Project background:

VR (Virtual Reality) is an interactive experience that uses computer technology to simulate the real environment, which allows users to immerse themselves in a virtual world and feel different visual, auditory, tactile and other sensory stimuli.VRThe industry has developed rapidly in recent years, worldwide.VRHead show shipments from2017of the year1000Ten thousand units increased2020of the year1400Ten thousand units, expected2025The year will reach2800Ten thousand units.VRThe application fields are becoming more and more diversified. In addition to games and entertainment, it also involves education, medical care, industry, tourism and other industries.

Project purpose:

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of industry experience and professional team.2023In the year, Champ Consulting was subject to a well-known domestic company.VRCommissioned by equipment manufacturers, for domesticVRThe market conducted in-depth research aimed at understanding the domesticVRInformation on the current market situation, trends, user needs, competitive landscape, etc., to provide customers with targeted market entry strategies and marketing recommendations.

Project Content:

Champu Consulting uses a variety of methods to conduct market research, including:

Literature analysis: collection and analysis of domestic and foreign relevant policies and regulations, industry reports, expert papers, media reports and other literature, combingVRThe development history, technical characteristics, application areas and other basic information of the industry.

Questionnaire survey analysis: designed and distributed for domesticVRonline questionnaires of users and potential users, a total1000The data were cleaned, sorted and analyzed by statistical analysis software, and the user's basic attributes, usage habits, satisfaction, demand preferences and other information were obtained.

In-depth interview analysis: invited domesticVRIndustry experts and scholars, business executives, industry association representatives, etc. conducted in-depth interviews, through a semi-structured interview outline, in-depth discussion ofVRThe development opportunities, challenges, trends and other issues of the industry, and obtained their views onVRMarket views and recommendations.

Project results:

According to the results of market research, Shangpu Consulting Company has provided the following results for customers:

VR Market Overview Report: Introduction to DomesticVRMarket size, structure, growth rate and other basic information, as well as various application areas of market demand and development prospects.

VR user portrait report: depicts the domesticVRThe basic characteristics of users and potential users, usage behavior, consumer psychology, etc., and theirVRDemand preferences for devices and content.

VR Competitive Landscape Report: Analysis of DomesticVRthe degree of competition in the market, competitive strategy, competitive advantage, etc., and the mainVRThe market position and development trends of equipment manufacturers, platform providers, content providers, etc.

VR market entry strategy report: According to the customer's product characteristics, target market, resource advantages, etc., the appropriate market entry strategy is formulated for the customer, including product positioning, target users, channel selection, price strategy, promotion strategy, etc.

VR Marketing Advice Report: AccordingVRThe characteristics of the market and user needs provide customers with some innovative and practical marketing suggestions, including branding, community operations, word-of-mouth marketing, content cooperation, etc.

The market research business of Shangpu Consulting Company provides customers with comprehensive, in-depth and professional.VRMarket information and analysis to help customers understand domesticVRThe current situation and development trend of the market, for customers to develop effective market entry strategies and marketing programs, for customers in the domestic.VRThe success of the market has provided strong support.