Project background:

Organic compound fertilizer is a new type of biological fertilizer, which has the advantages of improving soil fertility, increasing crop yield, improving the quality of agricultural products and reducing chemical fertilizer pollution. With the requirements of China's agricultural green development, the market demand for organic compound fertilizer is increasing year by year. It is estimated that by 2028, the market size of organic compound fertilizer in China will reach 200 billion billion yuan. However, the organic compound fertilizer industry is also facing problems such as uneven product quality, fierce market competition, insufficient consumer awareness, and imperfect policies and regulations. In-depth market research is needed to understand the current situation and development trend of the industry and formulate effective Competitive strategy.

Customer pain points:

An organic compound fertilizer manufacturer is a well-known domestic brand with a history of 20 years. Its products cover special fertilizers for a variety of crops and have a stable customer base and channel network. However, in recent years, the company has found that its market share and profit margin have declined, mainly due to the emergence of a large number of low-cost and low-quality competitors in the market, as well as consumers' low awareness and trust in organic compound fertilizers, resulting in difficulties in product sales. The company hopes to find out its own advantages and disadvantages through market research, investigate market demand and competition pattern, formulate reasonable pricing and marketing strategies, and enhance brand influence and market share.

Project purpose:

The purpose of this project is to provide customers with a comprehensive and in-depth market research report on the organic compound fertilizer industry, including the following:

Development history, current situation, trend and forecast of organic compound fertilizer industry;

Market size, structure, distribution and segmentation of organic compound fertilizer industry;

Supply and demand situation, price trend and profit level of organic compound fertilizer industry;

Consumer characteristics, demand motivation, purchase behavior and preference of organic compound fertilizer industry;

Research on the competitive landscape, main competitors, competitive strategies and advantages and disadvantages of the organic compound fertilizer industry;

Policies and regulations, industry standards, technological innovations and risk factors for the organic compound fertilizer industry;

Opportunities, challenges and suggestions for the development of organic compound fertilizer industry.

Research object:

The research objects of this project include the following three categories:

Organic compound fertilizer production enterprises, including customers themselves and their main competitors, a total of 20, through telephone interviews, questionnaires and on-site visits, to understand their product characteristics, production scale, sales channels, market strategy, cost structure, profitability and other information;

The downstream users of organic compound fertilizer, including farmers, agricultural cooperatives, agricultural professional households, agricultural enterprises, etc., a total of 1000 samples, through telephone interviews, questionnaires and on-site visits, to understand their awareness of organic compound fertilizer, Use, satisfaction, loyalty, purchase decisions and other information;

Organic compound fertilizer industry experts, scholars, associations, media, etc., a total of 50 samples, through telephone interviews, questionnaires and symposiums, etc., to understand their views, evaluations, suggestions and other information on the organic compound fertilizer industry.

Project Content:

The main contents of this project include the following aspects:

Market status: introduction of organic compound fertilizer industry classification, characteristics, status and other basic situation;

Market size: research the market capacity, growth rate, proportion and other data of the organic compound fertilizer industry, and predict the future market size and development potential;

Market structure: research the market segmentation, regional distribution, product structure, price structure and other data of the organic compound fertilizer industry to reveal the characteristics and trends of the market;

Market demand: research the consumer group, consumption characteristics, consumption motivation, consumption preference and other data of organic compound fertilizer industry, and reveal the market demand and potential;

Market supply: investigate the production enterprises, production scale, production cost, production efficiency and other data of organic compound fertilizer industry, and reveal the supply and competition of the market;

Market competition: research organic compound fertilizer industry competition pattern, competitors, competitive strategy, competitive advantages and disadvantages and other data, reveal the market competition and opportunities;

Market environment: Investigate the policies and regulations, industry standards, technological innovation, risk factors and other data of the organic compound fertilizer industry to reveal the market environment and impact;

Market advice: according to the results of market research, to provide customers with targeted market strategy, marketing strategy, product strategy, channel strategy, price strategy and other suggestions to help customers improve market competitiveness and market share.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with a comprehensive and in-depth market research report on the organic compound fertilizer industry, help customers understand the development status and development trend of the industry, and provide reliable data support and reference for customers' strategic decisions;

Provide customers with detailed research on the market demand and market competition of the organic compound fertilizer industry, help customers understand the market demand characteristics and the advantages and disadvantages of competitors, and provide effective guidance and suggestions for customers' product development and market expansion;

Provide customers with professional advice on the market strategy and marketing strategy of the organic compound fertilizer industry, help customers formulate reasonable pricing and promotion plans, enhance customers' brand influence and market share, and increase customers' market revenue and profits;

It provides customers with early warning research on the market environment and market risks of the organic compound fertilizer industry, helps customers grasp the policy changes and technological innovation of the industry in a timely manner, and provides effective measures and programs for customers' risk prevention and crisis response.