Project background:

The confinement center refers to an institution that provides professional care, rehabilitation, education and other services for mothers and newborns. It is a new model of maternal and child health services. With the liberalization of the national fertility policy and the improvement of people's awareness of the quality of life and health, the market demand of Yuezi Center is growing, but at the same time, it is also faced with problems such as inconsistent industry standards, uneven service quality, lack of consumer awareness and so on. Therefore, it is of great significance for the operators and investors of the Yuezi Center to conduct market research and analyze its current situation, trends, opportunities and challenges.

Project purpose:

The purpose of this project is to provide customers with the following information through a comprehensive and in-depth market research on the Yuezi Center industry:

Market size, growth rate, regional distribution, competitive landscape and other basic information of the Yuezi Center industry

The consumer demand, preference, satisfaction, loyalty and other consumer behavior characteristics of the Yuezi center industry.

Strategic analysis of the development trend, opportunities and challenges, success factors and risk factors of the Yuezi Center industry.

The best practices, typical cases, innovative models and other experiences of the Yuezi Center industry

Project Content:

Champ Consulting uses a variety of market research methods, including:

Literature analysis: Collect and analyze the relevant policies and regulations, industry reports, academic papers, news media and other literature at home and abroad, and sort out the development process, current situation and trend of the Yuezi Center industry.

Network search analysis: using the network search engine, we searched the relevant websites, forums, blogs, social media and other network platforms at home and abroad, and obtained the latest trends, consumer evaluation, word-of-mouth communication and other network information of the Yuezi Center industry.

In-depth interview analysis: Through telephone or face-to-face, in-depth interviews were conducted with relevant people in the Yuezi Center industry, including the operators, employees, experts and scholars of the Yuezi Center, etc., to understand the operation mode, service process, Internal information such as core competitiveness.

Consumer questionnaire survey: through the network or on-site, a structured questionnaire survey was distributed to the consumers of the monthly center, and the basic situation, consumption motivation, selection criteria, satisfaction evaluation and other consumer behavior data of the monthly center were collected and analyzed.

Project results:

The project conducted a comprehensive and in-depth market research on the Yuezi Center industry and reached the following main conclusions:

Analysis of consumer behavior such as consumer characteristics, needs, preferences, satisfaction, and loyalty in the month center industry. According to the results of the questionnaire survey, the consumers of the Yuezi Center are mainly concentrated in26-35Most of the women of childbearing age, who have two or three children, have higher income and education level. The selection criteria for the confinement center mainly depend on the service quality, environmental sanitation, medical security and other aspects. The service demand for the confinement center is mainly maternal and child health protection, postpartum recovery, breastfeeding and other aspects. The service preference for the confinement center is mainly personalized, professional, high-end and other aspects, the service satisfaction and loyalty of Yuezi Center are higher, but there is still room for improvement.

Strategic analysis of the development trend, opportunities and challenges, success factors and risk factors of the moon center industry. According to the results of literature and online search, the development trend of Yuezi Center industry is mainly standardization, branding, diversification and internationalization. The opportunities of the industry mainly come from the liberalization of national fertility policy, the promotion of consumption upgrading, and the growth of market demand. The challenges of the industry mainly come from the lack of industry standards, the instability of service quality, and the lack of consumer cognition, the success factors of the industry are mainly service innovation, brand building, team management and risk control, while the risk factors of the industry are mainly policy changes, increased competition, complaints and disputes and safety accidents.

The best practices, typical cases, innovative models and other experiences of the Yuezi Center industry are used for reference. According to the results of in-depth interviews and online searches, the best practices of the Yuezi Center industry mainly include the following aspects: First, provide a full range of one-stop maternal and child health management services to meet the needs of consumers at different stages and levels;The second is to build a professional and high quality service team to improve service level and efficiency.;The third is to establish a scientific and reasonable price system to balance costs and benefits.;Fourth, pay attention to brand image and word-of-mouth communication, enhance market influence and loyalty;Fifth, introduce international advanced technology and concepts, and innovate service models and content. The typical cases of the Yuezi Center industry are as follows: First, the U.S. Yuezi Center(Motherhood Center), featuring hotel-style services, providing maternal and child care services at all stages from pregnancy to postpartum;The second is Taiwan Yuezi Center(Mama’s House)Featuring family-style services, it provides a warm and comfortable accommodation environment and professional and meticulous care services.;The third is China Yuezi Center (Ciming physical examination), featuring medical services, providing hospital-level maternal and child health protection and postpartum recovery services.