Project Background

The range extender is an auxiliary power system driven by fuel. It is used in pure electric vehicles. The range extender allows the generator to charge the battery of the pure electric vehicle to extend the mileage of the vehicle. This vehicle launch mode would be considered a hybrid. The most common form of range extender is the internal combustion engine, but there are also other forms, such as fuel cells, solar panels, etc. The advantage of the range extender is that it can solve the cruising range problem of pure electric vehicles, reduce dependence on charging facilities, improve energy efficiency, and reduce emission pollution.

According to a report by an authoritative organization, the global range extender market has reached about US $5 billion in 2020, and is expected to grow at a compound annual growth rate of 15% during 2021-2026, reaching US $12 billion by 2026. The main drivers of the range extender market are growing demand for electric vehicles, policy support from the government, and increasing consumer awareness of energy conservation and environmental protection. The main challenges in the range extender market are the advancement of battery technology, the cost reduction of electric vehicles, and the popularity of charging facilities.

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and strong market competitiveness, it has been well received by the society. Highly recognized by all walks of life, it has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Customer pain points

A well-known domestic new energy vehicle manufacturer (hereinafter referred to as "customer") is an enterprise focusing on R & D, production and sales of extended-range electric vehicles. It has its own core technology and patents, and its products have been widely welcomed and recognized in the market. The customer's goal is to become the world's leading extended-range electric vehicle brand, providing consumers with high quality, high-performance, and efficient travel solutions.

The main pain points customers face are:

The range extender market is becoming increasingly competitive, and customers need to understand the latest developments in the market, including market size, growth trends, competitive landscape, consumer demand, and technological development, in order to develop a reasonable market strategy and product planning.

The innovation and optimization of range extender technology is the core competitiveness of customers. Customers need to understand the technical level and development direction of the industry, as well as potential technological breakthroughs and innovation points, in order to improve product performance and efficiency, reduce costs and emissions.

The market awareness and acceptance of range extenders is not high enough. Customers need to understand consumers' purchase intentions and preferences, as well as the factors and obstacles that affect consumers' choices, in order to enhance the market attractiveness and reputation of products, and increase market share and loyalty.

Project Purpose

In order to help customers solve the above pain points, Shangpu Consulting was entrusted by customers to carry out a research project on the range extender market. The purpose of the project is:

Provide customers with comprehensive, in-depth and accurate range extender market research reports, including market overview, competitive analysis, consumer analysis, technical analysis and other aspects, as well as market opportunities and risk assessment and recommendations.

Provide customers with professional, objective and rigorous range extender technical consulting services, including technical evaluation, technical comparison, technical optimization and other aspects, as well as the trend and direction of technological innovation and development.

Provide customers with effective, practical and innovative marketing strategies for range extender, including market positioning, target market, product differentiation, price strategy, channel strategy, promotion strategy, etc., as well as methods and tools for marketing execution and evaluation.

Research object

The research objects of this project mainly include the following three categories:

The main players in the range extender market, including manufacturers, suppliers, distributors, partners, etc., as well as the main competitors of range extenders, such as BMW, Volvo, GM, etc.

Potential and existing consumers in the range extender market, including individual consumers, corporate consumers, government consumers, etc., as well as major segments of the range extender market, such as urban commuting, long-distance travel, business vehicles, etc.

The relevant stakeholders of the range extender market, including industry associations, professional organizations, media organizations, government departments, public groups, etc., as well as the main influencing factors of the range extender, such as policies and regulations, social environment, economic conditions, etc.

The number of research objects of this project is as follows:

The main players in the range extender market: about 20, including 5 manufacturers, suppliers, distributors and partners of the range extender, and 5 main competitors of the range extender.

Potential and existing consumers in the range extender market: about 200 people, including 100 individual consumers, 50 business consumers and 50 government consumers, stratified sampling according to the main market segments of the range extender.

Relevant stakeholders in the range extender market: about 10, including 2 industry associations, professional organizations, media organizations, government departments, and public organizations, are classified and selected according to the main influencing factors of the range extender.

Project Content

The research content of this project mainly includes the following four aspects:

Market overview: analyze the size, structure, growth, distribution, characteristics, etc. of the range extender market,

Competitive analysis: analyze the competitive landscape, competitive strategy, competitive advantage, competitive disadvantage, etc. of the range extender market, as well as the product characteristics, market performance, and development trends of the main competitors of the range extender.

Consumer analysis: analyze the consumer demand, consumer preference, consumer behavior, consumer satisfaction, etc. of the range extender market, as well as the consumption characteristics, consumption motivation, consumption barriers, etc. of the main market segments of the range extender.

Technical analysis: analyze the technical level, technological development, technological innovation, technological differences, etc. of the range extender market, as well as the main technical types, technical parameters, technical advantages and disadvantages of the range extender.

The research methods of this project mainly include the following three types:

Literature analysis: through the collection and collation of relevant literature, such as industry reports, professional journals, academic papers, policies and regulations, etc., to understand the basic situation and development trend of the range extender market.

In-depth interviews: conduct in-depth interviews with survey subjects by telephone or face-to-face to obtain their views and opinions on the range extender market, as well as their needs and evaluations of range extender.

Questionnaire survey: Standardized questionnaires are distributed to survey respondents through the Internet or paper to collect their relevant information and data on the range extender market, as well as their willingness and preference to purchase range extender.

The research process of this project mainly includes the following four stages:

Research design: clarify the purpose, content, object, method, time, budget, etc. of the research, formulate research programs and plans, determine research indicators and problems, and prepare research documents, interviews, questionnaires and other tools.

Research implementation: in accordance with the research plan and plan, the implementation of research activities, such as collecting literature, arranging interviews, questionnaires, etc., to ensure the quality and efficiency of the research, record the process and results of the research.

Research and analysis: organize, summarize, analyze and explain the results of the research, use statistics, charts, models and other methods to refine the key information and data of the research, discover the laws and trends of the research, and draw conclusions and suggestions of the research.

Research report: according to the analysis of the research, write the research report, including the research background, purpose, content, method, process, results, analysis, conclusions, suggestions, etc., as well as the research appendix, reference literature, etc., to form the research results and output.

Project Value

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and accurate first-hand information and data on the range extender market, helping customers understand the current situation and future of the market, grasp market opportunities and risks, and formulate reasonable market strategies and product plans.

It provides customers with professional, objective and rigorous expert opinions and suggestions on range extender technology, helps customers evaluate the level and difference of technology, compares the advantages and disadvantages and cost of technology, optimizes the performance and efficiency of technology, and improves the innovation and competitiveness of technology.

To provide customers with effective, practical and innovative range extender marketing strategies and programs to help customers position the market and products, differentiate products and services, develop appropriate prices and channels, design attractive promotions and publicity, and increase market share and loyalty.

The value of this project is also reflected in the following aspects:

It provides a platform for Shangpu consulting to show its professional ability and service quality, enhances the popularity and influence of Shangpu consulting in the range extender market, and enhances the brand image and reputation of Shangpu consulting.

It provides Champ Consulting with an opportunity to expand its business scope and customer resources, increase Champ Consulting's partners and potential customers in the range extender market, and increase Champ Consulting's market share and revenue.

It provides a way for Shangpu Consulting to accumulate its industry experience and professional knowledge, enriches Shangpu Consulting's research data and case base in the range extender market, and improves Shangpu Consulting's consulting innovation and problem-solving capabilities.