Project Background

A well-known domestic vehicle gear manufacturing enterprise (hereinafter referred to as the customer) mainly produces gear products in the fields of automobiles, motorcycles, construction machinery, etc., with many years of technical accumulation and market experience, is one of the leaders in the domestic gear industry. In recent years, with the development of new technologies such as new energy vehicles and intelligent networked vehicles, the vehicle gear industry is facing new opportunities and challenges. Customers hope to grasp market dynamics in a timely manner, formulate effective competitive strategies, and increase their market share and profitability.

Customer pain points

Customers in the face of changes in the vehicle gear industry, there are the following aspects of pain points:

Lack of a comprehensive, in-depth and accurate understanding of the entire vehicle gear industry, unable to clearly grasp the industry's development trends, market size, competitive landscape, customer needs and other key information;

Lack of objective assessment of their own strengths and weaknesses, unable to clarify their own positioning and competitiveness in the industry, and unable to effectively identify and use their own resources and capabilities;

Lack of in-depth analysis of competitors, unable to accurately judge competitors' strategic intentions, development direction, product characteristics, market performance, etc., and unable to effectively respond to competitors' threats and challenges;

Lack of keen grasp of market opportunities, unable to discover and capture the market demand and growth points brought by new technologies such as new energy vehicles and intelligent connected vehicles in time, and unable to adjust and optimize their own product structure and technical route in time.

Project Purpose

In order to solve the customer's pain points, the customer commissioned Shangpu Consulting (hereinafter referred to as Shangpu) to provide market research and competitive strategy consulting services in the vehicle gear industry, the specific purpose of the project is as follows:

Through comprehensive, in-depth and accurate market research on the vehicle gear industry, we provide customers with key information such as industry development trends, market scale, competition pattern, customer needs, etc., to help customers understand the current situation and prospects of the industry;

Through the objective assessment of the advantages and disadvantages of customers, to provide customers with their own positioning in the industry and competitive analysis, to help customers understand and use their own resources and capabilities;

Through in-depth analysis of competitors, to provide customers with competitors' strategic intentions, development direction, product characteristics, market performance and other information to help customers respond to competitors' threats and challenges;

Through a keen grasp of market opportunities, we provide customers with market demand and growth point analysis brought by new technologies such as new energy vehicles and intelligent networked vehicles, and help customers adjust and optimize their product structure and technical routes.

Research object

The research objects of this project mainly include the following categories:

Industry associations, experts and scholars, media organizations, etc., from the macro level to understand the development of the vehicle gear industry, policies and regulations, technical standards, etc;

The customer's existing customers and potential customers, from the micro level to understand the use of vehicle gear, purchase behavior, selection criteria, satisfaction, demand changes, etc;

The customer's main competitors, from the competitive level to understand the competitor's strategic intent, development direction, product characteristics, market performance, etc;

The upstream and downstream partners of customers understand the raw material supply, production process and sales channels of vehicle gears from the industrial chain level.

The number of research objects of this project is as follows:

Industry associations, experts and scholars, media organizations, etc.: 10;

Existing and potential customers of the customer: 100;

Customer's main competitors: 10;

Customer's upstream and downstream partners: 20.

Project Content

The project content of this project mainly includes the following aspects:

Market research of the vehicle gear industry, including analysis of the industry's development history, development trend, market size, market structure, market segmentation, market demand, market supply, market competition, market opportunities, etc;

Evaluation of the customer's strengths and weaknesses, including the customer's corporate profile, corporate strategy, corporate culture, corporate resources, corporate capabilities, corporate products, corporate markets, corporate finance and other aspects of the analysis;

In-depth analysis of competitors, including the competitor's corporate profile, corporate strategy, corporate culture, corporate resources, corporate capabilities, corporate products, corporate markets, corporate finance and other aspects of the analysis;

The keen grasp of market opportunities includes the analysis of market demand and growth points brought about by new technologies such as new energy vehicles and intelligent connected vehicles, as well as suggestions on how customers can adjust and optimize their product structure and technical routes.

Project Value

The project value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and accurate market research on the vehicle gear industry, helps customers understand the current situation and prospects of the industry, and provides powerful data support for customers' strategic decisions;

Provide customers with an objective assessment of their own strengths and weaknesses, help customers understand and use their own resources and capabilities, and provide strong internal support for the improvement of their core competitiveness;

Provide customers with in-depth analysis of competitors, help customers respond to threats and challenges from competitors, and provide strong external support for customers' market share and profitability improvement;

It provides customers with a keen grasp of market opportunities, helps customers adjust and optimize their product structure and technical routes, and provides strong forward-looking support for customers' product innovation and market expansion.

The project value of this project is not only reflected in providing customers with high-quality market research and competitive strategy consulting services, but also in bringing value and growth to Shangpu Consulting in the following areas:

Enhance the visibility and reputation of Shangpu Consulting Company in the vehicle gear industry, and enhance the brand influence and industry position of Shangpu Consulting Company;

Increase the customer resources and customer satisfaction of Shangpu Consulting Company, and expand the market share and business scope of Shangpu Consulting Company;

Enriched the industry experience and professional knowledge of Shangpu Consulting Company, and improved the service quality and innovation ability of Shangpu Consulting Company;

It increased the revenue and profit of Shangpu Consulting Company and improved the operating efficiency and profitability of Shangpu Consulting Company.

The project case of this project is a typical representative of the market research and competitive strategy consulting services of the vehicle gear industry provided by Shangpu Consulting to customers, demonstrating the professional level and excellent results of Shangpu Consulting in the market research business. Shangpu Consulting will continue to provide customers with more high-quality market research and competitive strategy consulting services to help customers achieve greater success in the vehicle gear industry.