Project background:The customer is a well-known domestic crude oil processing and petroleum products production enterprises, the main products include gasoline, diesel, kerosene, lubricants, asphalt and so on. Customers are facing multiple challenges such as crude oil price fluctuations, tightening of environmental protection policies, and intensified market competition. They hope to understand industry development trends, market demand changes, benchmarking corporate strategies, and customer satisfaction through market research to enhance their market competitiveness. And profitability.

Customer pain points:Customers lack a comprehensive and in-depth understanding of the industry and the market, unable to effectively formulate market strategies and marketing strategies, unable to effectively distinguish their core competitive advantages and disadvantages, unable to effectively meet customer needs and expectations, and unable to effectively respond to market risks and opportunities.

Project purpose:The purpose of this project is to provide customers with information and advice on:

Industry status and development trend analysis, including industry scale, structure, growth rate, profit margin, policies and regulations, technical level, development difficulties and opportunities;

Market demand and supply analysis, including market capacity, demand structure, demand characteristics, demand forecast, supply structure, supply characteristics, supply forecast, etc;

Analysis of benchmarking enterprises, including the basic situation, product structure, price strategy, channel strategy, promotion strategy, brand image, market share, advantages and disadvantages of benchmarking enterprises;

Customer satisfaction analysis, including customer's basic characteristics, purchase behavior, purchase motivation, purchase demand, purchase preference, satisfaction evaluation, loyalty evaluation, improvement suggestions, etc;

Market strategy and marketing strategy recommendations, including market positioning, target market, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc.

Research object:The research objects of this project include the following two categories:

Industry experts and authoritative institutions, including industry associations, research institutions, consulting companies, government departments, media, etc., obtain macro information of the industry and market through enterprise research, literature, network information, etc;

Benchmarking enterprises and customers, including major crude oil processing and petroleum products production enterprises and sales enterprises, as well as major crude oil processing and petroleum products end users, such as industrial enterprises, transportation enterprises, construction enterprises, etc., obtain micro information of benchmarking enterprises and customers through telephone visits, network surveys, on-site visits, etc.

Project Content:The main contents of this project include the following aspects:

Project start-up phase, communicate with customers to confirm project objectives, scope, methods, time, budget, etc., develop project plans and programs, set up project teams, assign project tasks;

In the project execution stage, according to the project plan and scheme, adopt a variety of research methods to collect, sort and analyze the relevant data and information of the industry and market, form a preliminary research report, communicate with customers, obtain customer feedback and opinions, and make corrections and improvements;

In the project summary stage, according to the contents of the research report, the marketing strategy and marketing strategy suggestions for the customer are put forward, the final project report is formed, reported and delivered to the customer, the customer's evaluation and satisfaction are solicited, and the project summary and filing are carried out.

Project Value:The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive and in-depth industry and market information and analysis, help customers understand the current situation and development trend of the industry and market, grasp the opportunities and challenges of the industry and market, and improve the market sensitivity and foresight of customers;

Provide customers with objective and accurate information and analysis of benchmarking enterprises and customers, help customers understand the strategy and behavior of benchmarking enterprises, customers' needs and expectations, and improve customers' competitive advantage and customer satisfaction;

Provide customers with practical and feasible market strategy and marketing strategy suggestions, help customers to formulate reasonable and effective market positioning, target market, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc., and improve customers' market share and profitability;

Provide customers with professional and high-quality market research services, help customers save time and cost, improve work efficiency and quality, enhance customer trust and cooperation, and lay a good foundation for the long-term development of customers.