Project background:

Children's watch is a set of positioning, call, learning, entertainment and other functions in one of the smart wearable devices, mainly6-12age group of pupils. In recent years, with the continuous expansion of China's children's consumer market and the improvement of the level of intelligence, the children's watch industry has shown a trend of rapid development. Expected2026The domestic market size of about276Billions of dollars. There are many competitors in the children's watch industry, the price gap is large, and the product function and service quality are also very different.

Customer pain points:

Customers want to enter the children's watch industry, need to understand the market demand, consumer preferences, competitive landscape, development trends and other aspects of information, so as to develop a more reasonable product strategy and marketing strategy. Faced with the following difficulties:

The children's watch industry involves many fields, such as education, security, communication, entertainment, etc., and requires professional knowledge and experience to conduct in-depth analysis.

There are few data sources in the children's watch industry, and market research is difficult. Effective methods and tools are needed to collect and process large amounts of data.

The children's watch industry is changing rapidly, and it needs keen insight and innovation ability to grasp market dynamics and opportunities.

Project purpose:

In 2023, in order to solve the pain points of customers, Shangpu Consulting was commissioned to carry out a research project on the children's watch market, aiming to achieve the following objectives:

Understand the scale, structure, characteristics, development process and prospects of the children's watch market.

Understand the characteristics, needs, preferences, purchase behavior and satisfaction of children's watch consumers.

Understand the main manufacturers, products, channels, prices, marketing strategies and competitive advantages and disadvantages of the children's watch industry.

Put forward suggestions and strategies for the development of children's watch industry.

Research object:

The research objects of this project include the following two categories:

Children's watch consumers: parents or guardians who have purchased or intend to purchase children's watch products, and those who use or intend to use children's watch products.6-12Year old pupils. The project plans to conduct a nationwide survey of1000consumers to conduct research.

Children's watch manufacturer: refers to an enterprise or organization engaged in the design, production, sales or service of children's watch products. The project plans to conduct a nationwide survey of20major manufacturers to conduct research.

Project Content:

This project mainly includes the following aspects:

Market size: analyze the sales volume, sales volume and growth rate of children's watch market in the whole country and regions, and predict the market size in the next few years.

Market structure: Analyze the proportion and characteristics of the children's watch market in different segments (such as education, security, communications, entertainment, etc.), different price segments (such as low-end, mid-range, high-end, etc.), and different channels (such as online, offline, etc.).

Consumer analysis: analyze the distribution of children's watch consumers in different regions, different age groups, different genders, etc., and deeply understand their demand, preference, purchase behavior and satisfaction of children's watch products.

Competitive landscape: analyze the situation of major manufacturers in the children's watch industry in terms of market share, product types, functional characteristics, price strategy, channel layout, marketing activities, etc., and evaluate their advantages and disadvantages and influence in the industry.

Development trend: analyze the main factors affecting the development of children's watch industry (such as policies and regulations, technological innovation, consumption upgrading, etc.), and predict the new products, new models and new opportunities that may appear in the industry in the next few years.

Project Value:

Through comprehensive and in-depth research and analysis of the children's watch market, this project will provide the following values to the client company:

Help client companies to establish expertise and experience in the children's watch industry and enhance their authority and credibility in the field.

Help client companies obtain a large amount of effective and reliable data information, and lay a solid foundation for providing more accurate and targeted market research and data analysis services to customers (such as manufacturers or channel providers).

Help customer companies grasp the development trends and opportunities of the children's watch industry, and provide reference for their subsequent provision of more innovative and valuable development suggestions and strategic solutions to customers (such as manufacturers or distributors).