Project background: An automobile group is a leading domestic automobile manufacturer, mainly producing passenger cars and commercial vehicles, and has many well-known automobile brands. The group has strong technical strength and market share in the field of gasoline engines, but in recent years it has faced the impact of new energy vehicles and challenges from competitors. The growth rate of gasoline engine business has slowed down, profit margins have declined, and market competitiveness has declined. In order to enhance the core competitiveness of the gasoline engine business, the group hopes to conduct in-depth research and analysis on the market status, development trend, competition pattern and customer demand of the gasoline engine industry, formulate effective marketing strategies and product innovation strategies, and improve the market share and profitability of the gasoline engine business.

Customer pain points: The main pain points faced by the group in the field of gasoline engines are as follows:

With the rapid development of new energy vehicles, the substitution effect of traditional gasoline engines has gradually emerged, the market demand for gasoline engines has decreased, and the market size has shrunk.

Competitors' technological innovation and product upgrades put forward higher requirements on the performance, efficiency, and environmental protection of gasoline engines. The product differentiation of gasoline engines is getting smaller and smaller, and the price competition is becoming more and more fierce.

The demand of consumers is diversified and personalized, and they have higher expectations for the brand, quality and service of gasoline engines. The customer satisfaction and loyalty of gasoline engines have declined.

Project Purpose: The main purpose of the project is to help the group solve the following problems through market research and consulting services:

Understand the market situation, development trend, competition pattern and customer demand of gasoline engine industry, evaluate the market opportunities and risks of gasoline engine business, and formulate reasonable market forecast and target.

Analyze the core competitiveness and success factors of the gasoline engine industry, identify the strengths and weaknesses of the gasoline engine business, formulate effective marketing strategies and product innovation strategies, and enhance the market share and profitability of the gasoline engine business.

Provide best practices and cases in the gasoline engine industry, provide reference and guidance for the implementation and execution of gasoline engine business, and improve the execution efficiency and effectiveness of gasoline engine business.

Research objects: The research objects of this project mainly include the following categories:

Major players in the gasoline engine industry, including gasoline engine manufacturers, automobile manufacturers, gasoline engine parts suppliers, gasoline engine sellers, gasoline engine repairers, etc., total about 100 companies.

The main customers of the gasoline engine industry, including automobile consumers, automobile rental companies, automobile transportation companies, automobile service companies, etc., total about 2000 individuals and institutions.

The main regulators and influences of the gasoline engine industry, including government departments, industry associations, professional media, industry analysts, industry experts, etc., a total of about 50 institutions and individuals.

Project Content: The main contents of the project include the following aspects:

Analysis of the current market situation of the gasoline engine industry, including market size, market structure, market distribution, market growth rate, etc.

Analysis of the development trend of the gasoline engine industry, including market drivers, market constraints, market opportunity factors, market risk factors, etc.

Analysis of the competitive landscape of the gasoline engine industry, including the number of competitors, size, market share, product characteristics, competitive strategy, etc.

Analysis of customer needs in the gasoline engine industry, including the number, type, characteristics, preferences, purchase behavior, satisfaction, loyalty, etc.

Gasoline engine industry marketing strategy analysis, including product strategy, price strategy, channel strategy, promotion strategy, brand strategy.

Gasoline engine industry product innovation strategy analysis, including product innovation objectives, principles, methods, processes, cases, etc.

Best practices and case studies in the gasoline engine industry, including the introduction, analysis and evaluation of successful companies and products in the gasoline engine industry.

Project value: The main value of the project is reflected in the following aspects:

为该集团提供了全面、深入、准确的汽油机行业的市场信息和分析，为汽油机业务的决策提供了有力的数据支持和理论依据。

It provides the group with effective, innovative and practical marketing strategies and product innovation strategies for the gasoline engine industry, and provides feasible plans and suggestions for the implementation of the gasoline engine business.

It provides the group with best practices and cases in the gasoline engine industry, provides reference and guidance for the execution of the gasoline engine business, and improves the execution efficiency and effectiveness of the gasoline engine business.

It has increased the market share and profitability of the gasoline engine business for the group, enhanced the core competitiveness of the gasoline engine business, and improved the brand image and customer satisfaction of the gasoline engine business.