Project background:

Diagnostic reagents are chemical or biological products that are used to detect the physiological, biochemical, immune, and molecular states of humans or animals, and are important tools for medical diagnosis. There are many kinds of diagnostic reagents, which can be divided into biochemical reagents, immune reagents, molecular diagnostic reagents and so on according to the detection method. The market size of diagnostic reagents is closely related to population size, medical level, medical insurance policy and other factors.

Project purpose:

In 2023, Shangpu Consulting was commissioned by a domestic diagnostic reagent manufacturer to conduct market research on the diagnostic reagent industry, aiming to understand the current situation, development trend, competitive landscape, customer demand and other aspects of the industry, and to provide market entry consultation and strategic planning advice for the client.

Project Content:

The following methods were used by Champ Consulting to conduct market research:

Literature analysis: Collect and sort out relevant policies and regulations, industry reports, professional journals, news media and other literature at home and abroad, and analyze the development history, technical level, market size, market structure and other aspects of the diagnostic reagent industry.

Expert interview analysis: through telephone or network, we interviewed relevant industry experts, scholars and association leaders at home and abroad to understand the technical development direction, market demand changes, competitive situation and other aspects of the diagnostic reagent industry.

Enterprise interview analysis: through telephone or network, interviewed the relevant domestic and foreign diagnostic reagent manufacturers, distributors, end users, etc., to understand the diagnostic reagent industry product characteristics, price strategy, channel distribution, user satisfaction and other aspects of information.

Project results:

According to the market research results, Shangpu Consulting Company has written a detailed market research report and put forward the following main conclusions and suggestions:

The diagnostic reagent industry is a fast-growing market, driven by an aging population, health care reform, and the new crown epidemic.2023-2026The annual compound growth rate of China's diagnostic reagent market will reach15%around,2026The annual market size will exceed200Billions of dollars.

The competition in the diagnostic reagent industry is fierce, foreign-funded enterprises occupy the advantage of the high-end market, and domestic enterprises are mainly concentrated in the low-end market. With their technological advantages and brand influence, foreign-funded enterprises occupy a large market share in the field of immunological and molecular diagnostic reagents, while domestic enterprises mainly rely on biochemical reagents and rapid testing products to obtain a certain market share in the primary medical market and self-funded market.

There are some challenges and opportunities in the diagnostic reagent industry, such as unstable supply of raw materials, inconsistent quality standards, unclear regulatory policies, etc., which have brought certain risks and uncertainties to the development of the industry; at the same time, such as the innovative application of new technologies, domestic The acceleration of substitution and the increase in personalized demand have brought new opportunities and space for the development of the industry.

In view of the situation of the entrusting party, Shangpu Consulting Company recommends that the entrusting party adopt the following strategies:

The first is to strengthen technological research and development and innovation, improve product quality and performance, and expand the high-end market; the second is to strengthen brand building and marketing promotion, improve product popularity and reputation, and enhance market competitiveness; the third is to strengthen channel construction and partnership, expand market coverage and penetration, and increase market share; the fourth is to strengthen market monitoring and analysis, timely grasp industry trends and customer needs, and flexibly adjust product structure and strategies.