Project Background

LPG (liquefied petroleum gas) is a clean, efficient and convenient energy source, which is widely used in civil, commercial, industrial and transportation fields. According to 7 data, the global LPG market output in 2022 is about 0.34 billion tons, the consumption is about 0.31 billion tons, and the market size is about 1628 billion yuan. Asia is the world's largest LPG consumer market, accounting for more than 40%. China is the largest producer and consumer of LPG in Asia. In 2022, the output of LPG is about 60 million tons, the consumption is about 80 million tons, and the market size is about 400 billion yuan. The main use of LPG in China is chemical raw materials, accounting for more than 60%, followed by civil fuel, accounting for about 20%.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has many years of research experience and rich customer resources in the LPG industry, and has provided market research, investment evaluation, listing consulting and other services for many LPG production, transportation, reserve and sales enterprises.

In the second half of 2022, Shangpu Consulting received a commission from an international energy giant to conduct in-depth research on the Chinese LPG market to assess its development potential and competitive advantages in the Chinese market, and to formulate long-term strategic plans and investment decisions. Provide a basis.

Customer pain points

The international energy giant is one of the world's largest LPG producers and exporters, with rich LPG resources and advanced LPG technology, and has established a stable LPG supply network and market share in many countries and regions. However, the company's performance in the Chinese market is not ideal, facing the following major pain points:

Low market awareness: The company's brand awareness and influence in the Chinese market is low, and it lacks sufficient publicity and promotion, making it difficult to attract and retain potential customers and partners.

Market access difficulties: The company's entry into the Chinese market is subject to various restrictions and challenges, including policies and regulations, trade barriers, market competition, transportation costs, etc., and it is difficult to obtain stable and preferential market access conditions.

Changes in market demand: the company's main customers in the Chinese market are chemical enterprises, but with the transformation and upgrading of China's chemical industry and the improvement of environmental protection requirements, the demand structure and quality requirements of chemical raw materials have changed, and the company's LPG products are difficult to meet the new needs of customers.

High market risk: The company's operations in the Chinese market face a variety of uncertainties and risks, including market fluctuations, exchange rate fluctuations, policy changes, supply disruptions, etc., which affect its market earnings and development prospects.

Project Purpose

According to the customer's needs and pain points, Champ Consulting has formulated the following project objectives:

Understand the current situation and development trend of China's LPG market, including market size, structure, distribution, competitive landscape, growth drivers, consumption characteristics, supply and demand balance, price trends, etc.

Analyze the opportunities and challenges of China's LPG market, including policies and regulations, trade environment, market demand, market competition, market risks, etc.

Assess the company's development potential and competitive advantages in the Chinese LPG market, including market positioning, target customers, differentiation strategies, cooperation models, and return on investment.

Put forward the company's strategic suggestions and action plans in China's LPG market, including market entry strategy, market expansion strategy, market maintenance strategy, risk management strategy, etc.

Research object

In order to achieve the purpose of the project, Shangpu Consulting has adopted a variety of research methods, including literature analysis, web search, database query, industry reports, questionnaires, telephone interviews, interviews, focus groups, etc., to collect and organize relevant information and data from different angles and levels. The research objects mainly include the following categories:

Government departments and industry associations: understand the policies and regulations, industry standards and industry development plans of China's LPG industry.

LPG producers and exporters: Understand the global LPG market supply, price trends, trade flows, competitive strategies, etc.

LPG transportation and reserve enterprises: understand the transportation mode, transportation cost, reserve capacity, reserve cost, safety management, etc. of China's LPG market.

LPG sales and use enterprises: understand the consumption demand, consumption structure, consumption characteristics, consumption habits, consumption satisfaction, etc. of China's LPG market.

Industry experts and analysts: understand the development status, development trend, development potential, development difficulties, development suggestions, etc. of China's LPG industry.

According to the budget and time of the project, Champ Consulting determined the number and proportion of research objects.

Project Content

According to the project purpose and research object, Champ Consulting designed the project content, including the following aspects:

Analysis of the current situation of China's LPG market: analyze the basic situation of China's LPG market, such as scale, structure, distribution, competition pattern, etc., as well as the growth drivers and constraints of the market.

Analysis of the development trend of China's LPG market: analyze the future situation of China's LPG market, such as the development direction, development speed and development potential, as well as the opportunities and challenges of the market.

Analysis of consumption characteristics of China's LPG market: Analysis of consumer demand, consumption structure, consumption characteristics, consumption habits, consumer satisfaction and other user conditions in China's LPG market, as well as changes in consumer demand and influencing factors.

Analysis of supply and demand balance in China's LPG market: Analysis of the supply situation, supply structure, supply characteristics, supply costs and other production conditions in China's LPG market, as well as the state and influencing factors of supply and demand balance.

China LPG market price trend analysis: analysis of China's LPG market price level, price structure, price characteristics, price fluctuations and other price conditions, as well as the law of price trends and influencing factors.

Evaluation of the company's development potential in the Chinese LPG market: evaluate the company's market positioning, target customers, differentiation strategies, cooperation models, investment returns and other competitive advantages in the Chinese LPG market, as well as its development space and development difficulties in the Chinese LPG market.

The company's strategic recommendations and action plans in the Chinese LPG market: put forward the company's market entry strategy, market expansion strategy, market maintenance strategy, risk management strategy and other strategic recommendations in the Chinese LPG market, as well as specific action plans and implementation steps.

Project Value

The project provides the company with a comprehensive, in-depth and accurate research report on the Chinese LPG market, and provides strong support for its strategic decision-making in the Chinese market. The value of the project is mainly reflected in the following aspects:

It has enhanced the company's recognition and influence in the Chinese market, improved its brand image and reputation in the Chinese market, and laid a good foundation for its development in the Chinese market.

It reduces the difficulty and cost of entry for the company in the Chinese market, provides effective ways and methods for its entry in the Chinese market, and creates favorable conditions for its entry in the Chinese market.

It expands the company's needs and customers in the Chinese market, provides a wealth of information and data for its expansion in the Chinese market, and opens up new areas and directions for its expansion in the Chinese market.

It enhances the company's competitiveness and advantages in the Chinese market, provides clear goals and strategies for its competition in the Chinese market, and wins the initiative and advantages for its competition in the Chinese market.

It reduces the company's risks and uncertainties in the Chinese market, provides effective measures and methods for its risk management in the Chinese market, and increases its confidence and guarantee for its risk management in the Chinese market.

The project has also brought great value to Champ Consulting, mainly in the following aspects:

It enhances the professional level and industry status of Shangpu Consulting in the LPG industry, improves the visibility and influence of Shangpu Consulting in the LPG industry, and increases the competitiveness and advantages of Shangpu Consulting in the development of the LPG industry.

It increases the business income and profit of Shangpu Consulting, provides stable financial support for the operation and management of Shangpu Consulting, and increases the efficiency and effectiveness of the operation and management of Shangpu Consulting.

It increases the customer resources and partners of Shangpu Consulting, provides a broad market space and opportunities for the business development of Shangpu Consulting, and increases the power and potential for the business development of Shangpu Consulting.

The industry information and data of Shangpu Consulting have been added, providing rich knowledge and materials for the business innovation of Shangpu Consulting, and increasing inspiration and creativity for the business innovation of Shangpu Consulting.