Project background:

The radial ball bearing is a kind of important parts widely used in automobile, engineering machinery, home appliances and other fields, the market demand is large, the competition is fierce. Shangpu Consulting Company is a company specializing in market research and management consulting, with many years of industry experience and professional team. A radial ball bearing manufacturer (hereinafter referred to as the customer) is a medium-sized enterprise, which mainly produces radial ball bearings for automobiles. The product quality is stable, but the market share is low, and it is facing strong competition from home and abroad. Customers hope to understand the current situation and development trend of the industry through market research, find out their own advantages and disadvantages, and formulate effective competitiveness promotion programs.

Customer pain points:

The main pain points of customers are the following:

-Lack of a comprehensive and in-depth understanding of the industry market, not clear about changes in market demand and customer preferences, unable to formulate targeted market strategies;

-Lack of detailed analysis of competitors, do not understand the strengths and weaknesses of competitors, and cannot effectively distinguish their core competitiveness and differentiation advantages;

-Lack of objective evaluation of oneself, unclear of one's own strengths and weaknesses, and inability to effectively use one's own resources and capabilities to increase the added value of products and brand influence;

-Lack of planning and forecasting for the future, not clear about the development direction and opportunities of the industry, unable to grasp the changes in the market in time, and formulate reasonable development goals and strategies.

Project purpose:

The main purpose of this project is to provide customers with information and suggestions on the following aspects through market research.

-Data and analysis of the scale, structure, demand, price and trend of the industry market to help customers understand the current situation and development trend of the industry market and grasp the opportunities and challenges of the market;

-Data and analysis of competitors' scale, products, prices, channels, strategies, etc., to help customers understand the strengths and weaknesses of competitors and find out their own competitiveness and differentiation advantages;

-Data and analysis of customers' own scale, products, prices, channels, strategies, etc., to help customers understand their own advantages and disadvantages, and find out their own improvement points and promotion points;

-The development direction and opportunities of the industry, as well as the development goals and strategies of customers, to help customers formulate effective competitiveness improvement plans, increase market share and profitability.

Research object:

The research objects of this project mainly include the following categories

-Industry experts and scholars, through interviews and questionnaires to understand the development process, current situation, trends, problems and suggestions of the industry;

-Industry associations and institutions, through interviews and questionnaires, to understand the industry's policies, norms, data and evaluation;

-Competitors, through the network, telephone and field way, understand the basic situation of competitors, product characteristics, market strategy and development plan;

-Customer's existing customers and potential customers, through interviews and questionnaires to understand customer needs, preferences, satisfaction and feedback;

-The customer's internal staff, through interviews and questionnaires, to understand the customer's organizational structure, management system, production process and quality control.

The number of research objects of this project is expected to be as follows:

-Industry experts and academics:10People;

-Industry associations and institutions:5one;

-Competitors:10home;

-Existing and potential customers of the customer:100home;

-Customer's internal staff:50People.

Project Content:

The main contents of this project include the following aspects

-Market research, by collecting and analyzing the relevant data of the industry market, to understand the scale, structure, demand, price, trend and other aspects of the industry market, to provide customers with a panoramic picture of the market;

-Competitive analysis, by collecting and analyzing the relevant data of competitors, to understand the size of competitors, products, prices, channels, strategies and other aspects of the situation, to provide customers with a full picture of the competition;

-Customer analysis, through the collection and analysis of the customer's own relevant data, understand the customer's own scale, products, prices, channels, strategies and other aspects of the situation, to provide customers with their own hologram;

-Development strategy, through comprehensive and analysis of the results of market research, competition analysis and customer analysis, to propose targeted competitiveness enhancement programs for customers, including product optimization, price adjustment, channel expansion, brand building, innovation investment and other aspects of the proposal, to provide customers with a comprehensive development map.

Project Value:

The main value of this project is reflected in the following aspects

-Provide customers with a comprehensive and in-depth understanding of the industry market, help customers grasp the opportunities and challenges of the market, and formulate effective market strategies;

-Provide customers with detailed and objective analysis of competitors, help customers understand the strengths and weaknesses of competitors, and find out their core competitiveness and differentiation advantages;

-Provide customers with their own objective and comprehensive evaluation, help customers understand their own strengths and weaknesses, and find out their own improvement points and promotion points;

-Provide customers with the development direction and opportunities of the industry, as well as the development goals and strategies of customers, help customers formulate effective competitiveness improvement plans, increase market share and profitability;

-Provide customers with professional market research and management consulting services, improve the customer's decision-making level and implementation efficiency, enhance customer confidence and satisfaction.