Project background:

Diagnostic reagents are chemical or biological agents used to detect human samples (such as blood, body fluids, tissues, etc.), and are an important means of modern medical testing.2022The market size of China's diagnostic reagents will reach1460Billions of dollars. With the promotion of China's aging population, the improvement of medical security system and the progress of medical technology, the diagnostic reagent industry has broad prospects for development.

Customer pain points:

A diagnostic reagent company is a high-tech enterprise specializing in biochemical diagnosis, immune diagnosis, molecular diagnosis and other fields. It has independent intellectual property rights and core technology. Its products cover many fields such as tumor, cardiovascular, infection, endocrine and so on. The company faces the following problems:

The product line is relatively single, lack of differentiated competitive advantages, and it is difficult to cope with the diversification and personalization of market demand;

Market channels are not smooth, sales network is not perfect, it is difficult to expand market share and improve brand awareness;

Industry competition is increasingly fierce, foreign-funded enterprises and domestic leading enterprises occupy a larger market share, small and medium-sized enterprises are facing greater pressure;

Industry policies and regulatory environments are constantly changing and require timely follow-up and adaptation to maintain compliant operations.

Project purpose:

The company hopes to understand the current development status and trends of the diagnostic reagent industry through the professional services of Shangpu Consulting, analyze its own strengths and weaknesses, formulate reasonable market strategies and development plans, and enhance its core competitiveness and market position.

Research object:

The project uses a combination of qualitative and quantitative methods to conduct research, including the following aspects:

Industry analysis: through the collection and collation of industry-related policies and regulations, market size, market structure, market demand, market supply, competition pattern and other data and information, the diagnostic reagent industry to conduct a comprehensive and in-depth analysis;

Customer analysis: through questionnaires and interviews with target customer groups (such as hospitals, laboratories, physical examination institutions, etc.), to understand the customer's demand characteristics, usage habits, purchase decisions, satisfaction, etc. of diagnostic reagent products;

Competitor analysis: through desktop research and field visits to major competitors (e. g. Roche, Abbott, Mindray, etc.) to understand competitors' product characteristics, pricing strategies, channel layout, marketing activities, etc;

Self-analysis: Through internal interviews and data collection of the company, understand the company's product line, technical level, production capacity, quality management, channel management, marketing capabilities, etc.

Project Content:

This project mainly includes the following aspects:

Market research report: according to the research results, write a detailed market research report, including industry analysis, customer analysis, competitor analysis, self analysis, etc., and put forward targeted suggestions and opinions;

Market strategic planning: according to the market research report, formulate the market strategic planning suitable for the development of the enterprise, including product strategy, price strategy, channel strategy, marketing strategy, etc., and give the specific implementation plan and expected effect;

项目汇报会：在项目结束时，向该企业高层管理层汇报项目成果，并就相关问题进行交流和讨论。

Project Value:

This project provides value to the enterprise in the following areas:

Help the company to fully understand the current status and trends of the diagnostic reagent industry and provide a basis for its long-term development strategy;

Help the enterprise to deeply understand the demand characteristics and usage habits of the target customer group, and provide reference for optimizing product design and improving customer satisfaction;

Help the company to clearly understand the strengths and weaknesses of its main competitors and provide support for the development of effective competitive strategies;

Help the enterprise to understand its own advantages and disadvantages, and provide guidance for improving its management level and enhancing its core competitiveness;

Help the company to formulate a market strategic plan suitable for its own development, and give specific and feasible implementation plans and expected effects to provide protection for its expansion of market share and increase brand awareness.