Project Background

Graphene is a two-dimensional nanomaterial composed of a single layer of carbon atoms. It has excellent electrical, optical, mechanical and thermal properties and is known as the "king of new materials". Graphene has broad application prospects in electronic information, new energy, biomedicine, aerospace and other fields, and is the key material for future high-tech competition.

The global graphene market size in 2020 is approximately7.9Billions of dollars, expected2028The year will reach48.4billion dollars, with a compound annual growth rate43.64%. China is a major producer and consumer of graphene,2020The domestic graphene-related market size reached140Billions of dollars, accounting for the global market17.7%。

Champu Consulting is a professional market research, investment and financing consulting,IPOListing consulting and other services institutions, with a wealth of industry research experience and customer resources. Shangpu Consulting has many years of research accumulation in the field of graphene, and has provided professional market research and related consulting services for many graphene companies.

Customer pain points

A graphene new material company (hereinafter referred to as the customer company) is a high-tech enterprise focusing on the research and development, production and sales of graphene-based composite materials. Its main products include graphene thermal conductive film, graphene conductive ink, graphene reinforced resin, etc., which are widely used in electronics, automobile, aviation and other fields.

The main problems faced by the client company are:

-Graphene market competition is becoming increasingly fierce, product homogeneity is serious, how to improve product differentiation and added value, enhance market competitiveness?

-Graphene market demand is changing rapidly and customer needs are diversified. How to accurately grasp market dynamics and customer needs, optimize product structure and technical solutions, and meet customer individual needs?

-There are great uncertainties and risks in the graphene market. How to formulate a reasonable market strategy to avoid market risks and achieve sustainable development?

Project Purpose

20239In January, in order to help the client company solve the above problems, Shangpu Consulting was commissioned by the client company to complete the graphene new material market research project, which aims to provide the following services to the client company:

-Investigate the market size, growth trend, regional distribution, segmentation, application scenarios, etc. of new graphene materials, and evaluate market opportunities and potential;

-Investigate the market competition pattern of new graphene materials, identify the product characteristics, technical level, market share, development strategy, etc. of major competitors, and evaluate competitive advantages and disadvantages;

-Investigate the market demand characteristics of new graphene materials, understand the demand, demand structure, demand motivation, demand change, etc. of different market segments and customer groups, and evaluate the demand satisfaction and demand gap;

-Research the market risk factors of new graphene materials, including policy risk, technology risk, market risk, supply chain risk, etc., to assess the risk impact and response measures;

-Provide market strategy suggestions for new graphene materials, including product positioning, product innovation, market expansion, channel construction, brand building, marketing promotion, etc., to provide feasible market solutions for customer companies.

Research object

The research objects of this project mainly include the following three categories:

-Upstream suppliers of new graphene materials, including suppliers of graphene raw materials, equipment, technology, etc., understand the situation of the upstream supply chain, and evaluate the supply capacity and supply quality;

-Peer competitors of graphene new materials, including major graphene new material manufacturers at home and abroad, to understand the situation of competitors, evaluate the competitive situation and competitive strategy;

-Downstream customers of graphene new materials, including graphene new material application enterprises in electronics, automotive, aviation and other fields, understand the downstream demand situation, evaluate the demand characteristics and demand trends.

The number of research objects of this project is100home, where upstream suppliers20Home, peer competitor30Home, downstream customer50Home.

Project Content

The project content of this project mainly includes the following aspects:

-Market status of new graphene materials, including market classification, market characteristics, market development history, etc;

-Market research on new graphene materials, including market size, market growth, market structure, market distribution, market segmentation, market forecast, etc;

-Competitive research on new graphene materials, including competitive landscape, competitors, competitive advantages, competitive strategies, etc;

-Demand research for new graphene materials, including demand, demand structure, demand drivers, demand changes, demand forecasts, etc;

-Risk research on new graphene materials, including risk factors, risk impact, risk assessment, risk response, etc;

-Strategic suggestions for new graphene materials, including product positioning, product innovation, market expansion, channel construction, brand building, marketing promotion, etc.

Project Value

The project value of this project is mainly reflected in the following aspects:

-Provide a comprehensive, in-depth and systematic market research report on new graphene materials for customer companies, help customer companies fully understand the market status, market opportunities, market potential, market competition, market demand, market risks, etc. of new graphene materials, and provide reliable data support and research basis for customer companies to formulate market strategies;

-Provide targeted market strategy suggestions for customer companies, including product positioning, product innovation, market expansion, channel construction, brand building, marketing promotion, etc., to help customer companies improve product differentiation and added value, optimize product structure and technical solutions, meet customer individual needs, and enhance market competitiveness and market share;

-Provide customer companies with risk response measures, including policy risk, technology risk, market risk, supply chain risk, etc., to help customer companies avoid market risks, respond to market changes, and achieve sustainable development.

This project brings the following value and growth to the client company:

-Customer company's product sales increased30%, product margins have increased15%；

-Increased market share of client companies10percentage points, the market share ranking has improved.3position;

-Increased brand awareness and reputation of customer companies20%, customer satisfaction and loyalty increased25%；

-The technological innovation and market expansion capabilities of the client company have been significantly improved, laying a solid foundation for the long-term development of the client company.