Project background:

Hardware products refer to metal products, which are auxiliary and accessory products used in daily life and industrial production. They can be divided into tool hardware, architectural hardware, daily hardware, etc. They are the products of a high degree of integration of traditional manufacturing and modern technology. Hardware industry is an important part of China's light industry, serving the life and production of all key links. In 2022, the total output value of my country's hardware industry will exceed 1.5 trillion yuan, and the number of enterprises above designated size will exceed 10000, which has made great contributions to the country's economic and social development and the improvement of people's living standards.

Customer pain points:

Customer is a professional hardware products production and sales of enterprises, the main products include locks, doors and windows hardware, furniture hardware. Customers are facing challenges such as increasingly fierce market competition, serious product homogeneity, insufficient brand influence, and diversification of customer needs. They hope to understand the industry development trend, market demand characteristics, competitors, and their own advantages and disadvantages through market research, so as to formulate Effective marketing strategies and product innovation plans to increase market share and profitability.

Project purpose:

The purpose of the project is to provide customers with a comprehensive, in-depth and accurate market research report, including the following aspects:

-Hardware industry market size, growth rate, structure, regional distribution, import and export and other macro data;

-Hardware industry market segmentation, consumer portrait, consumption habits, purchase motivation, demand forecast and other micro data;

-Research on the development trend, driving factors, constraints, opportunities and challenges of the hardware industry;

-Research on the competitive landscape of the hardware industry, competitors' products, prices, channels, marketing, innovation and other strategies;

-Research on customer's product positioning, target market, core competitiveness, advantages and disadvantages, opportunities and threats;

-Based on market research results, to provide customers with targeted marketing strategies and product innovation recommendations.

Research object:

-Industry experts, scholars, associations, media, etc., obtain authoritative opinions and information of the industry through interviews, questionnaires, telephone calls, etc., and the number of respondents is expected to be 10;

-Customer's existing customers, potential customers, lost customers, etc., through interviews, questionnaires, telephone calls, etc., to obtain customer needs, satisfaction, loyalty, feedback and other information, the estimated number of respondents is 100;

-The customer's main competitors, potential competitors, substitute providers, etc., through database queries, industry reports, etc., to obtain competitors' products, prices, channels, marketing, innovation and other information, is expected to be 10 companies;

-Customer's upstream and downstream partners, suppliers, distributors, agents, etc., through interviews, questionnaires, telephone calls, etc., to obtain information on partnerships, supply and demand conditions, synergies, etc. The number of respondents is expected to be 50.

Project Content:

-Determine the research objectives and scope, design research plans, formulate research plans, and assign research tasks;

-Collect first-hand information, obtain first-hand information from consumers, customers, suppliers, researchers, etc. through interviews, questionnaires, telephone calls, etc;

-Collect second-hand information, through database queries, industry reports, etc., to obtain second-hand information, including market size, trends, competitors and other information;

-Research and interpret data. The collected data needs to be researched and interpreted to find out information about market trends, competitors and consumer needs;

-Make action plan, according to the research results, formulate marketing strategy and product innovation plan;

-Compile research reports, present the research process and results in the form of text, charts, attachments, etc., to form a professional, complete and standardized market research report.

Project Value:

The value of the project is mainly reflected in the following aspects:

-Provide customers with a comprehensive, in-depth and accurate market research report, help customers understand the industry development trend, market demand characteristics, competitors, their own advantages and disadvantages of research, for customers to provide a strong basis and reference for decision-making;

-Provide customers with targeted marketing strategies and product innovation suggestions to help customers increase market share and profitability, enhance customer competitive advantage and brand influence, and improve customer satisfaction and loyalty.