Project Background

Carbon fiber composite material is a new type of high-performance, light weight and environmental protection material, which is widely used in aerospace, wind power, automobile, sports equipment and other fields. With the increasing global demand for energy conservation, emission reduction and low-carbon development, the market for carbon fiber composites is expected to be promising.2025The global market size will reach340Billions of dollars.

A well-known domestic carbon fiber manufacturer (hereinafter referred to as the customer company) has advanced carbon fiber manufacturing technology and equipment, mainly producing standard modulus, medium modulus and high modulus carbon fiber products, as well as the corresponding carbon fiber composite products. The client company hopes to further expand the domestic and foreign markets and enhance brand awareness and competitiveness, so it entrusts Shangpu Consulting to conduct a comprehensive market research to provide a basis for it to formulate a reasonable market strategy.

Project Purpose

According to the needs of the client company, Shangpu Consulting has determined the main purpose of this market research as follows:

-Analyze the current situation, trends, opportunities and challenges of the global and Chinese carbon fiber composites market;

-Assess the size, structure, competitive landscape and development potential of the global and Chinese carbon fiber composites market;

-Identify key customer segments, demand characteristics, purchasing behavior and preferences of the global and Chinese carbon fiber composites market;

-Explore the main application fields, product types, price levels and technical requirements of the global and Chinese carbon fiber composite materials market;

-Propose the positioning, goals, strategies and actions of the client company in the global and Chinese carbon fiber composite market.

Project Content

Champ Consulting uses a variety of methods and channels to collect and analyze a large amount of primary and secondary data, including:

-Interviews with industry experts:

Including carbon fiber manufacturers, carbon fiber composite material manufacturers, downstream users, industry associations, scientific research institutions, etc;

-Market Survey Questionnaire:

Different questionnaires were designed for different target groups, and extensive surveys were conducted through online platforms, telephone visits, and email delivery;

-Data analysis tools:

ApplicationSPSS、ExcelSuch software cleaned, sorted, counted and analyzed the collected data.

According to the purpose of the project, the project content is divided into the following four parts:

-Market overview:

Introduce the definition, classification, characteristics, application fields and development history of carbon fiber composite materials, analyze the advantages and disadvantages of carbon fiber composite materials, and sort out the industrial chain and value chain of carbon fiber composite materials;

-Market analysis:

Analyze the scale, structure, competition pattern, demand characteristics, price level, technical level and policy environment of the carbon fiber composite market from the global and Chinese levels respectively, evaluate the development potential and trend of the market, and identify the opportunities and challenges of the market;

-Customer analysis:

According to the different application fields of carbon fiber composite materials, different customer groups are divided, their demand motivation, purchase behavior, preference factors, satisfaction, etc. are analyzed, and customer portrait and customer value model are established;

-Strategy recommendations:

According to the results of market analysis and customer analysis, the positioning, objectives, strategies and action suggestions of the client company in the global and Chinese carbon fiber composite market are put forward, including product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc.

Project Results

After completing the project, Shangpu Consulting compiled the research results and strategic recommendations into a detailed report and reported it to the client company. The main results of the report are as follows:

The global carbon fiber composite market is showing a rapid growth trend. The main driving factors are the increasing demand for high-performance, lightweight and environmentally friendly materials in wind power, aerospace and other fields, as well as the reduction of carbon fiber production costs. expected2025The global carbon fiber composite market will reach340billion dollars, with an average annual growth rate11.6%；

China's carbon fiber composite market has also maintained a high growth rate, mainly benefiting from the state's support policies for strategic emerging industries such as new energy and new materials, as well as the technological progress and scale expansion of domestic carbon fiber production enterprises. expected2025China's carbon fiber composite market size will reach80billion dollars, with an average annual growth rate15.8%；

The global and Chinese carbon fiber composite market is highly competitive, with major competitors including Lanjing (Lenzing AG), Toray Corporation (Toray Industries, Inc.), Teijin Corporation (Teijin Limited), Mitsubishi Chemical Holdings (Mitsubishi Chemical Holdings Corporation), AVIC Group Co., Ltd (AVIC), etc. These enterprises have strong advantages in product quality, technological innovation, brand influence, channel network, etc;

-The main customer groups in the global and Chinese carbon fiber composite market include wind turbine blade manufacturers, aerospace component manufacturers, auto parts manufacturers, sports equipment manufacturers, etc. The demand of these customers for carbon fiber composite materials mainly depends on the development of their application areas, technological progress, policy norms, cost-effectiveness and other factors. Generally speaking, these customers have higher requirements for the quality, performance, reliability, and environmental protection of carbon fiber composite materials, and they also pay attention to price, supply stability, and after-sales service;

