Project background:

Electric tool refers to a motor or electromagnetic device as the power, through the transmission mechanism to drive the working head to complete a variety of work tools. Power tools are widely used in construction, decoration, woodworking, metal, automobile, gardening and other fields, and are an important part of the national economy. According to the Prospective Industry Research Institute，In 2020, the global power tool market size is about $35 billion billion, and is expected to reach $50 billion billion by 2027, with a compound annual growth rate of 6%. China is the world's largest producer and exporter of power tools, accounting for more than 40% of the global market share.

Customer pain points:

-Fierce market competition, serious product homogeneity, frequent price wars, and continuous compression of profit margins;

-Slowing demand growth in the domestic market, affected by the new crown epidemic, blocked export markets, reduced orders and increased inventories;

-Insufficient technological innovation capabilities, product functions and quality are difficult to meet the needs of the high-end market, and brand influence is not strong;

-Lack of in-depth understanding of the market and consumers, and the marketing strategy is not flexible enough to adapt to market changes.

Project purpose:

-Analyze the market status, development trend, market size, market structure, market segmentation, market demand, market supply and other information of the power tool industry, and provide customers with comprehensive, accurate and timely market intelligence;

-Assess the market opportunities, market risks, market potential, market barriers, market rules and other factors in the power tool industry, and provide customers with scientific, objective and rigorous market assessment;

-Research on the competitive landscape, competitors, competitive strategies, competitive advantages, competitive disadvantages and other aspects of the power tool industry, and provide customers with in-depth, detailed and systematic competitive analysis;

-Propose market entry strategy, market positioning strategy, market segmentation strategy, marketing strategy, market expansion strategy and other aspects of the power tool industry, to provide customers with professional, practical and effective competitive strategy.

Research object:

-Relevant government departments, industry associations, experts and scholars, media organizations, etc. of the power tool industry, through interviews, questionnaires, data collection, etc., to understand the industry's policies and regulations, industry standards, industry development plans, industry dynamics and other information;

-The main production enterprises, sales enterprises, import and export enterprises, upstream and downstream enterprises of the power tool industry, etc., through interviews, questionnaires, on-site investigations, etc., to understand the industry's production, sales, import and export, industrial chain and other information;

-The main end users, potential users, industry users, individual users, etc. of the power tool industry, through interviews, questionnaires, consumer surveys, etc., to understand the industry's user needs, user preferences, user satisfaction, user loyalty and other information.

Project Content:

-Power tool industry market overview, including industry definition, industry characteristics, industry classification, industry chain, etc;

-Power tool industry market analysis, including market status, market size, market structure, market segmentation, market demand, market supply, etc;

-Power tool industry market assessment, including market opportunities, market risks, market potential, market barriers, market rules, etc;

-Power tool industry competition analysis, including competitive landscape, competitors, competitive strategy, competitive advantage, competitive disadvantage, etc;

-Power tools industry competitive strategy, including market entry strategy, market positioning strategy, market segmentation strategy, marketing strategy, market expansion strategy.

Project Value:

-Provide customers with comprehensive, accurate and timely market intelligence of the power tool industry, help customers understand the development status and development trend of the industry, and provide data support for customers' strategic decisions;

-Provide customers with scientific, objective and rigorous market assessment of the power tool industry, help customers assess market opportunities and market risks in the industry, and provide risk control for customers' investment decisions;

-Provide customers with in-depth, detailed and systematic competitive analysis of the power tool industry, help customers study the competitive landscape and competitors of the industry, and provide competitive advantages for customers' competitive decisions;

-To provide customers with professional, practical and effective power tools industry competition strategy, to help customers develop the industry's market entry strategy and marketing strategy, to provide strategic guidance for the customer's market development.

Through the service of this project, Shangpu Consulting Company not only provides customers with high-quality market research reports, but also provides customers with continuous tracking services and consulting services, helps customers implement project suggestions and solutions, and solves customers in the process of project implementation. The problems and difficulties encountered in China have promoted the improvement of customers' market competitiveness and profitability, and won the trust and praise of customers.