Project background:

Power devices are the core components of power electronics technology, which are widely used in new energy vehicles, industry, communications, consumer electronics and other fields. With the rapid development of the new energy industry, the market size of power devices is also showing a trend of rapid growth.2020 The global power semiconductor device market in 175 billion dollars,2026 Year will grow 262 billion dollars, with a compound growth rate 6.9%. Among them, the larger increment is mainlyIGBTModule,SiCModule,MOSFETandGaNProducts. As the world's largest power device demand market, China's market size and competitive landscape have also attracted much attention.

Customer pain points:

The customer is a well-known domestic power device manufacturer, the main products are.IGBTModules andMOSFET. Customers face the following problems:

Customers lack an overall grasp of the global and domestic power device industry, and are not aware of the size, growth trends, competitive landscape and market opportunities of each market segment.

Customers have a low market share in the field of new energy vehicles, and there is a large gap with internationally renowned brands such as Infineon and Mitsubishi, and they need to find breakthroughs and advantages.

客户在新型材料如SiCandGaNThe research and development and application of the industry lags behind the advanced level, the need to strengthen technological innovation and investment.

Customers lack effective strategies and methods in product pricing, channel construction, brand promotion, etc., and need to enhance market competitiveness and influence.

Project purpose:

20237In January, Shangpu Consulting undertook a client's commission to carry out a research project on the competitive landscape and market opportunities in the power device industry. The main objectives of the project are:

通过对全球和国内功率器件行业的宏观研究，为客户提供行业发展趋势、市场规模、细分领域、主要驱动因素等方面的深入洞察。

Through strategic research on major competitors at home and abroad, we provide customers with detailed assessments of competitive advantages, core capabilities, product structure, market share, and channel layout.

Through the customer's ownSWOT研究，为客户提供优势挖掘、劣势改善、机会把握、威胁应对等方面的实用建议。

Through special research in the field of new energy vehicles, we provide customers with professional guidance on market potential, technical requirements, application scenarios, product selection and other aspects of this field.

通过对新型材料如SiCandGaNThe cutting-edge research provides customers with innovative ideas on technological developments, cost-benefit comparisons, and application prospects in this field.

通过对产品定价、渠道建设、品牌推广等方面的策略研究，为客户提供提升市场竞争力和影响力的有效方法和案例。

Research object:

The research objects of the project mainly include the following categories:

Global and domestic power device industry authorities, experts, media, etc., through the collection and research of its published reports, articles, reviews, etc., to obtain industry macro information and views.

国内外主要竞争对手的高层管理者、技术人员、销售人员等，通过访谈和问卷等方式，获取竞争对手的战略信息和数据。

Purchasing managers, technical managers, product managers, etc. of major downstream customers at home and abroad obtain demand information and feedback from downstream customers through interviews and questionnaires.

国内外主要渠道合作伙伴的负责人、业务人员等，通过访谈和问卷等方式，获取渠道合作伙伴的合作信息和评价。

The customer's own senior management, technical personnel, sales personnel, etc., through interviews and questionnaires, etc., to obtain the customer's own situation information and opinions.

Project Content:

项目的内容主要包括以下几个方面：

Industry macro research: study the development history, current situation, trend, scale, structure and driving factors of the global and domestic power device industry, and reveal the development law and characteristics of the industry.

Competitive landscape research: study the strategic positioning, core capabilities, product structure, market share, channel layout, etc. of major competitors at home and abroad, and evaluate the strengths, weaknesses and threats of competitors.

CustomerSWOT研究：研究客户自身在产品技术、市场营销、品牌形象等方面的优势、劣势、机会和威胁，提出客户的发展建议和对策。

Special research on new energy vehicles: study the market potential, technical requirements, application scenarios, product selection, etc. in the field of new energy vehicles, and provide customers with entry strategies and development directions in this field.

新型材料前沿研究：研究新型材料如SiCandGaNThe company provides customers with innovative ideas and technical routes in this field, such as technological development trends, cost-benefit comparisons, and application prospects forecasts.

Strategy formulation research: research on product pricing, channel construction, brand promotion and other aspects of strategy formulation methods and cases, to provide customers with effective ways to enhance market competitiveness and influence.

Project Value:

项目为客户提供了以下方面的价值：

帮助客户全面了解全球和国内功率器件行业的发展态势和市场机会，为客户制定长期发展规划提供了有力支撑。

帮助客户深入剖析国内外主要竞争对手的战略特点和竞争优势，为客户制定有效的竞争策略提供了有力依据。

帮助客户清晰识别自身在产品技术、市场营销、品牌形象等方面的优劣势和机会威胁，为客户制定合理的改进措施提供了有力指导。

帮助客户掌握新能源汽车领域的市场潜力和技术需求，为客户制定进入该领域的策略和方向提供了有力参考。