Project Background

A well-known domestic vehicle gear manufacturing enterprise (hereinafter referred to as the customer) mainly produces gear products in the fields of automobiles, motorcycles, construction machinery, etc., with many years of technical accumulation and market experience, is one of the leaders in the domestic gear industry. In recent years, with the development of new technologies such as new energy vehicles and intelligent networked vehicles, the vehicle gear industry is facing new opportunities and challenges. Customers hope to grasp market dynamics in a timely manner, formulate effective competitive strategies, and increase their market share and profitability.

Customer pain points

Customers in the face of changes in the vehicle gear industry, there are the following aspects of pain points:

Lack of a comprehensive, in-depth and accurate understanding of the entire vehicle gear industry, unable to clearly grasp the industry's development trends, market size, competitive landscape, customer needs and other key information;

Lack of objective assessment of their own strengths and weaknesses, unable to clarify their own positioning and competitiveness in the industry, and unable to effectively identify and use their own resources and capabilities;

Lack of in-depth analysis of competitors, unable to accurately judge competitors' strategic intentions, development direction, product characteristics, market performance, etc., and unable to effectively respond to competitors' threats and challenges;

Lack of keen grasp of market opportunities, unable to discover and capture the market demand and growth points brought by new technologies such as new energy vehicles and intelligent connected vehicles in time, and unable to adjust and optimize their own product structure and technical route in time.

Project Purpose

In order to solve the customer's pain points, the customer commissioned Shangpu Consulting (hereinafter referred to as Shangpu) to provide market research and competitive strategy consulting services in the vehicle gear industry, the specific purpose of the project is as follows:

Through comprehensive, in-depth and accurate market research on the vehicle gear industry, we provide customers with key information such as industry development trends, market scale, competition pattern, customer needs, etc., to help customers understand the current situation and prospects of the industry;

通过对客户的优势和劣势的客观评估，为客户提供自身在行业中的定位和竞争力分析，帮助客户认识和利用自身的资源和能力；

通过对竞争对手的深入分析，为客户提供竞争对手的战略意图、发展方向、产品特点、市场表现等信息，帮助客户应对竞争对手的威胁和挑战；

Through a keen grasp of market opportunities, we provide customers with market demand and growth point analysis brought by new technologies such as new energy vehicles and intelligent networked vehicles, and help customers adjust and optimize their product structure and technical routes.

Research object

The research objects of this project mainly include the following categories:

Industry associations, experts and scholars, media organizations, etc., from the macro level to understand the development of the vehicle gear industry, policies and regulations, technical standards, etc;

客户的现有客户和潜在客户，从微观层面了解车辆齿轮的使用情况、购买行为、选择标准、满意度、需求变化等；

The customer's main competitors, from the competitive level to understand the competitor's strategic intent, development direction, product characteristics, market performance, etc;

The upstream and downstream partners of customers understand the raw material supply, production process and sales channels of vehicle gears from the industrial chain level.

The number of research objects of this project is as follows:

行业协会、专家学者、媒体机构等：10家；

客户的现有客户和潜在客户：100家；

客户的主要竞争对手：10家；

Customer's upstream and downstream partners: 20.

Project Content

The project content of this project mainly includes the following aspects:

Market research of the vehicle gear industry, including analysis of the industry's development history, development trend, market size, market structure, market segmentation, market demand, market supply, market competition, market opportunities, etc;

客户的优势和劣势的评估，包括客户的企业概况、企业战略、企业文化、企业资源、企业能力、企业产品、企业市场、企业财务等方面的分析；

In-depth analysis of competitors, including the competitor's corporate profile, corporate strategy, corporate culture, corporate resources, corporate capabilities, corporate products, corporate markets, corporate finance and other aspects of the analysis;

市场机会的敏锐把握，包括新能源汽车、智能网联汽车等新技术带来的市场需求和增长点的分析，以及客户如何调整和优化自身的产品结构和技术路线的建议。

Project Value

The project value of this project is mainly reflected in the following aspects:

为客户提供了车辆齿轮行业的全面、深入、准确的市场调研，帮助客户了解行业的现状和前景，为客户的战略决策提供了有力的数据支持；

为客户提供了自身的优势和劣势的客观评估，帮助客户认识和利用自身的资源和能力，为客户的核心竞争力提升提供了有力的内部支持；

为客户提供了竞争对手的深入分析，帮助客户应对竞争对手的威胁和挑战，为客户的市场份额和盈利能力提升提供了有力的外部支持；

为客户提供了市场机会的敏锐把握，帮助客户调整和优化自身的产品结构和技术路线，为客户的产品创新和市场拓展提供了有力的战略策提供了有力的前瞻支持。

The project value of this project is not only reflected in providing customers with high-quality market research and competitive strategy consulting services, but also in bringing value and growth to Shangpu Consulting in the following areas:

Enhance the visibility and reputation of Shangpu Consulting Company in the vehicle gear industry, and enhance the brand influence and industry position of Shangpu Consulting Company;

Increase the customer resources and customer satisfaction of Shangpu Consulting Company, and expand the market share and business scope of Shangpu Consulting Company;

Enriched the industry experience and professional knowledge of Shangpu Consulting Company, and improved the service quality and innovation ability of Shangpu Consulting Company;

It increased the revenue and profit of Shangpu Consulting Company and improved the operating efficiency and profitability of Shangpu Consulting Company.

The project case of this project is a typical representative of the market research and competitive strategy consulting services of the vehicle gear industry provided by Shangpu Consulting to customers, demonstrating the professional level and excellent results of Shangpu Consulting in the market research business. Shangpu Consulting will continue to provide customers with more high-quality market research and competitive strategy consulting services to help customers achieve greater success in the vehicle gear industry.