Project background:

Third-party medical diagnosis refers to the industry that provides medical diagnosis services for hospitals, community health service centers, physical examination centers, disease control centers and other institutions in the medical diagnosis service industry, independent of medical institutions. The third-party medical diagnosis industry is a technology-intensive and capital-intensive industry with high entry barriers and regional barriers. With the advancement of China's medical reform and the increase in medical demand, the market size of the third-party medical diagnosis industry is expanding,2019Year reached188Billions of dollars. The third-party medical diagnosis industry includes two types of testing services: regular testing and special testing, in which special testing refers to special testing items not listed in the Catalogue of Clinical Testing Items of Medical Institutions, such as the testing of Mycobacterium tuberculosis and hepatitis virus. In recent years, the special inspection market has grown significantly faster than the regular inspection market,2019The proportion of the annual special inspection market size reached49.8%2。

Project purpose:

Shangpu Consulting is a consulting company specializing in market research, competitor research, consumer research, business investment due diligence, market entry consulting, credit reporting, brand sales certification, corporate training and industrial market research. Commissioned by a well-known third-party medical diagnostic company in China, Shangpu Consulting conducted market research on its special inspection business to understand its competitive advantages and disadvantages in the special inspection market, assess its development potential and risks in the special inspection market, and put forward corresponding development strategies and suggestions.

Project Content:

The following methods were used by Champ Consulting to conduct market research:

Document analysis: Collected and analyzed relevant policies and regulations, industry reports, expert papers, news reports and other documents to understand the development status, trends and influencing factors of the third-party medical diagnosis industry.

Market analysis: Through data statistics and model prediction, the scale, structure, growth rate, regional distribution, segmentation and other characteristics of the special inspection market are analyzed.

Competitive analysis: Through field surveys and in-depth interviews, the basic information, product services, channel networks, marketing strategies, financial status and other data of major competitors were collected and analyzed to assess their competitiveness and market share in the special inspection market.

Customer analysis: Through questionnaire survey and focus group discussion, the basic characteristics, demand preference, purchase behavior, satisfaction and other data of target customer groups (including hospitals, community health service centers, physical examination centers, etc.) were collected and analyzed.

Project results:

Through market research, Champ Consulting has drawn the following main conclusions and recommendations:

The special inspection market is an important growth point for the third-party medical diagnosis industry, with high market potential and profit margins. Expected2021-2026The size of the special inspection market will be at a compound annual growth rate.18.5%The rate of growth,2026The year will reach560Billions of dollars.

The client has certain competitive advantages in the special inspection market, which are mainly reflected in the following aspects: First, it has strong technical research and development capabilities, and can provide a variety of high-end, accurate and personalized special inspection projects to meet the needs of different customers.;Second, it has a wide network of channels, which can cover medical institutions all over the country and provide timely, convenient and efficient services.;Third, it has a good brand image and reputation, and can gain the trust and recognition of customers.

The entrusting party also faces some competitive disadvantages and risks in the special inspection market, which are mainly reflected in the following aspects: First, the market competition is becoming increasingly fierce, and the leading enterprises in the industry and specialized special inspection laboratories continue to expand their scale and improve their service quality, which poses a greater challenge and pressure to the entrusting party.;Second, the market supervision is becoming more and more strict, and the policies, regulations and industry standards are constantly improved and updated, which puts forward higher requirements for the technical level and service quality of the entrusting party.;Third, the market demand is becoming more and more diversified. Customers have higher expectations and requirements for the types, quality, price and efficiency of special inspection projects, which puts forward higher challenges to the innovation ability and service ability of the entrusting party.

In order to maintain and enhance competitiveness in the special inspection market, it is recommended that the client adopt the following strategies: First, increase investment in technology research and development, and continue to introduce new special inspection projects to meet market demand and policy guidance.;The second is to optimize the channel network layout, strengthen the cooperative relationship with downstream customers, and improve the service level and customer satisfaction;The third is to strengthen brand building and promotion, enhance visibility and reputation, and establish the image of industry leaders;Fourth, strengthen internal management and risk control, improve operational efficiency and quality and safety levels, and reduce costs and risks.