Project background: Mold is an important tool widely used in industrial production, involving automobiles, electronics, machinery, ships and other fields. According to QYResearch data, the global mold market is about 214.4 billion yuan in 2021 and is expected to reach 283.7 billion yuan in 2028, with a compound annual growth rate of 4.0 percent. China is the world's largest mold production and consumer, accounting for more than 40% of the global market share. However, China's mold industry is also facing many challenges, such as product quality, technological innovation, brand influence, market development and other aspects of the international advanced level there is still a large gap, the increasingly fierce competition at home and abroad.

Customer pain points: A mold company is a company specializing in the design, manufacture and sales of injection molds, mainly serving the automotive, electronics, machinery and other industries. The company's performance in recent years has been mediocre, market share has gradually been eroded by other competitors, customer satisfaction and loyalty have declined, and profit margins have also declined. The company hopes to understand its current situation and problems in the mold industry through market research, find out the direction and strategy to enhance competitiveness, and increase market share and profitability.

Project purpose: The purpose of this project is to provide the following services for the mold enterprise:

-Analyze the development trend, market scale, market structure, competition pattern, customer demand, technology change, etc;

-Evaluate the internal strengths and weaknesses, external opportunities and threats of the mold company, and determine its core competitiveness and differentiation advantages in the mold industry;

-Put forward the market research and competitiveness promotion plan for the mold enterprise, including product positioning, market positioning, target customers, marketing strategy, technological innovation, brand building, etc.

Research objects: The research objects of this project include the following categories:

-The internal personnel of the mold enterprise, including senior managers, technical personnel, sales personnel, production personnel, etc., understand the strategic objectives, organizational structure, product structure, technical level, production capacity, sales channels, customer relations, etc. of the enterprise through interviews, questionnaires, observation, etc;

-The existing customers and potential customers of the mold enterprise, including the mold demanders in the automotive, electronics, machinery and other industries, understand the customer's mold demand, demand characteristics, purchase behavior, purchase motivation, purchase decision, satisfaction, loyalty, etc. through interviews, questionnaires, online surveys, etc;

-The main competitors of the mold company, including domestic and foreign mold manufacturers, understand the scale, products, technology, price, market share, brand image, development strategy, etc. of competitors through Internet search, industry reports, expert consultation, etc.

Project Content: The main contents of this project include the following aspects:

-Analysis of the current market situation of the mold industry, including industry development history, industry development characteristics, industry development drivers, industry development constraints, industry development prospects, etc;

-Mold industry market demand analysis, including the overall market demand, market segmentation demand, market regional demand, market potential demand, market demand trends, etc;

-Mold industry market supply analysis, including the overall market supply, market segmentation supply, market regional supply, market supply structure, market supply trends, etc;

-Mold industry market competition analysis, including market competition pattern, market competition, market competition strategy, market competition trend, etc;

-Mold industry market opportunity analysis, including market opportunity identification, market opportunity assessment, market opportunity grasp;

-The market research and competitiveness promotion plan of the mold enterprise, including the SWOT analysis of the enterprise, the market positioning of the enterprise, the target customers of the enterprise, the product strategy of the enterprise, the price strategy of the enterprise, the channel strategy of the enterprise, the promotion strategy of the enterprise, the technological innovation strategy of the enterprise, the brand building strategy of the enterprise, etc.

Project value: The value of this project is mainly reflected in the following aspects:

-Provide a comprehensive, in-depth and objective market analysis of the mold industry for the mold company, help the company understand the development status and future trends of the mold industry, and grasp the market opportunities and competitive challenges of the mold industry;

-Provide targeted, feasible and innovative market research and competitiveness improvement plan for the mold enterprise, help the enterprise to clarify its core competitiveness and differentiation advantages, formulate reasonable market objectives and marketing strategies, improve product quality and technical level, and enhance brand influence and customer loyalty;

-Provide effective market monitoring and evaluation tools for the mold company to help the company collect and analyze market information in a timely manner, adjust and optimize market strategies, monitor and evaluate market effects, and achieve sustained growth in market share and profitability.