Project background:

Power devices are the core components of power electronics technology, which are widely used in new energy vehicles, industry, communications, consumer electronics and other fields. With the rapid development of the new energy industry, the market size of power devices is also showing a trend of rapid growth.2020 The global power semiconductor device market in 175 billion dollars,2026 Year will grow 262 billion dollars, with a compound growth rate 6.9%. Among them, the larger increment is mainlyIGBTModule,SiCModule,MOSFETandGaNProducts. As the world's largest power device demand market, China's market size and competitive landscape have also attracted much attention.

Customer pain points:

The customer is a well-known domestic power device manufacturer, the main products are.IGBTModules andMOSFET. Customers face the following problems:

Customers lack an overall grasp of the global and domestic power device industry, and are not aware of the size, growth trends, competitive landscape and market opportunities of each market segment.

Customers have a low market share in the field of new energy vehicles, and there is a large gap with internationally renowned brands such as Infineon and Mitsubishi, and they need to find breakthroughs and advantages.

Customers in new materials suchSiCandGaNThe research and development and application of the industry lags behind the advanced level, the need to strengthen technological innovation and investment.

Customers lack effective strategies and methods in product pricing, channel construction, brand promotion, etc., and need to enhance market competitiveness and influence.

Project purpose:

20237In January, Shangpu Consulting undertook a client's commission to carry out a research project on the competitive landscape and market opportunities in the power device industry. The main objectives of the project are:

Through macro research on the global and domestic power device industry, we provide customers with in-depth insights into industry trends, market size, segmentation, and major drivers.

Through the strategic research of major benchmark enterprises at home and abroad, we provide customers with detailed evaluation of competitive advantage, core competence, product structure, market share, channel layout and so on.

Through the customer's ownSWOTTo provide customers with practical advice on advantages, disadvantages, opportunities, and threats.

Through special research in the field of new energy vehicles, we provide customers with professional guidance on market potential, technical requirements, application scenarios, product selection and other aspects of this field.

Through new materials suchSiCandGaNThe cutting-edge research provides customers with innovative ideas on technological developments, cost-benefit comparisons, and application prospects in this field.

Through strategic research on product pricing, channel construction, brand promotion, etc., to provide customers with effective methods and cases to enhance market competitiveness and influence.

Research object:

The research objects of the project mainly include the following categories:

Global and domestic power device industry authorities, experts, media, etc., through the collection and research of its published reports, articles, reviews, etc., to obtain industry macro information and views.

Senior managers, technicians and sales personnel of major benchmarking enterprises at home and abroad obtain strategic information and data of benchmarking enterprises through research and questionnaires.

Purchasing managers, technical managers, product managers, etc. of major downstream customers at home and abroad obtain demand information and feedback from downstream customers through research and questionnaires.

The heads and business personnel of major channel partners at home and abroad obtain cooperation information and evaluation of channel partners through research and questionnaires.

The customer's own senior management, technical personnel, sales personnel, etc., through research and questionnaire, etc., to obtain the customer's own situation information and opinions.

Project Content:

The content of the project mainly includes the following aspects:

Industry macro research: study the development history, current situation, trend, scale, structure and driving factors of the global and domestic power device industry, and reveal the development law and characteristics of the industry.

Competitive landscape research: study the strategic positioning, core competence, product structure, market share, channel layout, etc. of major benchmarking enterprises at home and abroad, and evaluate the advantages, disadvantages and threats of benchmarking enterprises.

CustomerSWOTResearch: study the advantages, disadvantages, opportunities and threats of customers in product technology, marketing, brand image, etc., and put forward the development suggestions and countermeasures of customers.

Special research on new energy vehicles: study the market potential, technical requirements, application scenarios, product selection, etc. in the field of new energy vehicles, and provide customers with entry strategies and development directions in this field.

Frontier research on new materials: research on new materials suchSiCandGaNThe company provides customers with innovative ideas and technical routes in this field, such as technological development trends, cost-benefit comparisons, and application prospects forecasts.

Strategy formulation research: research on product pricing, channel construction, brand promotion and other aspects of strategy formulation methods and cases, to provide customers with effective ways to enhance market competitiveness and influence.

Project Value:

The project provides value to the customer in the following areas:

Help customers fully understand the development trend and market opportunities of the global and domestic power device industry, and provide strong support for customers to formulate long-term development plans.

Help customers to deeply analyze the strategic characteristics and competitive advantages of major benchmark enterprises at home and abroad, and provide a strong basis for customers to formulate effective competitive strategies.

Help customers clearly identify their own advantages and disadvantages and opportunities in product technology, marketing, brand image, etc., and provide strong guidance for customers to formulate reasonable improvement measures.

It helps customers grasp the market potential and technical requirements in the field of new energy vehicles, and provides a powerful reference for customers to formulate strategies and directions for entering this field.