Project Background

Radial tire is a high-performance tire with the advantages of wear resistance, impact resistance, and low rolling resistance. It is widely used in passenger cars, commercial vehicles, engineering vehicles and other fields.2023China radial tire market size will break through3000Billions of dollars.

Shangpu Consulting Company is a company specializing in market research, data analysis, strategic consulting and other services. It has many years of industry experience and professional team to provide customized solutions for customers in all walks of life. Champu Consulting has a wealth of project cases and customer resources in the radial tire industry and is one of the leading consulting agencies in the industry.

Customer pain points

A well-known radial tire manufacturer (hereinafter referred to as the customer) is a long-term partner of Shangpu Consulting. The company has a high share and reputation in the domestic and foreign markets. Its products cover passenger cars, commercial vehicles, engineering vehicles, etc. Segment field. In recent years, with the intensification of competition in domestic and foreign markets, customers are facing the following challenges and puzzles:

How to accurately grasp the development trend of radial tire industry and changes in market demand?

How to optimize product structure and innovative product functions to meet the needs of different market segments and consumers?

How to enhance brand influence and loyalty to consolidate and expand market share?

How to develop a reasonable pricing strategy and marketing strategy to improve product added value and profitability?

In order to solve these problems, the client commissioned Shangpu Consulting to carry out a market research project based on the radial tire industry, hoping to provide customers with valuable reference and guidance through professional data analysis and strategic advice.

Project Purpose

The purpose of this project is to provide customers with the following information and suggestions through comprehensive and in-depth market research on the radial tire industry:

Development status, trends, opportunities and challenges of radial tire industry;

Market size, structure, segmentation, region and competitive landscape of radial tire industry;

Consumer demand, preferences, behavior and satisfaction in the radial tire industry;

Product innovations, technological advances, price changes and marketing strategies in the radial tire industry;

Success stories, best practices, risk warnings and future prospects for the radial tire industry;

Analysis of strengths, weaknesses, opportunities and threats to customers' products, brands, markets and competition;

Recommendations for positioning, grading, segmentation and differentiation of the customer's target market and target consumers;

Advice on optimization and innovation of customer's product structure, function, design, quality, price and marketing.

Research object

The research objects of this project include the following two categories:

Industry experts: including relevant associations, institutions, media, research institutes, etc. of the radial tire industry, as well as senior managers, technical experts, market experts, etc. of well-known enterprises in the radial tire industry, totaling about20People;

Consumers: including owners or drivers of passenger cars, commercial vehicles, engineering vehicles, etc. who use or intend to use radial tires, as well as related car dealers, repair shops, tire shops, etc., totaling about500People.

Project Content

The main contents of this project include the following aspects:

Literature collection: collect and sort out the literature related to the radial tire industry, including policies and regulations, industry reports, professional journals, news reports, etc., by means of database query and library borrowing;

In-depth interviews: conduct in-depth interviews with industry experts through telephone interviews, video conferences, on-site interviews, etc., to understand their views and suggestions on the radial tire industry, as well as customer evaluations and opinions;

Questionnaire survey: conduct a questionnaire survey of consumers through online questionnaires, paper questionnaires, telephone questionnaires, etc., to understand their use and satisfaction of radial tires, as well as their cognition and preferences of customers;

Data analysis: through statistical analysis software (e. g.SPSS), data visualization tools (suchExcel), text analysis tools (suchNVivo), etc., to clean, organize, summarize and analyze the collected literature, interview records and questionnaire data to extract valuable information and insights;

Report writing: According to the results of data analysis, combined with the professional knowledge and experience of Shangpu Consulting Company, write a detailed market research report, including the current situation of the project, the main findings, conclusions and recommendations, etc., and accompanied by charts, tables and other auxiliary instructions.

Project Value

This project provides value to the customer in the following areas:

Help customers to fully understand the development status and trends of the radial tire industry, grasp market opportunities and challenges, and formulate reasonable development strategies and goals;

Help customers understand consumer needs and preferences, optimize product structure and functions, and enhance product competitiveness and added value;

Help customers to enhance brand influence and loyalty, expand market share and coverage, and enhance market competitive advantage;

Help customers to develop reasonable pricing and marketing strategies, improve product sales and profit margins, and increase corporate revenue and profitability;

Help customers learn from industry success stories and best practices, avoid potential risks and problems, and seize future development opportunities.