Project background: wood-plastic composite material is a new type of environmental protection material made of wood chips and other biomass materials as the main raw material, mixed with plastic, with the dual advantages of wood and plastic, widely used in construction, home, garden, transportation and other fields. China is the world's largest producer of wood-plastic composite materials, but the domestic market consumption penetration rate is low, most products rely on exports. In recent years, with the country's emphasis on low-carbon environmental protection, as well as the technological innovation and product diversification of wood-plastic composite materials, the domestic market demand has gradually increased and the market scale has continued to expand.

Customer pain point: the customer is a professional engaged in the production and sales of plastic wood composite materials enterprises, the main products include plastic wood flooring, plastic wood fence, plastic wood flower box. The main problems faced by customers are as follows:

-Fierce competition in the domestic market, serious product homogeneity, high price pressure, and small profit margins.

-Consumers in the domestic market have low awareness and acceptance of wood-plastic composite materials, high market education costs, and insufficient brand influence.

-The domestic market demand structure is complex, regional differences are large, customer demand is changeable, it is difficult to grasp the market dynamics and trends.

-Domestic market regulations and standards are not perfect, industry supervision is not strict, market order is chaotic, and product quality is uneven.

The purpose of the project: the client entrusts Shangpu Consulting Company to conduct market research and competitive strategy analysis of the plastic-wood composite material industry, in order to understand the current situation and development trend of the domestic market, evaluate its own advantages and disadvantages, formulate reasonable market positioning and objectives, formulate effective market expansion and competition strategies, enhance market share and brand awareness, and enhance market competitiveness and profitability.

Research objects: The research objects of this project mainly include the following categories:

-Wood-plastic composite material production enterprises, including well-known brands and small and medium-sized enterprises at home and abroad, a total of 50, through telephone interviews, online questionnaires and other ways to understand their product structure, production capacity scale, sales channels, price strategy, market share, development planning and other information.

-A total of 100 downstream customers of wood-plastic composite materials, including construction engineers, home decorators, landscapers, transportation facilities, etc., learned about their procurement needs, selection criteria, use evaluation, improvement suggestions and other information for wood-plastic composite materials through on-site interviews and online questionnaires.

-The final consumers of plastic-wood composite materials, including individual consumers and institutional consumers, a total of 200 people, through online questionnaires, WeChat group chats, etc., to understand their awareness, acceptance, purchase intention, Use satisfaction, loyalty and other information.

-Wood-plastic composite industry experts, scholars, associations, media, etc., a total of 20 people, through telephone interviews, online video and other methods, to understand its development status, trends, opportunities, challenges, suggestions and other information on the wood-plastic composite industry.

Project Content: The main contents of this project include the following aspects:

-Wood composite industry profile analysis, including industry definition, classification, characteristics, development process, development stage, development model, etc.

-Wood composite materials industry market analysis, including market size, market structure, market demand, market supply, market distribution, market forecast, etc.

-Wood composite industry competition analysis, including competitive landscape, competitors, competitive strategy, competitive advantage, competitive disadvantage, competitive warning, etc.

-Wood composite materials industry environmental analysis, including policy environment, economic environment, social environment, technical environment, ecological environment, etc.

-Risk analysis of the plastic wood composite industry, including market risk, technical risk, quality risk, management risk, legal risk, etc.

-Wood-plastic composites industry opportunity analysis, including market opportunities, technology opportunities, product opportunities, channel opportunities, brand opportunities, etc.

-Wood composite industry development trend analysis, including industry trends, market trends, technology trends, product trends, consumer trends.

-Plastic wood composite industry competitive strategy analysis, including market positioning, target market, target customers, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, service strategy, etc.

Project value: The main value of this project is reflected in the following aspects:

-Provide customers with comprehensive, in-depth and systematic market research and competitive strategy analysis of the plastic-wood composite materials industry, help customers fully understand the current situation and development trend of the industry, grasp market opportunities and competitive advantages, avoid market risks and competitive disadvantages, and improve the scientificity and effectiveness of market decision-making.

-Provide customers with objective, true and reliable market data and information on the wood-plastic composite industry, help customers accurately assess market size and market share, understand market demand and market supply, analyze market structure and market distribution, predict market development and market changes, and provide strong data support and information reference for market expansion and market maintenance.

-Provide customers with professional, dedicated and exclusive market consulting and competitive strategy services in the plastic-wood composite materials industry, help customers formulate reasonable market positioning and goals, formulate effective product strategies and price strategies, and formulate flexible channel strategies and promotion Strategies, formulate strong brand strategies and service strategies, and provide strong strategic guidance and implementation guarantees for market competition and market growth.

-Provide customers with authoritative, professional and cutting-edge industry knowledge and industry trends in the plastic-wood composite materials industry, help customers improve their knowledge and understanding of the industry, master the development direction and technological innovation of the industry, track the policy changes and market changes of the industry, and provide strong knowledge support and information reference for the development and innovation of the industry.

-Provide customers with customer feedback and consumer voice in the plastic-wood composite material industry, help customers understand customer needs and expectations, understand consumer preferences and opinions, understand product advantages and disadvantages, understand service satisfaction and loyalty, and provide powerful feedback reference and voice reference for product improvement and service improvement.

-Provide customers with expert advice and scholars' views on the plastic-wood composite materials industry, help customers learn from the successful experience and lessons of the industry, learn from the best practices and cases of the industry, learn from the development suggestions and strategies of the industry, learn from the cutting-edge views and ideas of the industry, and provide strong suggestions and views for the development and innovation of the industry.