Project background:

An electronic information company is a high-tech enterprise specializing in the research and development, production and sales of electronic components, integrated circuits, sensors and other products. Its main customers are terminal equipment manufacturers such as smart phones, tablet computers, and smart wear. The company has achieved good results in the market in recent years, but it is also facing fierce competitive pressure, especially challenges from domestic and foreign counterparts. In order to better understand the market dynamics, assess its own strengths and weaknesses, and formulate a reasonable development strategy, the company commissioned a research project for its main competitors.

Project purpose:

Through all-round and in-depth research on competitors, we study their product technology, market share, sales channels, marketing strategies, R & D investment, financial status and other aspects, find out their advantages and disadvantages, reveal their development trends and potential risks, and provide valuable reference information and suggestions for the entrusting party.

Project Content:

Champ Consulting uses three major research tools:

Field interviews, data collection, purchase data, five key competitors at home and abroad were investigated. The specific contents are as follows:

Field interviews:

The professional team of Shangpu Consulting contacted competitors' internal employees, distributors, downstream users, industry experts and other relevant people through various channels, conducted in-depth interviews, and obtained first-hand data and information. The interview covers the competitor's organizational structure, enterprise scale, product line, price system, sales model, market positioning, advertising strategy, product strategy, user satisfaction, marketing plan and so on.

Data collection:

Shangpu Consulting Company collected competitors' annual reports, internal publications, recruitment information, product manuals, executive speeches, credit investigation reports and other materials through network search, library access, industry exhibition visits, etc., and carried out systematic collation and research.

Purchase data:

Through cooperation with authoritative organizations and industry associations, Shangpu Consulting purchased competitors' patent documents, product samples, market share data and other data, and conducted quantitative research and comparison.

Project results:

After completing the research, Champ Consulting wrote a detailed competitor research report and reported it to the client. The report contains the following aspects:

Competitor Profile:

Introduced the basic situation of competitors, such as enterprise background, organizational structure, enterprise scale, investor background, etc.

Competitor Product Research:

This paper studies the competitor's product line, price system, technical level, quality standard, innovation ability and so on, compares its differences and advantages and disadvantages with the client, and evaluates its competitiveness and influence in the market.

Competitor Market Research:

This paper studies the competitor's market share, sales channels, marketing strategies, customer groups, brand image and other aspects, explores the methods and effects of its market expansion and maintenance, and reveals its market dynamics and changing trends.

Competitor Financial Research:

This paper studies the competitor's revenue, profit, cost, assets and liabilities, cash flow and so on, evaluates its operating and financial situation, discovers its existing problems and risks, and predicts its future development prospects.

Competitor research:

This paper studies the competitor's R & D investment, patent application, technical cooperation and personnel training, evaluates its R & D ability and innovation level, finds its technical advantages and disadvantages, and predicts its technical development direction and potential threat.

Conclusions and recommendations of the report:

Based on a comprehensive study of our competitors, we draw the following conclusions and recommendations:

The client has a strong competitive advantage in the electronic information industry, which is mainly reflected in product quality, technological innovation, market share, brand influence, etc., but there are also some shortcomings, such as a single product line, a conservative marketing strategy, and insufficient R & D investment.

Competitors in the electronic information industry have different characteristics and advantages, mainly reflected in product diversification, price competitiveness, channel expansion, financial stability, etc., but there are also some problems and risks, such as backward technology, low quality standards, rapid market changes.

The entrusting party should formulate corresponding development strategies and countermeasures according to its own advantages and disadvantages, as well as the characteristics and advantages of competitors, so as to enhance its core competitiveness and market position. Specific recommendations are as follows:

Strengthen product innovation and R & D investment, expand product lines, improve product added value and differentiation, and meet the needs and preferences of different customers.

Strengthen brand building and marketing promotion, improve brand awareness and reputation, enhance customer loyalty and satisfaction, and expand market share and influence.

Strengthen channel construction and management, optimize channel structure, expand online and offline channels, improve channel coverage and efficiency, and enhance channel cooperation and service capabilities.

Strengthen financial management and risk control, rationally arrange the use of funds, reduce costs and expenditures, improve profit levels, and prevent market and legal risks.