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2024-07-15 00:39:35 Source: Champu Consulting Visits:0
Project background:
Construction machinery is one of the important pillar industries of national economic development, which is essential in the construction. China is jokingly called "infrastructure maniacs" on a global scale, and China's construction machinery is in a leading position in the world. As the country vigorously promote the whole process of engineering consulting service model, the construction machinery industry will undergo tremendous changes, such changes, construction machinery enterprises will face new opportunities and challenges.
Project purpose:
In order to better understand the market status, development trend, competition pattern, customer demand, policy environment and other aspects of the construction machinery industry, and provide effective market decision-making basis and strategic suggestions for construction machinery enterprises, Shangpu Consulting Company was entrusted by a construction machinery enterprise to carry out a market research project for the construction machinery industry.
Project Content:
This project uses qualitative+A combination of quantitative market research methods. Among them, the qualitative research part is mainly used for the understanding of the industry market, the current situation of market development, the rules of industry operation, the future development trend and the operation of competitors. Qualitative research methods include literature analysis, expert interviews, in-depth interviews, focus group interviews, etc. The quantitative research part is mainly used to obtain industry market size, market share, market segmentation, customer satisfaction, brand awareness, product preferences and other data. Quantitative research methods include questionnaire design, sample extraction, data collection, data cleaning, data analysis and so on.
Project results:
Through the market research of this project, Shangpu Consulting Company has provided the following results for the entrusting party:
A detailed market research report, including industry overview, market size and structure, market segmentation and demand analysis, competition pattern and competition strategy, customer profile and satisfaction analysis, brand awareness and loyalty analysis, product characteristics and preference analysis, policy environment and influencing factors analysis, market opportunity and risk assessment, market forecast and development suggestions, etc.
A streamlined summary of the market research, summarizing the main conclusions and recommendations of the report, so that the client can quickly grasp the market situation.
A data attachment containing all the questionnaire raw data and statistical analysis results, as well as relevant literature and expert interview records.
A presentation, introduced the process and results of market research to the client, and answered the questions and doubts raised by the client.
The market research results of this project provide the client with comprehensive and in-depth industry insights and industry development trends, provide strong support for the formulation of reasonable market strategies and marketing strategies, and lay a solid foundation for the promotion of market competitiveness and profitability. The client expressed high recognition and satisfaction with the market research results of this project, and fully affirmed and praised the professional level and service quality of Shangpu Consulting Company.
Consulting Services
economic database
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
15 Year
15 years of Shangpu consulting
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866