Project Background

Powder metallurgy is a technology that uses metal powder or a mixture of metal and non-metal powders to manufacture metal materials, composite materials and various types of products through processes such as forming and sintering. Powder metallurgy products have the advantages of energy saving, material saving, environmental protection, near net shape, personalization, good consistency, etc., and are widely used in automobile, industrial machinery, electrical and electronic, aerospace and other fields.

Powder metallurgy auto parts refer to auto parts manufactured by powder metallurgy process, mainly including engine, transmission, chassis, brake, steering, fuel pump, oil pump, electric motor, inverter and other components. Powder metallurgy auto parts have the characteristics of high strength, high precision, high wear resistance, high corrosion resistance, low noise, and low cost. They are an important part of lightweight, energy-saving and intelligent automobiles.

In 2020, the global powder metallurgy auto parts market size is approximately198.3Billions of dollars, expected2028The year will reach249.3US $billion, with a compound annual growth rate4.68%. Asia Pacific is the largest market, accounting for the global market share40%The above, mainly benefited from the rapid development of the automobile industry in China, India, Japan and other countries.

Shangpu Consulting Company is a company specializing in market research, business consulting, strategic planning, data research and other services. It has many years of industry experience and professional team to provide customers with customized solutions and high-quality reports.

Customer pain points

20239In January, a well-known domestic powder metallurgy auto parts manufacturer (hereinafter referred to as the customer) commissioned Shangpu Consulting Company to conduct market research to understand the current market situation, competition pattern, development trend, opportunities and challenges of powder metallurgy auto parts, and to provide a basis for formulating future development strategies and marketing strategies.

The main pain points of customers are the following:

Customers lack in-depth understanding of the global and domestic powder metallurgy auto parts market, do not know the market size, growth rate, structure, distribution, demand characteristics, consumption habits and other information, can not accurately grasp the market dynamics and changes, it is difficult to formulate reasonable market objectives and positioning.

Customers are facing fierce competitive pressure, not only to compete with domestic counterparts, but also with foreign imported products and multinational companies to compete, need to understand the competitor's products, prices, channels, strengths, weaknesses, strategies and other information, in order to develop effective competitive strategies and differentiation advantages.

Customers lack the prediction of the development trend and prospect of the powder metallurgy auto parts industry, and do not know where the opportunities and challenges of the future market are, how to deal with the changes of electric, intelligent and environmental protection in the automobile industry, and how to seize the new energy vehicles,5GCommunications, new materials and other emerging areas of demand, how to innovate products and services, improve brand awareness and customer satisfaction.

Project Purpose

In order to solve the customer's pain points, the main purpose of the market research project of Shangpu Consulting Company is as follows:

By collecting and investigating relevant data and information on the global and domestic powder metallurgy auto parts markets, we provide customers with accurate, comprehensive, systematic and in-depth market research reports to help customers understand the current situation, scale, structure, distribution, demand characteristics, Consumption habits and other information provide a basis for customers to formulate market goals and positioning.

Through the research and investigation of the main competitors in the global and domestic powder metallurgy auto parts industry, we can provide customers with detailed, objective and true competitor research reports, help customers understand the competitors' products, prices, channels, advantages, disadvantages, strategies and other information, and provide the basis for customers to formulate competitive strategies and differentiation advantages.

Through the prediction and research of the development trend and prospect of the powder metallurgy auto parts industry, we can provide customers with scientific, reasonable and feasible market forecast reports, help customers understand the opportunities and challenges of the future market, and provide the basis for customers to formulate development strategies and marketing strategies.

Research object

The research objects of the market research project of Shangpu Consulting Company mainly include the following categories:

Global and domestic powder metallurgy auto parts industry authorities, experts, scholars, media, etc., through interviews, questionnaires, reports and other means to obtain industry macro data, policies and regulations, industry trends, market trends and other information.

The main competitors in the global and domestic powder metallurgy auto parts industry obtain information on competitors' products, prices, channels, advantages, disadvantages, strategies, etc. through the Internet, telephone, and field visits.

Downstream customers of global and domestic powder metallurgy auto parts, including auto manufacturers, auto parts suppliers, auto dealers, auto repairers, auto users, etc., obtain the demand characteristics of downstream customers through interviews, questionnaires, observations, etc., Consumption habits, satisfaction, loyalty, feedback and other information.

Based on the budget, time, scope and other factors of the project, Champu Consulting plans to conduct research on the following number of research subjects:

Authorities, experts, scholars, media, etc:20One

Competitors:10One

Downstream customers:200One

Project Content

The main contents of the market research project of Shangpu Consulting Company include the following aspects:

Market status research: research the global and domestic powder metallurgy auto parts market scale, growth rate, structure, distribution, demand characteristics, consumption habits and other information to reveal the current situation and characteristics of the market.

Competitor research: research the products, prices, channels, advantages, disadvantages, strategies and other information of the main competitors in the global and domestic powder metallurgy auto parts industry, and reveal the strength and strategy of competitors.

Market forecast research: research the development trend and prospect of powder metallurgy auto parts industry, predict the future market opportunities and challenges, and provide the basis for customers to formulate development strategies and marketing strategies.

Market proposal research: according to the current market situation, competitors, market forecast and other research results, to provide customers with targeted market recommendations, including market objectives, market positioning, product strategy, price strategy, channel strategy, promotion strategy, etc., to help customers improve market competitiveness and brand influence.

Project Value

The market research program of Shangpu Consulting provides the following values to clients:

It provides customers with comprehensive, in-depth and accurate market research reports to help customers understand the current situation and characteristics of the market, and provide a basis for customers to formulate market goals and positioning.

Provide customers with detailed, objective and true competitor research reports to help customers understand the strength and strategy of competitors, and provide a basis for customers to formulate competitive strategies and differentiation advantages.

It provides customers with scientific, reasonable and feasible market forecast reports, helps customers understand the opportunities and challenges of the future market, and provides the basis for customers to formulate development strategies and marketing strategies.

Provide customers with targeted market recommendations research reports to help customers develop effective market strategies to enhance market competitiveness and brand influence.

It saves a lot of time, energy and cost for customers, improves the work efficiency and effect of customers, and enhances the confidence and satisfaction of customers.