Project background:

The automobile heat exchanger is an important part of the automobile engine cooling system. It can transfer heat between two media of different temperatures to improve the efficiency and life of the engine. The automotive heat exchanger market has been expanding in recent years and is expected2028The year will reach7996.86Billion yuan, mainly driven by electric vehicles, energy conservation and environmental protection policies, automotive lightweight and other factors. China is the world's largest producer and consumer of automotive heat exchangers, occupying the Asian market.50%share of the above, having500Multiple heat exchanger manufacturers.

Customer pain points:

Our customer is a professional manufacturer of automotive heat exchangers. The main products include radiators, oil coolers, intercoolers, etc., mainly serving the domestic passenger car and commercial vehicle market. The main problems faced by customers are as follows:

-The market competition is fierce, the homogenization of products in the same industry is serious, the price war is frequent, and the profit space is constantly compressed;

-The diversification of customer needs, the continuous improvement of product performance, quality, design, cost and other aspects of the requirements, the need to continue to develop new products and improve existing products, increase R & D investment and costs;

-The industry environment is changing rapidly. The development of emerging fields such as electric vehicles, new energy vehicles, and intelligent networked vehicles has brought new opportunities and challenges to automotive heat exchangers. It is necessary to grasp market dynamics and technological trends in time, and adjust product structure and strategy Layout.

Project purpose:

20239In January, in order to help customers solve the above problems and enhance their market competitiveness and profitability, we were entrusted by customers to complete the automotive heat exchanger market research and competitiveness research project, the main purpose is the following aspects:

-Understand the size, structure, trends, drivers, constraints, opportunities and challenges of the automotive heat exchanger market, and provide customers with comprehensive market insights;

-Investigate the competitive landscape, major participants, product types, price strategies, channel distribution, market share, etc. of the automotive heat exchanger industry to provide customers with targeted competitive intelligence;

-Evaluate the advantages and disadvantages of customers' product performance, quality, cost, innovation ability, brand image, customer satisfaction, etc., and provide customers with objective self-evaluation;

-Put forward suggestions and strategies for customer's product optimization, new product development, market expansion, channel construction, brand building, partner selection, etc., and provide practical action guides for customers.

Research object:

Our survey includes the following categories:

-Manufacturers of automotive heat exchangers, including well-known domestic and foreign enterprises and regional small and medium-sized enterprises, totaling50home;

-Downstream customers of automotive heat exchangers, including automotive OEMs, automotive parts suppliers, automotive service providers, etc.100home;

-End users of automotive heat exchangers, including owners, drivers, passengers, etc. of passenger cars and commercial vehicles.200People;

-Automotive heat exchanger industry experts, academics, media, associations, etc., total20People.

Project Content:

Our project mainly includes the following aspects:

-Market status: Introduce the basic knowledge of the classification, function, principle, structure, material, etc. of automobile heat exchangers, as well as the application and characteristics of automobile heat exchangers in different types of automobiles;

-Market size: Research the historical and forecast data of the automotive heat exchanger market, including indicators such as production, sales, revenue, growth rate, and market segments such as different product types, vehicle types, and regions;

-Market structure: investigate the structural characteristics of the automotive heat exchanger market, such as supply and demand, import and export, price changes, profit levels, and industrial chain conditions;

-Market trends: research the development direction of the automotive heat exchanger market, technological progress, product innovation, consumption upgrades, policy impact and other influencing factors, as well as automotive heat exchangers in electric vehicles, new energy vehicles, intelligent network vehicles and other emerging fields Application prospects;

-Competitive landscape: research on the degree of competition, concentration, stability, barriers and other characteristics of the automotive heat exchanger industry, as well as the status quo of the main participants, product introduction, market share, strategic initiatives and other information;

-Competitiveness research: evaluate the customer's competitiveness level in the automotive heat exchanger market, including product performance, quality, cost, innovation ability, brand image, customer satisfaction, etc., as well as the main competitors Differentiation and comparative advantage;

-Suggestions and strategies: put forward the development goals, strategic directions and action plans of customers in the automotive heat exchanger market, including specific suggestions and implementation steps for product optimization, new product development, market expansion, channel construction, brand building, partner selection, etc.

Project Value:

Our projects provide value to our customers in the following areas:

-Market insight: through a comprehensive research on the automotive heat exchanger market, let customers understand the current situation, structure, trends, opportunities and challenges of the market, and provide strong data support and market basis for customers' strategic decisions;

-Competitive intelligence: Through in-depth research on the automotive heat exchanger industry, customers can master the competitive landscape of the industry, major participants, product types, price strategies, channel distribution, etc., and provide valuable information sources and references for customers' competitive countermeasures;

-Self-evaluation: Through the objective evaluation of the customer's competitiveness, let the customer realize their own advantages and disadvantages, as well as the differentiation and comparative advantages with the main competitors, and provide useful feedback and enlightenment for the customer's product improvement and innovation.