Glass-ceramic is a new type of material with high strength, low thermal expansion, heat resistance and translucency. It is widely used in construction, home appliances, medical, aerospace, optics and other fields. In recent years, with the progress of science and technology and the diversification of consumer demand, the glass ceramic industry has shown a rapid development trend. The global market size is expected to reach 14.7 billion yuan (RMB) in 2029, with a compound annual growth rate (CAGR) of 3.7 during 2023-2029. The Asia-Pacific region is the largest market, accounting for 45% of the global market share, of which China is the largest producer and consumer, with many glass and ceramic enterprises, such as Kodi, Jingniu, Kanger and so on.

Customer pain points:

The customer is a glass ceramic company located in China, mainly producing glass ceramic panels for induction cookers, electric ceramic stoves, microwave ovens and other home appliances. The enterprise occupies a certain share in the domestic market, but faces the challenge of fierce competition and market saturation. Customers hope to understand their competitive advantages and disadvantages through in-depth research on the glass ceramic industry, find new growth points and market opportunities, formulate effective market expansion strategies, and enhance brand awareness and market share.

Project purpose:

Investigate the development status, trends, driving factors, limiting factors, supply and demand, value chain, competition pattern, etc. of the glass ceramics industry;

Evaluate the competitiveness of customers in the glass ceramic industry, including product quality, technical level, cost control, channel construction, service ability, brand image, etc;

Identify potential market opportunities for customers, including new product categories, new application areas, new regional markets, etc;

Put forward the customer's market development strategy, including product innovation, channel expansion, marketing promotion, partners, risk aversion, etc.

Research object:

Shangpu Consulting used a variety of research methods, including literature research, network data mining, expert interviews, industry association consultation, market survey questionnaire, etc., to collect the following research object information:

Relevant policies, standards, specifications and associations of the glass ceramic industry;

Major manufacturers, suppliers, distributors and customers in the glass ceramic industry, totaling about 100 enterprises;

The main application areas of the glass ceramic industry related industry associations, experts, media, etc., a total of about 50 institutions;

Potential consumers in the glass ceramic industry, including home appliance manufacturers, construction companies, medical institutions, aerospace companies, etc., totaling about 500 companies;

Customer's internal information, including product introduction, sales data, financial statements, market research reports, etc.

Project Content:

Based on the information collected, Champ Consulting conducted research and studies on the following items:

Market size, structure, distribution, growth rate and forecast of glass ceramic industry;

Market segmentation of the glass ceramic industry, divided and evaluated according to different thicknesses, applications, regions, etc;

Research on the market environment of glass ceramic industry, including the influence of policy, law, economy, society, technology and ecology;

Market competition research of glass ceramic industry, including the basic situation of competitors, product characteristics, market share, development strategy, etc;

Customer competitiveness research, including customer strengths, weaknesses, opportunities, threats, etc;

Customer market opportunity research, including new product development, new application exploration, new market entry, etc;

Customer's market development strategy recommendations, including product innovation, channel development, marketing promotion, partners, risk aversion, etc.

Project Value:

Shangpu Consulting's glass ceramics industry competitiveness research and market development strategy research projects, to provide customers with the following value:

Help customers fully understand the development status and future trends of the glass ceramics industry, and grasp market opportunities and challenges;

Help customers to conduct in-depth research on their own competitiveness, find out their own strengths and weaknesses, and enhance their core competitiveness;

Help customers identify potential market opportunities, expand new product categories, new application areas, new regional markets, etc., and increase market share and revenue;

Help customers to formulate effective market development strategies, optimize product innovation, channel expansion, marketing promotion, partners, risk aversion, etc., and improve brand awareness and customer satisfaction;

To help customers achieve sustainable development, to provide strong support and guarantee for the long-term development of customers.