Project background: The heat production and supply industry is an important part of urban public utilities and the main way to protect urban residents and industrial heat. With the acceleration of urbanization, the demand for heat continues to grow. At the same time, the heat industry is also facing multiple challenges such as energy transformation, environmental protection, and market competition. In order to improve the efficiency and quality of thermal production and supply, and reduce costs and emissions, thermal enterprises need to continuously innovate and optimize their own technology, management and services.

Customer pain point: A thermal enterprise is a large thermal supplier with multiple thermal stations in East China, mainly providing thermal services for industrial parks and residential areas. In recent years, the company has faced the following problems:

The stability and reliability of the heat supply is not high, and there are often insufficient heating, uneven heating, heating interruption and other phenomena, which affect customer satisfaction and trust.

The high cost and energy consumption of heat supply are mainly due to the aging of equipment, low operation efficiency, high maintenance cost, large loss of heat network, poor regulation ability and low level of intelligence.

The environmental impact of heat supply is relatively large, which is mainly manifested in the high fuel consumption and exhaust gas emissions of heat stations, as well as the high heat loss and greenhouse gas emissions of the heat network, which does not meet the national goals and requirements of energy conservation, emission reduction and carbon neutrality.

The purpose of the project: the thermal enterprise hopes to understand the development trend and competition pattern of the thermal industry through market research, analyze its own advantages and disadvantages, find out the direction and measures of improvement and promotion, and formulate reasonable and feasible development strategy and action plan.

Research objects: The research objects of this project mainly include the following categories:

The policies and regulations, standards and norms of the thermal industry, industry associations and other relevant institutions to understand the policy environment and industry norms of the thermal industry.

The market size, market structure, market demand, market forecast and other relevant data of the thermal industry to understand the market situation and market potential of the thermal industry.

The main competitors, competitive strategies, competitive advantages, competitive disadvantages and other relevant information of the thermal industry to understand the competitive landscape and competitiveness of the thermal industry.

The main customers, customer needs, customer satisfaction, customer loyalty and other related information in the thermal industry to understand the customer characteristics and customer needs of the thermal industry.

The main technology, technical level, technological innovation, technology application and other relevant information of the thermal industry to understand the technological development and technological trends of the thermal industry.

Project Content: The main contents of the project include the following aspects:

Collect and sort out relevant information and data of the thermal industry, including policies and regulations, standards and specifications, industry associations, market size, market structure, market demand, market forecast, competitors, competitive strategies, competitive advantages, competitive disadvantages, customer needs, customer satisfaction, customer loyalty, technical level, technological innovation, technology application, etc.

Using quantitative and qualitative research methods, the relevant information and data of the thermal industry are analyzed and evaluated, including PEST analysis, Porter's five forces analysis, SWOT analysis, market segmentation analysis, customer segmentation analysis, competitive advantage analysis, value chain analysis, technological innovation analysis and so on.

Based on the research results, some suggestions and solutions are put forward for the thermal enterprise, including market positioning, market objectives, market strategy, market action, market control, etc., to help the thermal enterprise improve the stability and reliability of heat supply, reduce the cost and energy consumption of heat supply, reduce the environmental impact of heat supply, improve the efficiency and quality of heat supply, and enhance the competitiveness and market share of heat supply.

Project value: The main value of the project is reflected in the following aspects:

It provides comprehensive and in-depth market research on the thermal industry for the thermal enterprise, helps the thermal enterprise understand the development trend and competition pattern of the thermal industry, and provides strong support and basis for the strategic decision-making of the thermal enterprise.

It provides targeted suggestions and solutions for the thermal enterprise, helps the thermal enterprise optimize and improve its own technology, management and service, and provides effective guidance and help for the business development of the thermal enterprise.

It provides a measurable and executable market plan for the thermal enterprise to help the thermal enterprise realize the stability and reliability of thermal supply, the reduction of cost and energy consumption, the reduction of environmental impact, the improvement of efficiency and quality, the enhancement of competitiveness and market share, and provides a strong guarantee and promotion for the operating and social benefits of the thermal enterprise.