Project background:

Wind power is a kind of clean and renewable energy, which has been developed rapidly in the world in recent years. As the world's largest wind power market, China has3.5Billion kilowatts of installed wind power capacity, of which onshore wind power accounts92%Offshore wind power accounts8%. The wind power industry is facing many challenges and opportunities, such as market competition, policy support, technological innovation, cost control and so on.

Project purpose:

A state-owned energy group plans to build an offshore wind power project on China's eastern coast with an estimated total investment of about100Billion yuan, installed capacity of about500Ten thousand kilowatts. In order to assess the feasibility and profitability of the project, the group commissioned a market research study from Champ Consulting.

Project Content:

According to the needs of customers, Shangpu Consulting Company has adopted the following methods to conduct market research:

Field investigation: the wind energy resources, power grid access conditions, environmental impact, social benefits and other aspects of the eastern coastal areas of China were investigated and measured, and the first-hand data and information were obtained.

Questionnaire survey: designed and distributed questionnaires for different groups such as relevant enterprises, experts and users in the wind power industry, and collected and analyzed their opinions and feedback on the cognition, attitude, willingness, demand and suggestion of offshore wind power projects.

In-depth interviews: Invited and interviewed key participants in the wind power industry, such as government departments, industry associations, equipment manufacturers, operators, investors, etc., to gain in-depth understanding of their views, expectations, challenges, and opportunities for offshore wind power projects. Views and experiences.

Data modeling: Based on the collected and collated data and information, using professional market analysis models and tools, the market size, market share, market demand, market competition, market price and other aspects of offshore wind power projects are analyzed and predicted quantitatively and qualitatively.

Project results:

After completing the market research, Shangpu Consulting Company submitted a detailed market research report to the customer, the main contents include:

Market overview: The development status and trends of the global and Chinese wind power industry, as well as the status and role of offshore wind power in it are introduced.

Market environment: The external environment of policies and regulations, social economy, natural resources and other aspects of the offshore wind power project, as well as the impact and opportunities on the project are analyzed.

Market competition: The main competitors facing offshore wind power projects are analyzed, including their advantages and disadvantages in terms of scale, products, technology, cost, strategy, etc., as well as the threats and challenges to the project.

Market strategy: Proposed offshore wind project target market, target customers, positioning and differentiation, marketing mix and other aspects of the proposal and program, as well as the implementation of the steps and expected results.

Market risks: The market risks that may be encountered by offshore wind power projects, such as policy changes, technological breakthroughs, declining market demand, intensified competition, etc., as well as measures and methods to deal with and avoid.

Market revenue: The market revenue of offshore wind power projects is predicted, including indicators and data on sales revenue, profit margin, return on investment, net present value, etc., as well as the evaluation of the economic and social benefits of the project.

The end of the market research report summarizes the main findings and conclusions of the market research, emphasizes the market opportunities and competitive advantages of offshore wind power projects, as well as the problems and challenges that need to be paid attention to and solved, and finally gives suggestions and opinions to customers.