Project Background

Graphene is a two-dimensional nanomaterial composed of a single layer of carbon atoms. It has excellent electrical, optical, mechanical and thermal properties and is known as the "king of new materials". Graphene has broad application prospects in electronic information, new energy, biomedicine, aerospace and other fields, and is the key material for future high-tech competition.

2020年全球石墨烯市场规模约为7.9亿美元，预计到2028The year will reach48.4亿美元，复合年增长率为43.64%。中国是石墨烯的主要生产国和消费国，2020The domestic graphene-related market size reached140亿元，占全球市场的17.7%。

Champu Consulting is a professional market research, investment and financing consulting,IPOListing consulting and other services institutions, with a wealth of industry research experience and customer resources. Shangpu Consulting has many years of research accumulation in the field of graphene, and has provided professional market research and related consulting services for many graphene companies.

Customer pain points

某石墨烯新材料公司（以下简称客户公司）是一家专注于石墨烯基复合材料的研发、生产和销售的高新技术企业，主要产品包括石墨烯导热膜、石墨烯导电油墨、石墨烯增强树脂等，广泛应用于电子、汽车、航空等领域。

客户公司面临的主要问题有：

-Graphene market competition is becoming increasingly fierce, product homogeneity is serious, how to improve product differentiation and added value, enhance market competitiveness?

- 石墨烯市场需求变化快速，客户需求多样化，如何准确把握市场动态和客户需求，优化产品结构和技术方案，满足客户个性化需求？

- 石墨烯市场存在较大的不确定性和风险，如何制定合理的市场战略，规避市场风险，实现可持续发展？

Project Purpose

20239月，为了帮助客户公司解决上述问题，尚普咨询受客户公司委托，完成了石墨烯新材料市场调研项目，旨在为客户公司提供以下服务：

- 调研石墨烯新材料的市场规模、增长趋势、区域分布、细分领域、应用场景等，评估市场机会和潜力；

- 调研石墨烯新材料的市场竞争格局，识别主要竞争对手的产品特点、技术水平、市场占有率、发展战略等，评估竞争优势和劣势；

- 调研石墨烯新材料的市场需求特征，了解不同细分市场和客户群体的需求量、需求结构、需求动因、需求变化等，评估需求满足度和需求缺口；

- 调研石墨烯新材料的市场风险因素，包括政策风险、技术风险、市场风险、供应链风险等，评估风险影响和应对措施；

- 提供石墨烯新材料的市场战略建议，包括产品定位、产品创新、市场拓展、渠道建设、品牌塑造、营销推广等，为客户公司提供可行的市场解决方案。

Research object

The research objects of this project mainly include the following three categories:

- 石墨烯新材料的上游供应商，包括石墨烯原材料、设备、技术等供应商，了解上游供应链的情况，评估供应能力和供应质量；

- 石墨烯新材料的同行竞争者，包括国内外主要的石墨烯新材料生产企业，了解竞争对手的情况，评估竞争态势和竞争策略；

- 石墨烯新材料的下游客户，包括电子、汽车、航空等领域的石墨烯新材料应用企业，了解下游需求的情况，评估需求特点和需求趋势。

The number of research objects of this project is100家，其中上游供应商20家，同行竞争者30Home, downstream customer50Home.

Project Content

本项目的项目内容主要包括以下几个方面：

-Market status of new graphene materials, including market classification, market characteristics, market development history, etc;

-Market research on new graphene materials, including market size, market growth, market structure, market distribution, market segmentation, market forecast, etc;

-Competitive research on new graphene materials, including competitive landscape, competitors, competitive advantages, competitive strategies, etc;

-Demand research for new graphene materials, including demand, demand structure, demand drivers, demand changes, demand forecasts, etc;

-Risk research on new graphene materials, including risk factors, risk impact, risk assessment, risk response, etc;

-Strategic suggestions for new graphene materials, including product positioning, product innovation, market expansion, channel construction, brand building, marketing promotion, etc.

Project Value

The project value of this project is mainly reflected in the following aspects:

-Provide a comprehensive, in-depth and systematic market research report on new graphene materials for customer companies, help customer companies fully understand the market status, market opportunities, market potential, market competition, market demand, market risks, etc. of new graphene materials, and provide reliable data support and research basis for customer companies to formulate market strategies;

-Provide targeted market strategy suggestions for customer companies, including product positioning, product innovation, market expansion, channel construction, brand building, marketing promotion, etc., to help customer companies improve product differentiation and added value, optimize product structure and technical solutions, meet customer individual needs, and enhance market competitiveness and market share;

-Provide customer companies with risk response measures, including policy risk, technology risk, market risk, supply chain risk, etc., to help customer companies avoid market risks, respond to market changes, and achieve sustainable development.

This project brings the following value and growth to the client company:

-Customer company's product sales increased30%, product margins have increased15%；

- 客户公司的市场占有率提高了10percentage points, the market share ranking has improved.3position;

-Increased brand awareness and reputation of customer companies20%，客户满意度和忠诚度提高了25%；

-The technological innovation and market expansion capabilities of the client company have been significantly improved, laying a solid foundation for the long-term development of the client company.