Project Background: Business jets are private jets designed to carry a small group of people. They are efficient, flexible, safe, and comfortable. They are the preferred means of transportation for high-end business travel. With the rapid development of China's economy, the demand of high net worth people and enterprises for business aircraft is increasing, and China's business aircraft market is showing a trend of rapid growth. China's business jet market reached $20.89 billion billion in 2023 and is expected to grow to $26.77 billion by 2028, a compound annual growth rate of 5.09 percent. China has become one of the important consumer markets for business jets, but compared with developed countries, there is still much room for development and potential.

Customer pain points: The customer is a domestic business jet manufacturer, mainly producing medium and large business jets. The product performance and quality are at the leading level in China, but the performance in the market is not ideal, and it faces the following problems:

-Low market share: The market share of customers is much lower than that of internationally renowned brands, such as Gulfstream in the United States, Dassault in France, Bombardier in Canada, etc., lacking brand influence and recognition, making it difficult to attract and retain high-end customers.

-Fuzzy market positioning: The customer's product positioning is not clear enough, not only want to meet the personalized needs of high-end customers, but also want to cover the popular needs of low-end customers, resulting in the lack of product characteristics and differentiation advantages, it is difficult to form core competitiveness.

Single market strategy: the customer's market strategy is too dependent on traditional channels and methods, such as exhibitions, advertising, agents, etc., lack of innovation and flexibility, and it is difficult to adapt to market changes and customer needs.

-High market risk: the market risk of customers mainly comes from the following aspects: first, policy risk. The business jet market is regulated and restricted by the government, such as airspace management, tax policy, airworthiness standards, etc., which may affect the operation and sales of business jets; second, competition risk. Competition in the business jet market is becoming increasingly fierce, and international brands and domestic emerging brands are increasing investment and innovation, it may pose a threat to customers' market share and profits; the third is demand risk. The demand of business jet market is affected by economic environment, social culture, consumer psychology and other factors, which may fluctuate and decline.

Project PurposeThe purpose of this project is to help customers understand the current situation and trend of the market, identify market opportunities and challenges, formulate reasonable market positioning and objectives, design effective market strategies and action plans, and enhance their market competitiveness and profitability through in-depth research and analysis of China's business jet market.

Research object: The research objects of this project mainly include the following categories:

-Potential demanders of business jets: including high-net-worth individuals, corporate executives, government officials, etc., through questionnaires, interviews, observations, etc., to understand their needs, preferences, decisions, purchases, and use of business jets, Analyze their consumption characteristics and behavior patterns.

-Existing users of business jets: including individuals or companies that have purchased or leased business jets, through questionnaires, interviews, observations, etc., to understand their satisfaction, loyalty, and recommend with business jets, and analyze them Use experience and feedback.

-Competitors of business aircraft: including domestic and foreign business aircraft manufacturers and operators, through desktop research, interviews, observations, etc., to understand their products, prices, channels, promotions, services, etc., and analyze their market Performance and competitive strategy.

-Relevant parties of business jets: including government departments, industry associations, media organizations, experts and scholars, etc., through desktop research, interviews, observations, etc., to understand their views, attitudes, and suggestions on the business jet market, and analyze their influence And role.

Project Content: The content of this project mainly includes the following aspects:

-Market overview: Introduce the definition, classification, characteristics, functions and other basic information of business aircraft, analyze the development history, current situation, trends and other macro conditions of business aircraft, and evaluate the market size, growth rate, structure, distribution and other micro conditions of business aircraft.

-Market segmentation: According to the different types of business aircraft, different regions, different users and other dimensions, the business aircraft market is segmented, the demand, growth rate, market share, competition pattern and other conditions of each market segment are analyzed, and the opportunities and threats of each market segment are identified.

-Market demand: analyze the overall demand and subdivision demand of the business jet market, explore the formation mechanism, influencing factors and change rules of business jet demand, predict the future trend and potential of business jet demand, and determine the target market and target customers of business jet demand.

-Market competition: analyze the competition degree, competition mode and competitive advantage of the business jet market, evaluate the strength, strategy and performance of the main competitors in the business jet market, compare the differences and advantages and disadvantages between customers and competitors, and determine the competitive position and competitive strategy of customers.

-Market environment: analyze the political, economic, social, technical, legal, ecological and other external environment of the business jet market, evaluate their impact and role on the business jet market, identify the opportunities and challenges of the business jet market, and determine the adaptability and development direction of the business jet market.

-Market strategy: According to the results of market analysis, formulate appropriate market strategies for customers, including market positioning, market goals, market combinations, etc., to guide customers how to achieve differentiation, specialization, and efficiency in the business jet market, and improve customers Market competitiveness and profitability.

-Action plan: according to the requirements of the market strategy, formulate specific action plans for customers, including product strategy, price strategy, channel strategy, promotion strategy, service strategy, etc., to guide customers how to implement effective marketing activities in the business jet market, and enhance customers' market share and brand influence.

Project Value: This project provides customers with the following aspects of value:

-Market insight: This project provides customers with comprehensive and in-depth insight into the Chinese business jet market, helps customers understand the current situation and trends of the market, identifies market opportunities and challenges, and provides strong support and basis for customers' decision-making.

-Strategic recommendations: This project provides customers with targeted market strategy recommendations, helps customers develop reasonable market positioning and goals, designs effective market combinations and action plans, and provides clear guidance and recommendations for customers' implementation.

-Value creation: This project provides customers with ways and methods of value creation, helps customers achieve differentiation, specialization, and efficiency in the business jet market, enhances customers' market competitiveness and profitability, and provides customers with development Power and guarantee.