Project Background

High-speed motors refer to motors with a speed of more than 10000r/min. They have the advantages of small size, high efficiency, low noise, and fast dynamic response. They are widely used in machine tools, power generation, compressors, refrigeration and other fields. In 2020, the global high-speed motor market will reach 3.3 billion billion yuan and is expected to reach 3.9 billion billion yuan in 2026, with a compound annual growth rate of 2.5.

Shangpu Consulting Company is a company specializing in market research and consulting services. It has many years of industry experience and professional team to provide customers with customized solutions and data support. Shangpu Consulting's clients include well-known companies in various industries, such as GE, ABB, Mitsubishi, Siemens, etc.

Customer pain points

A high-speed motor manufacturer is an old customer of Shangpu Consulting Company. It is mainly engaged in the research and development, production and sales of high-speed motors. Its products cover induction motors, permanent magnet motors and other motors, which are mainly used in the fields of machine tools and power generation. The enterprise has a certain share in the domestic market, but is facing the challenge of fierce competition and market changes.

The pain points of the enterprise mainly include the following aspects:

-Lack of a comprehensive and in-depth understanding of the high-speed motor industry, unable to accurately grasp the market demand, competitive landscape, technological development and policy environment and other influencing factors, unable to formulate effective market strategies and development plans;

-Lack of detailed research on high-speed motor market segments, unable to determine their own target market, target customers and differentiation advantages, unable to effectively expand new markets and customers;

-Lack of innovation and optimization of high-speed motor products, unable to meet the individual needs of different customers, and unable to improve the added value and competitiveness of products;

-Lack of effective monitoring and forecasting of the high-speed motor market, unable to discover and seize market opportunities and risks in time, and unable to adjust and optimize market strategies and operating models in time.

Project Purpose

In September 2023, in order to help the company solve the above pain points, Shangpu Consulting Company accepted the company's commission to complete a high-speed motor industry market research project, aimed at providing the company with the following services:

-Provide comprehensive and in-depth market research reports on the high-speed motor industry, including market size, market structure, market segmentation, market trends, market drivers, market obstacles, market opportunities and market risks;

-Provide high-speed motor industry competition research report, including competitive landscape, competitors, competitive strategy, competitive advantage and competitive disadvantage, etc;

-Provide technical research reports on high-speed motor industry, including technology status, technology development, technology innovation and technology trends;

-Provide policy research reports on the high-speed motor industry, including policy status, policy changes, policy implications and policy recommendations;

-Provide market strategy and development planning suggestions for high-speed motor industry, including target market, target customers, product positioning, product innovation, market channels, market promotion, market monitoring and market forecast, etc.

Research object

Champ Consulting uses a variety of research methods and data sources, including:

-First-hand data: Through telephone interviews, online questionnaires, on-site interviews, etc., the opinions and data of relevant companies, experts, users, and institutions in the high-speed motor industry were collected, and a total of more than 200 objects were investigated;

-Second-hand data: through database query, literature reading and other ways, collected high-speed motor industry related reports, articles, news, data, cases and other information, a total of more than 1000 data collected;

-Tripartite data: Through partners, industry associations, government departments, research institutions and other channels, we have obtained relevant statistical data, industry reports, policy documents, professional research and other contents of the high-speed motor industry, with a total of more than 500 pieces of information.

Project Content

According to the research object and data source, Shangpu consulting company has carried out systematic research and research on the high-speed motor industry, and formed the following project contents:

-High-speed motor industry market research: research the high-speed motor industry market size, market structure, market segmentation, market trends, market drivers, market obstacles, market opportunities and market risks, etc., to provide high-speed motor industry market data and market forecasts;

-High-speed motor industry competition research: research the high-speed motor industry competition pattern, competitors, competitive strategy, competitive advantage and competitive disadvantage, etc., provides the high-speed motor industry competition data and competitive evaluation;

-Technical research of high-speed motor industry: the technical status, technological development, technological innovation and technological trends of the high-speed motor industry are investigated, and the technical data and technical evaluation of the high-speed motor industry are provided;

-High-speed motor industry policy research: research the high-speed motor industry policy status, policy changes, policy impact and policy recommendations, etc., to provide high-speed motor industry policy data and policy evaluation;

-High-speed motor industry market strategy and development planning recommendations: According to the high-speed motor industry market research, competition research, technical research and policy research, for the enterprise to provide targeted market strategy and development planning recommendations, including target market, target customers, product positioning, product innovation, market channels, market promotion, market monitoring and market forecasting.

Project Value

The market research project of the high-speed motor industry of Shangpu Consulting Company provides the following values for the enterprise:

-Help the company to fully and deeply understand the market situation and development trend of high-speed motor industry, and provide data support and reference for the company to formulate effective market strategy and development plan;

-Help the company to carefully investigate the market segments and target customers of the high-speed motor industry, determine its own market positioning and differentiation advantages for the company, and provide strategic guidance and operational suggestions for the company to expand new markets and customers;

-Help the company to comprehensively investigate the technical status and technical trends of the high-speed motor industry, and provide technical support and innovative ideas for the company to improve its own technical level and product innovation capabilities;

-Help the company to understand the policy status and policy changes of the high-speed motor industry in a timely manner, and provide policy guidelines and suggestions for the company to respond to policy impacts and grasp policy opportunities;

-Help the company to effectively formulate and implement the market strategy and development plan of the high-speed motor industry, and provide strategic guarantee and development direction for the company to improve its market competitiveness and development potential.