Project Background

Special paper is a kind of paper manufactured for a special performance, which can be divided into nine categories according to different downstream application fields and production processes, and generally has the characteristics of low output, high technical content and high added value. The specialty paper industry is an important part of the paper products industry and a high-end field of the paper products industry, with broad market prospects and development potential.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich research experience and customer resources in the specialty paper industry, and has provided market research, investment consulting, IPO listing consulting and other services for many specialty paper enterprises.

The customer of this project is a leading domestic specialty paper manufacturer, mainly engaged in the research and development, production and sales of kraft paper, container board/cardboard, label paper, silicon-based paper and other specialty papers. Customers have strong technical advantages and market position in the specialty paper industry, but they are facing challenges such as intensified market competition, rising raw material costs, and tightening environmental protection policies. They hope to understand the development trend and market of the specialty paper industry through market research. Demand, competition pattern, customer preferences, etc., in order to formulate reasonable development strategies and competitive strategies.

Customer pain points

The main pain points that customers face in the specialty paper industry are:

-The market demand of the specialty paper industry is affected by many factors such as macroeconomics, industry policies, consumer perceptions, etc., and there is greater uncertainty and volatility. Customers lack accurate prediction and grasp of market demand, and it is difficult to formulate effective marketing. And product development plan.

-The market competition in the specialty paper industry is becoming increasingly fierce. Domestic and foreign counterparts continue to introduce new products and new technologies. Customers lack in-depth understanding and analysis of competitors, and it is difficult to formulate targeted competitive strategies and differentiation advantages.

-The customer base of the specialty paper industry is diversified. Customers in different market segments and application fields have different needs and preferences. Customers lack systematic research and evaluation of customer needs and satisfaction, and it is difficult to provide personalized and high-quality services and products.

Project Purpose

The purpose of this project is to provide customers with the following information and suggestions through market research:

-The development trend and market size of the specialty paper industry, including the market demand and growth potential of each segment and application field.

-The market structure and competitive landscape of the specialty paper industry, including the market share, product mix, technology level, marketing strategy, etc. of the major players.

-Specialty paper industry customer analysis, including customer quantity, distribution, type, demand, preference, satisfaction, etc.

-The development opportunities and challenges of the specialty paper industry, including the influencing factors and changing trends of policy, technology, environment, consumption, etc.

-Competitive strategies and development suggestions for the specialty paper industry, including specific measures and suggestions for product innovation, market expansion, service improvement, and brand building.

Research object

The research objects of this project mainly include the following three categories:

-Upstream suppliers in the specialty paper industry, including raw material suppliers such as wood pulp and chemical additives, to understand the supply, price and quality of upstream raw materials.

-Downstream customers in the specialty paper industry, including customers in various market segments and applications such as packaging and labeling, food services, printing and publishing, construction and construction, etc., to understand the needs, preferences, and satisfaction of downstream customers.

-Peer competitors in the specialty paper industry, including major specialty paper manufacturers at home and abroad, to understand the market share, product mix, technical level, marketing strategy, etc. of peer competitors.

The number of research objects of this project is as follows:

-Upstream suppliers: 10

-Downstream customers: 100

-Peer Competitors: 20

Project Content

The project content of this project mainly includes the following aspects:

-Literature collection and analysis, through the network, databases, reports, journals and other channels to collect and analyze the literature related to the specialty paper industry, access to the industry's basic situation, development process, policies and regulations, technical progress and other information.

-Questionnaire design and distribution, according to the project purpose and research object, design different questionnaires for upstream suppliers, downstream customers and peer competitors, through mail, telephone, network and other ways to distribute questionnaires, collect effective samples.

-Interview arrangement and execution, according to the project purpose and research object, arrange in-depth interviews with upstream suppliers, downstream customers and representatives of peer competitors, conduct interviews through telephone, video, face-to-face, etc., to obtain first-hand information.

-Data collation and analysis, through statistical software and professional methods, the collected questionnaire data and interview records are collated and analyzed to extract valuable information and conclusions.

-Report writing and presentation, according to the results of data analysis, write a detailed market research report, including industry overview, market analysis, customer analysis, competitive analysis, opportunities and challenges, strategies and recommendations and other chapters, and through charts, graphics, cases and other ways to present the report content.

Project Value

The project value of this project is mainly reflected in the following aspects:

-Provide customers with comprehensive, accurate and timely market information of specialty paper industry, help customers understand the development trend of the industry, market demand, competition pattern, customer preference, etc., and provide data support and reference basis for customers' strategic decision-making.

Provide customers with professional, objective and rigorous competitive analysis of the specialty paper industry, help customers identify their own strengths and weaknesses, analyze competitors' strategies and trends, and formulate targeted competitive strategies and differentiation advantages for customers.

Provide customers with innovative, practical and effective development suggestions for the specialty paper industry, help customers grasp the development opportunities and challenges of the industry, and provide customers with specific measures and suggestions on product innovation, market expansion, service improvement, and brand building.

Provide customers with high-quality, high-efficiency, high-satisfaction market research services, help customers save time and cost, improve customer trust and loyalty, and enhance the cooperative relationship between customers and Shangpu Consulting.

The completion of this project will bring the following value and growth to the customer's development in the specialty paper industry:

By understanding market demand and growth potential, customers can optimize their product mix and market positioning, expand market coverage and penetration, and increase market share and competitiveness.

By understanding the supply and price of raw materials, customers can reduce costs and risks, improve efficiency and quality, and increase profitability and returns.

By understanding customer needs and preferences, customers can provide personalized and high-quality services and products, improve customer satisfaction and loyalty, and increase customer stickiness and reputation.

By understanding the strategies and trends of competitors, customers can formulate targeted competitive strategies and differentiation advantages, enhance brand influence and awareness, and increase brand value and loyalty.