Project background:

A well-known domestic electronic components manufacturer, mainly produces capacitors, resistors, inductors and other passive components, products are widely used in consumer electronics, communications, automotive, military and other fields. In recent years, the company has faced challenges such as intensified market competition, low added value of products, and changeable customer needs. It hopes to understand industry development trends, competition patterns, customer needs and satisfaction through market research to enhance its competitiveness and profitability.

Project purpose:

Through market research, help the enterprise to achieve the following objectives:

Understand the market size, growth rate, distribution, development drivers and constraints of the electronic components industry;

Understand the competitive landscape of the electronic components industry, including the scale of the main competitors, product structure, price strategy, channel distribution, technical level, brand image, etc;

Understand the target customer group of the enterprise, including customer size, industry distribution, buying habits, decision-making process, demand characteristics and preferences;

Understand the market share, popularity, satisfaction and loyalty of the company's products in the target customers, and compare the advantages and disadvantages with competitors;

The research and suggestions on the market research results of the enterprise are put forward, including product innovation, price strategy, channel development, brand promotion, customer service and so on.

Project Content:

In order to achieve the purpose of the project, we used the following methods to conduct market research:

Literature research:

Collect and study relevant industry reports, policies and regulations, expert papers and other literature at home and abroad to obtain the macro environment and basic information of the electronic components industry;

In-depth interviews:

Through telephone or face-to-face, conduct in-depth interviews with senior management, sales personnel, and technical personnel of the company to understand the internal situation and problems of the company;

Customer Questionnaire:

Send questionnaires to the target customers of the enterprise through the network or on-site, collect and study the basic information and feedback of customers;

Competitive Trial Evaluation:

By purchasing or borrowing, obtain some products of the enterprise and its competitors for trial evaluation, and compare the performance, quality, ease of use and other indicators of each product.

Project results:

Through market research, we have obtained the following results:

electronic components industry market report:

A detailed description of the market overview, development trends and prospects of the electronic components industry, as well as the opportunities and challenges that affect the development of the industry;

Competitor Research Report:

Describes in detail the basic situation, product structure, price strategy, channel distribution, technical level, brand image of the main competitors of the enterprise, as well as their respective advantages and disadvantages;

customer needs research report:

Describes in detail the basic characteristics, industry distribution, purchasing habits, decision-making process, demand characteristics and preferences of the enterprise's target customer groups, as well as the customer's pain points and expectations;

product satisfaction research report:

Describes in detail the market share, popularity, satisfaction and loyalty of the company's products in the target customers, as well as the advantages and disadvantages of the products of competitors;

Trial Evaluation Report of Competitive Products:

A detailed description of the results of the trial evaluation of some of the products of the company and its competitors, a comparison of the performance, quality, ease of use and other indicators of each product, as well as user feedback;

Market Strategy Advice Report:

According to the results of market research, the market strategy suggestions for the enterprise are put forward, including product innovation, price strategy, channel development, brand promotion, customer service and so on.

Through this market research, we helped the company to fully understand the development status and prospects of the electronic components industry, clearly understand the situation of competitors and differentiation advantages, in-depth understanding of customer needs and satisfaction, and effectively evaluate its own products The market performance and room for improvement provide strong support for the company to formulate reasonable and effective market strategies. We believe that by implementing our market strategy recommendations, the company will be able to enhance its competitiveness and profitability and achieve sustainable development.