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Range extender market research project case

2024-07-15 00:37:14 来源：尚普咨询浏览量：0

Project Background

增程器是一种通过燃料驱动的辅助动力系统，用于纯电动车上，增程器能让发电机为纯电动车的电池充电来延长车辆的行驶里程。这种车辆发动模式会被视为混合动力。增程器的最常用形式是内燃机，但也有其他形式，如燃料电池、太阳能板等。增程器的优点是能够解决纯电动汽车的续航里程问题，降低对充电设施的依赖，提高能源利用效率，减少排放污染。

根据某权威机构的报告，全球增程器市场规模在2020年达到了约50亿美元，预计在2021-2026年期间以15%的复合年增长率增长，到2026年将达到120亿美元。增程器市场的主要驱动因素是电动汽车的需求增长，政府的政策支持，以及消费者对节能环保的认识提高。增程器市场的主要挑战是电池技术的进步，电动汽车的成本降低，以及充电设施的普及。

尚普咨询集团有限公司（简称“尚普咨询”）是中国知名的独立第三方行研与投融资咨询机构，致力于为企业战略决策提供专业解决方案。尚普咨询在行业研究、市场调研、投融资咨询、IPO上市咨询领域积累了丰富的专业经验和客户资源，凭借极强的咨询创新能力、一流的服务质量，以及强大的市场竞争力深受社会各界高度认可，现已成为中国最具领导力和权威性的独立第三方行研与投融资咨询机构之一。

Customer pain points

某国内知名的新能源汽车制造商（以下简称“客户”）是一家专注于研发、生产和销售增程式电动汽车的企业，拥有自主的核心技术和专利，产品在市场上受到了广泛的欢迎和认可。客户的目标是成为全球领先的增程式电动汽车品牌，为消费者提供高品质、高性能、高效率的出行解决方案。

客户面临的主要痛点是：

增程器市场竞争日趋激烈，客户需要了解市场的最新动态，包括市场规模、增长趋势、竞争格局、消费者需求、技术发展等，以便制定合理的市场战略和产品规划。

增程器技术的创新和优化是客户的核心竞争力，客户需要了解行业的技术水平和发展方向，以及潜在的技术突破和创新点，以便提升产品的性能和效率，降低成本和排放。

增程器的市场认知和接受度还不够高，客户需要了解消费者的购买意愿和偏好，以及影响消费者选择的因素和障碍，以便提升产品的市场吸引力和口碑，增加市场份额和忠诚度。

Project Purpose

为了帮助客户解决上述痛点，尚普咨询受客户委托，开展了一项针对增程器市场的调研项目，项目的目的是：

为客户提供全面、深入、准确的增程器市场调研报告，包括市场概况、竞争分析、消费者分析、技术分析等方面的内容，以及市场机会和风险的评估和建议。

为客户提供专业、客观、严谨的增程器技术咨询服务，包括技术评估、技术对比、技术优化等方面的内容，以及技术创新和发展的趋势和方向。

为客户提供有效、实用、创新的增程器市场营销策略，包括市场定位、目标市场、产品差异化、价格策略、渠道策略、促销策略等方面的内容，以及营销执行和评估的方法和工具。

Research object

The research objects of this project mainly include the following three categories:

增程器市场的主要参与者，包括增程器的生产商、供应商、分销商、合作伙伴等，以及增程器的主要竞争对手，如宝马、沃尔沃、通用等。

增程器市场的潜在和现有消费者，包括个人消费者、企业消费者、政府消费者等，以及增程器的主要细分市场，如城市通勤、长途旅行、商务用车等。

增程器市场的相关利益相关者，包括行业协会、专业机构、媒体机构、政府部门、公众团体等，以及增程器的主要影响因素，如政策法规、社会环境、经济状况等。

本项目的调研对象的数量如下：

增程器市场的主要参与者：约20家，其中增程器的生产商、供应商、分销商、合作伙伴各5家，增程器的主要竞争对手5家。

增程器市场的潜在和现有消费者：约200人，其中个人消费者100人，企业消费者50人，政府消费者50人，按照增程器的主要细分市场进行分层抽样。

增程器市场的相关利益相关者：约10家，其中行业协会、专业机构、媒体机构、政府部门、公众团体各2家，按照增程器的主要影响因素进行分类选择。

Project Content

本项目的调研内容主要包括以下四个方面：

市场概况：分析增程器市场的规模、结构、增长、分布、特征等，

竞争分析：分析增程器市场的竞争格局、竞争策略、竞争优势、竞争劣势等，以及增程器的主要竞争对手的产品特点、市场表现、发展动态等。

消费者分析：分析增程器市场的消费者需求、消费者偏好、消费者行为、消费者满意度等，以及增程器的主要细分市场的消费特征、消费动机、消费障碍等。

技术分析：分析增程器市场的技术水平、技术发展、技术创新、技术差异等，以及增程器的主要技术类型、技术参数、技术优缺点等。

本项目的调研方法主要包括以下三种：

文献分析：通过收集和整理相关的文献资料，如行业报告、专业期刊、学术论文、政策法规等，了解增程器市场的基本情况和发展趋势。

深度访谈：通过电话或面对面的方式，对调研对象进行深入的访谈，获取他们对增程器市场的看法和意见，以及他们对增程器的需求和评价。

问卷调查：通过网络或纸质的方式，向调研对象发放标准化的问卷，收集他们对增程器市场的相关信息和数据，以及他们对增程器的购买意愿和偏好。

本项目的调研过程主要包括以下四个阶段：

调研设计：明确调研的目的、内容、对象、方法、时间、预算等，制定调研的方案和计划，确定调研的指标和问题，编制调研的文献、访谈、问卷等工具。

调研实施：按照调研的方案和计划，执行调研的各项活动，如收集文献、安排访谈、发放问卷等，确保调研的质量和效率，记录调研的过程和结果。

调研分析：对调研的结果进行整理、归纳、分析、解释，运用统计、图表、模型等方法，提炼调研的关键信息和数据，发现调研的规律和趋势，得出调研的结论和建议。

调研报告：根据调研的分析，撰写调研的报告，包括调研的背景、目的、内容、方法、过程、结果、分析、结论、建议等，以及调研的附录、参考文献等，形成调研的成果和输出。

Project Value

The value of this project is mainly reflected in the following aspects:

为客户提供了全面、深入、准确的增程器市场的第一手信息和数据，帮助客户了解市场的现状和未来，把握市场的机会和风险，制定合理的市场战略和产品规划。

为客户提供了专业、客观、严谨的增程器技术的专家意见和建议，帮助客户评估技术的水平和差异，对比技术的优劣和成本，优化技术的性能和效率，提升技术的创新和竞争力。

为客户提供了有效、实用、创新的增程器市场营销的策略和方案，帮助客户定位市场和产品，差异化产品和服务，制定合适的价格和渠道，设计有吸引力的促销和宣传，增加市场的份额和忠诚度。

本项目的价值还体现在以下几个方面：

为尚普咨询提供了一个展示其专业能力和服务质量的平台，增强了尚普咨询在增程器市场的知名度和影响力，提升了尚普咨询的品牌形象和声誉。

为尚普咨询提供了一个拓展其业务范围和客户资源的机会，增加了尚普咨询在增程器市场的合作伙伴和潜在客户，提高了尚普咨询的市场份额和收入。

为尚普咨询提供了一个积累其行业经验和专业知识的途径，丰富了尚普咨询在增程器市场的调研资料和案例库，提升了尚普咨询的咨询创新和解决问题的能力。

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise