability, etc., and are widely used in various fields. In 2022, the global metal packaging market will reach US $130.83 billion billion and is expected to grow to US $159.74 billion billion in 2028, with a compound annual growth rate of 3.28. The Asia-Pacific region is the world's largest metal packaging market, accounting for about 40% of the market share, mainly driven by demand in China, India, Japan and other countries.

Customer pain points:

Shangpu Consulting Company is a company specializing in market research, business consulting, data research and other services, with many years of industry experience and professional team. The client of Shangpu Consulting is a manufacturer of metal packaging containers, mainly producing aluminum cans, steel cans and other products, mainly sold to the food and beverage industry. The main problems faced by customers are:

-The metal packaging container industry is highly competitive, and customers' products lack differentiation and innovation, making it difficult to increase market share and profit margins.

-The metal packaging container industry is affected by environmental protection policies and consumer preferences. Customers need to keep abreast of the industry's development trends and market demand, and adjust product structure and marketing strategies.

-There are regional differences and market segments in the metal packaging container industry, and customers need to conduct in-depth research and research on different markets to identify potential opportunities and risks.

Project purpose:

In September 2023, in order to help customers solve the above problems, Shangpu Consulting undertook the market research and competitive strategy project of the metal packaging container industry entrusted by the customer, aiming to provide customers with the following services:

-Conduct a comprehensive investigation and evaluation of the overall status, development trend, market size, market structure, market distribution, market segmentation, market demand, market forecast, etc. of the metal packaging container industry.

- 对金属包装容器行业的主要竞争者进行深入的调研和研究，包括竞争者的基本情况、产品特点、市场份额、营销策略、优势与劣势、发展战略等，以及竞争者之间的竞争关系和竞争格局。

- 对客户的产品和市场进行系统的诊断和评价，包括客户的产品定位、产品优势与劣势、市场占有率、市场满意度、市场机会与风险等，以及客户与竞争者的比较和差距调研。

-According to the results of industry research and customer diagnosis, formulate reasonable market objectives and market strategies for customers, including product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc., as well as implementation plans and evaluation indicators.

Research object:

The research objects of this project mainly include the following three categories:

- 金属包装容器行业的专家和学者，包括行业协会、行业媒体、行业研究机构、行业咨询公司等，通过访谈、问卷、报告等方式，了解行业的发展历程、现状、趋势、规律、问题、建议等。

-The main competitors in the metal packaging container industry, including well-known brands and small and medium-sized enterprises at home and abroad, through interviews, questionnaires, networks, information, etc., to understand the basic situation of competitors, product characteristics, market share, marketing strategies, advantages and disadvantages, development strategies, etc.

-Major customers in the metal packaging container industry, including manufacturers and distributors in the food and beverage industry, understand customer demand characteristics, purchasing behavior, usage habits, satisfaction, loyalty, opinions and suggestions through interviews, questionnaires, networks, information, etc.

The number of research objects of this project is as follows:

-Experts and academics: 10 people

Competitors: 20

-Customers: 100

Project Content:

The main contents of this project include the following aspects:

-The market status of the metal packaging container industry, including industry classification, characteristics, development history, development stage, development drivers, development constraints, development opportunities, development challenges, etc.

-Market research of metal packaging container industry, including global market and Chinese market research, as well as market segmentation research according to material type, product type, end user vertical, geographical area and other dimensions, the main contents include market size, market structure, market distribution, market demand, market forecast, etc.

-Competitive research in the metal packaging container industry, including the current situation of competitors, product research of competitors, market research of competitors, marketing research of competitors, research of competitors' strengths and weaknesses, research of competitors' development strategies, and research of competitive relationships and competitive landscape.

-Customer product and market research, including customer product positioning, product advantages and disadvantages, market share, market satisfaction, market opportunities and risks, as well as customer and competitor comparison and gap research.

-The customer's market objectives and market strategies, including the customer's market positioning, market objectives, market strategies (product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc.), as well as implementation plans and evaluation indicators.

Project Value:

The main values of this project are:

-Provide customers with a comprehensive and in-depth market research report on the metal packaging container industry, help customers understand the development status and future trends of the industry, grasp the opportunities and risks of the industry, and formulate reasonable development plans and decisions.

为客户提供了金属包装容器行业的详细和系统的竞争调研报告，帮助客户了解竞争者的情况和战略，找出自己的优势和劣势，提高自己的竞争力和市场地位。

Provide customers with a full range of diagnosis and evaluation reports on their products and markets, help customers understand the current situation and problems of their products and markets, find their own opportunities and risks, and optimize their product structure and market layout.

It provides customers with professional and practical reports on the formulation and implementation of customer's market objectives and market strategies, and helps customers formulate market strategies in line with their own positioning and objectives, including product strategies, price strategies, channel strategies, promotion strategies, brand strategies, etc., as well as specific implementation plans and evaluation indicators, so as to improve customer's market effect and return.

This project provides customers with high-quality market research and business consulting services, helps customers achieve good performance and reputation in the metal packaging container industry, enhances the customer's brand image and customer relationship, and lays a solid foundation for the long-term development of customers. This project has also increased revenue and profit for Shangpu Consulting, expanded market share and influence, improved the company's professional level and service quality, and created more opportunities and possibilities for the company's future development.