Project background:

If a large health care product company wants to enter the big health industry and provide personalized health management services, it needs to understand the market status, development trend, competition pattern, consumer demand and industry norms of the big health industry, and formulate a reasonable market strategy and marketing plan for it.

Project purpose:

Through comprehensive and in-depth market research on the health industry, we provide customers with the following information:

Definition, Scope, Classification and Characteristics of the Big Health Industry

Market size, growth rate, regional distribution and segmentation analysis of the big health industry

Development Drivers, Constraints, Opportunities and Challenges of the Big Health Industry

Competitive landscape, key players, competitive strategies and cooperation models in the big health industry

Consumer portrait, demand analysis, consumption habits and preferences in the big health industry

Policies and regulations, standards and norms, industry organizations and regulatory agencies in the big health industry

Project Content:

According to the needs of customers, Champ Consulting adopts the following methods to conduct market research:

Literature analysis: Collect and analyze relevant reports, papers, articles, data and other literature at home and abroad, and sort out the development process, current situation and trend of the big health industry.

Internet search and analysis: use search engines and professional databases to search and analyze network information such as news, announcements, comments, and cases related to the big health industry to understand the latest developments and hot topics in the big health industry.

Expert interview analysis: invite and interview experts and scholars, heads of industry associations, heads of government departments, etc. in the big health industry to obtain their insights and suggestions on the big health industry.

Enterprise interview analysis: select and interview representative enterprises in the big health industry, including leading enterprises, small and medium-sized enterprises and emerging enterprises, to understand their operating conditions, development strategies, competitive advantages and problems in the big health industry.

Consumer survey analysis: design and enlarge the health service consumer questionnaire, collect and analyze the basic information, consumption motivation, consumption behavior and consumption satisfaction of consumers through online and offline channels.

Project results:

Through the above methods, we have completed a detailed and comprehensive market research report, the main contents include:

Overview of the big health industry: introduces the definition, scope, classification and characteristics of the big health industry, as well as the relationship and difference between the medical industry and the health care industry.

Big Health Industry Market Size Analysis: Estimated2022The scale of China's large health industry is1.13Billions of dollars, expected2023The year will reach1.21trillion yuan. At the same time, the market size, growth rate and regional distribution of different segments (such as medical services, medical and health products, nutritional and health food, medical and health equipment, leisure and health services, health consulting management, etc.) are analyzed, revealing the market potential and development space of each segment.

Analysis of the development trend of the big health industry: from the macro environment, policies and regulations, technological innovation, consumer demand and other aspects, the main driving factors and constraints affecting the development of the big health industry, as well as the resulting opportunities and challenges. It predicts the future development direction and trend of the big health industry, such as the industry change of digital technology, personalized and customized service demand, community and home service mode, etc.

Analysis of the competitive landscape of the big health industry: through the Porter five-force model, the degree of competition, entry barriers, substitution threats, supplier bargaining power and buyer bargaining power of the big health industry are analyzed. Through market share, revenue scale, profitability, growth and other indicators, the main participants in the big health industry, such as Baiyunshan, Yunnan Baiyao, Aier Ophthalmology, Kyushu Tong, Yao Ming Kant, and the people are evaluated. BySWOTanalysis, summarizes the strengths, weaknesses, opportunities and threats of each participant. Through case analysis, the competition strategies and cooperation modes of each participant are introduced, such as differentiation positioning, brand building, channel expansion, technological innovation, cross-border joint, etc.

Consumer analysis of the big health industry: through the statistics and analysis of the data of the consumer questionnaire survey, the portrait of the big health service consumers is drawn, including basic information (such as age, gender, income, etc.), consumer motivation (such as disease prevention, immunity, quality of life, etc.), consumer behavior (such as consumption frequency, consumption amount, consumption channels, etc.) and consumer satisfaction (such as service quality, service effect, service price, etc.). Through cluster analysis, consumers are divided into different market segments, and corresponding marketing suggestions are put forward for each market segment.