-The main application areas of the global and Chinese carbon fiber composite materials market include wind power, aerospace, automotive, sports equipment, etc. These applications have different demand and growth rates for carbon fiber composites, with wind power and aerospace being the two largest applications, accounting for nearly the largest share of the global market.60%share, but also the two fastest growing application areas in the future. Automobile and sports equipment are relatively small application fields, but they also have great development potential, especially in new energy vehicles and high-end sports equipment;

-The main product types in the global and Chinese carbon fiber composite market include prepreg (Prepreg), chopped fiber (Short Fiber), long-cut fiber (Long Fiber), continuous fiber (Continuous Fiber), etc. These product types have different use ratios and advantages and disadvantages in different application fields. Generally speaking, prepreg has higher quality and performance, but also has higher cost and shorter storage period; short-cut fiber and long-cut fiber It has lower cost and longer storage period, but also has lower quality and performance; continuous fiber has higher strength and rigidity, but also has higher processing difficulty;

-The main price level of the global and Chinese carbon fiber composite materials market is affected by many factors, including raw material prices, production costs, supply and demand, degree of competition, technical level, product type, etc. Generally speaking, the price of carbon fiber composite materials increases with the increase of carbon fiber content, modulus grade, tow specifications and other parameters, and also decreases with market competition and technological progress. According to different product types and application fields, the price of carbon fiber composite materials ranges from tens of yuan to several thousand yuan per kilogram;

-The main technical requirements of the global and Chinese carbon fiber composite material market include the quality and performance indicators of the carbon fiber itself, as well as the technical level of the carbon fiber composite material processing technology and equipment. Generally speaking, carbon fiber itself needs to have the characteristics of high strength, high modulus, low density, high heat resistance, high corrosion resistance, etc., as well as good uniformity, stability, and compoundability; carbon fiber composite The processing technology and equipment of materials need to have the characteristics of high efficiency, low cost, low scrap rate, and high automation, as well as flexibility, controllability, and repeatability.

 Strategy recommendations

Based on the results of the market analysis and customer analysis, Champ Consulting has made the following strategic recommendations for the client company:

-In the global market, customer companies should focus on high-end products, highlight their advantages in carbon fiber quality and performance, enhance their market share and brand influence in aerospace and other fields, and also pay attention to wind power and other fields. Development opportunities, seeking cooperation and exchanges with internationally renowned companies;

-In the Chinese market, client companies should take low-end products as the mainstream, take advantage of their advantages in cost control and scale effect, expand their market share and competitiveness in wind power, automobiles and other fields, and also pay attention to the development potential of new energy vehicles and high-end sports equipment and other fields, and develop products and solutions suitable for these fields;

-In terms of product strategy, customer companies should develop different types and specifications of carbon fiber composite products according to different market needs and technical levels to meet the needs of different application fields and customer groups. At the same time, the customer company should also strengthen the research and development and innovation of new carbon fiber composite materials to enhance its competitiveness in technology leadership;

-In terms of pricing strategy, the client company should develop a reasonable pricing strategy based on different market environments and competitive conditions. In the global market, the client company should adopt a high-price strategy to reflect the high quality and high performance of its products. In the Chinese market, the client company should adopt a low-to-medium price strategy to reflect the cost performance and cost advantages of its products;

-In terms of channel strategy, customer companies should establish an effective channel network according to different market characteristics and customer characteristics. In the global market, the client company should use its existing channel resources to strengthen the cooperative relationship with internationally renowned companies. In the Chinese market, the client company should expand its channel coverage and strengthen the cooperative relationship with domestic regions and industries;

-In terms of promotion strategies, client companies should develop effective promotion strategies based on different market stages and target groups. In the global market, customer companies should strengthen the construction of their brand image and popularity, and demonstrate their technical strength and product advantages by participating in international exhibitions, publishing technical papers, and holding technical seminars. In the Chinese market, customer companies should strengthen Its product promotion and promotion, through participating in domestic exhibitions, publishing industry reports, holding customer salons, etc., enhance its market influence and customer loyalty.

 Conclusion

Through this market research, Shangpu Consulting Company provides comprehensive market analysis and strategic suggestions for the client company, helps the client company better understand the current situation, trends, opportunities and challenges of the global and Chinese carbon fiber composite market, and provides a basis for the client company to formulate a reasonable market strategy. The consulting company believes that the client company has strong advantages in carbon fiber production technology and equipment, and has the ability to achieve good performance and competitive position in the global and Chinese carbon fiber composite market. As long as it formulates appropriate products, prices, channels, promotions and other strategies according to different market environments and customer needs, and continues to carry out technological innovation and brand building, it will be able to achieve its long-term development goals in the field of carbon fiber composite materials.