Project background: Sanitary ceramics refer to glazed ceramic products used in toilets, kitchens and laboratories. They have the characteristics of white texture, soft color, bright and delicate glaze, beautiful appearance and good performance. Sanitary ceramics is an important kind of ceramic products, which is the performance of the strength of the national economy, and also one of the signs to measure the maturity of a country and city's manufacturing industry. According to the sanitary ceramics market research report released by Bezes Consulting, the global sanitary ceramics market will reach 376.004 billion yuan (RMB) in 2022 and is expected to reach 574.081 billion yuan by 2028, with a compound annual growth rate of about 6.12. China is the world's largest producer and consumer of sanitary ceramics. In 2022, the market size of sanitary ceramics will reach 109.304 billion billion yuan, accounting for 29% of the global market.

Customer pain points: The customer is a sanitary ceramic manufacturer located in Guangdong Province, which mainly produces toilets, squatting pans, washbasins, bidets and other products, and has its own brand and sales channels. The main problems faced by customers are as follows:

- 行业竞争激烈，同质化现象严重，产品价格逐渐下降，利润空间被压缩；

- 行业环保标准不断提高，生产成本不断上升，能源消耗和排放问题突出；

- 行业需求结构发生变化，消费者对卫生陶瓷的品质、功能和设计要求越来越高，低端产品市场份额逐渐减少，高端产品市场份额逐渐增加；

-The industry's technological innovation capacity is insufficient, and product upgrades are slow, making it difficult to meet the diversified and personalized needs of the market.

The purpose of the project: the client entrusts Shangpu Consulting Company to conduct market research and competition strategy consultation in the sanitary ceramics industry, hoping to understand the current situation and trend of the industry development through professional market analysis and consultation suggestions, find out their own advantages and disadvantages, formulate reasonable development goals and strategies, and enhance market competitiveness and profitability.

Research objects: The research objects of this project mainly include the following categories:

-Upstream suppliers of sanitary ceramics industry, including suppliers of raw materials, equipment, technology, etc., to understand the development status, supply and demand relationship, price changes, quality standards, etc. of the upstream industry;

-Competitors in the sanitary ceramics industry, including well-known brands and small and medium-sized enterprises at home and abroad, to understand the competitors' product structure, market share, price strategy, marketing model, technological innovation, development strategy, etc;

-Sanitary ceramics industry downstream customers, including commercial sites, municipal public facilities, homes and other end users, to understand the characteristics of customer demand, consumption habits, purchase decisions, satisfaction, loyalty, etc;

-Relevant institutions in the sanitary ceramics industry, including industry associations, government departments, professional media, third-party consulting agencies, etc., to understand industry policies and regulations, industry standards, industry trends, industry evaluations, etc.

Project Content: The main contents of this project include the following aspects:

-Analysis of the macro environment of the sanitary ceramics industry, including political, economic, social, technical, environmental, legal and other factors, to assess the development opportunities and challenges of the industry;

-Analysis of the market size and structure of the sanitary ceramics industry, including the overall size, growth rate, regional distribution, product segmentation, application fields, etc. of the global and Chinese markets, and forecast the future market development trend and potential;

-Analysis of supply and demand and prices in the sanitary ceramics industry, including the supply of upstream raw materials and equipment, changes in demand from downstream customers, price levels and fluctuations of products, imports and exports of products, etc., and analysis of the supply and demand balance and price trends in the industry;

-Analysis of the competitive landscape and competitive strategy of the sanitary ceramics industry, including the number, scale, status, advantages, disadvantages, strategies, etc. of competitors, analyze the competitiveness and competitive mode of the industry, and put forward the competitive strategies and suggestions of customers;

-The development trend and prospect of the sanitary ceramics industry, including the development direction and suggestions of the industry's technological innovation, product upgrading, market expansion, brand building, channel optimization, cooperation alliance, etc., and predict the development prospects and opportunities of the industry.

Project value: The main value of this project is reflected in the following aspects:

-Provide customers with comprehensive, in-depth and accurate market information and data of the sanitary ceramics industry, help customers understand the development status and trends of the industry, and grasp the development opportunities and challenges of the industry;

-Provide customers with professional, objective and rigorous market analysis and consulting suggestions for the sanitary ceramics industry, help customers find out their own advantages and disadvantages, formulate reasonable development goals and strategies, and enhance market competitiveness and profitability;

-Provide customers with innovative, practical and effective development trends and prospects of the sanitary ceramics industry, and help customers master the development direction and suggestions of the industry's technological innovation, product upgrades, market expansion, brand building, channel optimization, and cooperation alliances. Provide guidance and support for the long-term development of customers.