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Network Red Economic Market Research Project Case

2024-07-15 00:43:00 Source: Champ Consulting Visits:0

Project background:

The net red economy is a process in which young and beautiful fashionistas are the image representatives, the taste and vision of celebrities are the leading ones, the selection and visual promotion are carried out, the popularity is gathered on social media, and the targeted marketing is carried out by relying on a large group of fans, thus transforming fans into purchasing power. In recent years, the Internet red economy has developed rapidly in China and has become a new business model and consumption trend.2021年中国MCN市场规模已超过330Billions of dollars, expected2023年底将超过500Billions of dollars.

Customer pain points:

Shangpu Consulting is a company specializing in market research and consulting services, with many years of industry experience and customer resources. I hope to have an in-depth understanding of the market status, user needs, industry trends, competitive landscape and other aspects of the Internet celebrity economy, and provide customers with more targeted and valuable consulting solutions. However, as the Internet celebrity economy is an emerging field, relevant data and information are scattered and lacking, and companies lack effective methods and channels to collect and analyze this information.

Project purpose:

本项目旨在为客户公司提供一份关于网红经济市场调研的报告，包括以下内容：

网红经济的市场规模、增长率、区域分布、细分领域等市场概况

User portraits, consumer behavior, consumer motivation, consumer preferences and other user needs of the net red economy.

网红经济的发展驱动力、发展障碍、发展趋势、发展建议等行业分析

The main platform, main brand, mainMCNCompetitive landscape such as institutions

Research object:

The research objects of this project include the following two categories:

网红经济的参与者，包括网红KOL、MCN机构、平台方、品牌方/广告主等

网红经济的消费者，包括在短视频/直播平台上进行购物、打赏、充值等行为的用户

调研对象的数量：本项目计划采用以下两种方式进行调研：

Literature: Collect and analyze relevant reports, papers, articles and other literature at home and abroad to obtain basic information and data on the net red economy.

问卷调查法：设计并发放在线问卷，以获取网红经济的参与者和消费者的意见和反馈

文献资料法不涉及数量问题，问卷调查法则计划发放1000questionnaire, in which500For participants,500targeted at consumers.

Project Content:

This project will be carried out according to the following steps:

第一步：确定调研目标和范围，制定调研方案和时间表

第二步：收集并整理文献资料，梳理网红经济的基本概念和框架

第三步：设计并发放在线问卷，收集并分析网红经济的参与者和消费者的数据

Step 4: According to the literature and questionnaire data, write a research report on the net red economy market.

Step 5: Submit the report and modify and improve it according to customer feedback

Project Value:

This project will provide the following value to Champ & Co:

帮助公司全面了解网红经济的市场现状、用户需求、行业趋势等信息，为公司提供更有依据和支持的咨询方案

帮助公司把握网红经济的发展机遇和挑战，为公司提供更有前瞻性和创新性的咨询建议

Help the company to improve its professional level and popularity in the field of online celebrity economy, and provide the company with more customer resources and commercial value

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise