Project background:

Motorcycles are a widely used means of transportation, especially in developing countries and emerging markets, where they are in great demand. The core component of a motorcycle is the engine, and the parts and accessories of the motorcycle are important factors that affect the performance, safety and comfort of the motorcycle. There are many types of motorcycle parts and accessories, including chains, tires, brakes, lights, meters, seats, shells, etc. The quality and price of motorcycle parts and accessories directly affect the market competitiveness and customer satisfaction of motorcycles.

According to the Prospective Industry Research Institute,2021Year1-11In January, China's motorcycle production and sales were as follows1849.35million and1844.45Ten thousand vehicles, year-on-year growth14.08%and14.08%. Among them, the production and sales of fuel motorcycles are.1483.76million and1480.39Ten thousand vehicles, year-on-year growth17.61%and16.79%The production and sales of electric motorcycles are respectively365.59million and364.07Ten thousand vehicles, year-on-year growth4.25%and4.26%. The size of China's motorcycle market is expected to be2022Year reached2100About 10,000 vehicles, year-on-year growth13.8%. China's motorcycle parts and accessories market size is expected to be in2022Year reached500About 100 million yuan, year-on-year growth15%。

Shangpu Consulting Company is a company specializing in market research and consulting services. It has many years of industry experience and professional team to provide customized solutions for customers in all walks of life. Shangpu Consulting's customers include well-known domestic and foreign motorcycle manufacturers, parts and accessories manufacturers, dealers, investment institutions, etc.

Customer pain points:

An internationally renowned motorcycle parts and accessories manufacturer (hereinafter referred to as the customer) is a company with a history of 100 years. It mainly produces high-end motorcycle chains, tires, brakes and other products. Its products enjoy a high level in developed markets such as Europe and the United States. Reputation and market share. Customers want to further expand the Chinese market and increase their brand awareness and sales in China, but face the following problems:

-Customers lack in-depth understanding of the overall situation of the Chinese motorcycle market, the scale of market segments, growth rates, competitive landscape, user needs, consumption habits, purchase decisions, etc., and it is difficult to formulate effective market strategies and marketing strategies.

-The customer's products are positioned in the high-end market, the price is high, and there is a certain gap with the mainstream consumption level of the Chinese market, it is difficult to attract a large number of users, need to find the right target market and target users, improve the cost-effective and differentiated advantages of their products.

-Customers are facing strong competition from home and abroad in the Chinese market. How to enhance the brand influence and loyalty of their products and increase the market share and profit margin of their products is an urgent demand of customers.

Project purpose:

In order to help customers solve the above problems, Shangpu consulting company provides customers with China motorcycle parts and accessories market research project, aiming to provide customers with the following services:

-Through a comprehensive analysis of the Chinese motorcycle market, we provide customers with detailed data and in-depth insights into the development status, trends, opportunities and challenges of the Chinese motorcycle market, as well as the scale, growth rate, competitive landscape, user needs, consumption habits, purchase decisions and other aspects of the motorcycle parts and accessories market segments involved by customers.

-Through the evaluation of customers' products, brands, prices, channels, promotions, etc., to provide customers with the positioning and analysis of the Chinese motorcycle market, as well as the identification and division of customers' target markets and target users, and to provide customers with differentiated market strategies and marketing strategy suggestions for different markets and users.

-Through the analysis of customers' competitors, provide customers with the identification and evaluation of competitive advantages and disadvantages in the Chinese motorcycle market, as well as suggestions on customers' competitive strategies and countermeasures, and provide customers with solutions to enhance the brand influence and loyalty of their products and increase the market share and profit margin of their products.

Research object:

The research objects of this project mainly include the following categories:

-Motorcycle manufacturers: Through interviews and questionnaires with motorcycle manufacturers, understand their procurement needs, selection standards, procurement channels, procurement frequency, procurement volume, procurement budget and other aspects of motorcycle parts and accessories, as well as feedback on customers' product cognition, evaluation and willingness.

-Motorcycle parts and accessories manufacturers: Through interviews and questionnaires on motorcycle parts and accessories manufacturers, to understand their views, expectations, strategies and other aspects of the motorcycle parts and accessories market, as well as the evaluation of customers' products in terms of competitive attitude, advantages and disadvantages.

-Motorcycle dealers: through interviews and questionnaires with motorcycle dealers, to understand their sales of motorcycle parts and accessories, sales channels, sales strategies, sales difficulties and other aspects of the situation, as well as the customer's product sales intentions, sales obstacles, sales recommendations and other aspects of feedback.

-Motorcycle users: through interviews and questionnaire surveys of motorcycle users, to understand their use of motorcycle parts and accessories, use needs, use satisfaction, use problems, etc., as well as the customer's product cognition, preference, purchase intention and other aspects of feedback.

The number of research objects of this project is as follows:

-Motorcycle manufacturers:20Home

-Motorcycle parts and accessories manufacturers:20Home

-Motorcycle dealers:50Home

Project Content:

The project content of this project mainly includes the following aspects:

-Market analysis: Through a comprehensive analysis of the Chinese motorcycle market, we provide customers with the development status, trends, opportunities and challenges of the Chinese motorcycle market, as well as the scale and growth rate of the motorcycle parts and accessories market segments involved by customers, Detailed data and in-depth insights into the competitive landscape, user needs, consumption habits, purchase decisions, etc. This project uses a variety of data sources and analysis methods, including official statistics, industry reports, expert interviews, media reports, web searches, market research, etc., to ensure the accuracy and reliability of the data.

-Product analysis: through the evaluation of customers' products, brands, prices, channels, promotions, etc., to provide customers with the positioning and analysis of the Chinese motorcycle market, as well as the identification and division of customers' target markets and target users, and to provide customers with differentiated market strategies and marketing strategy suggestions for different markets and users. A variety of analytical tools and models were used in this project, includingSWOTAnalysis, Porter's Five Forces Analysis,STPanalysis,4Panalysis, marketing mix analysis, etc. to ensure the comprehensiveness and effectiveness of the analysis.

-Competitive analysis: through the analysis of the customer's competitors, to provide customers with the identification and evaluation of the competitive advantages and disadvantages of the Chinese motorcycle market, as well as the customer's competitive strategy and countermeasures, to provide customers with a plan to enhance the brand influence and loyalty of their products and increase the market share and profit margin of their products. This project uses a variety of analytical methods and techniques, including competitor analysis, competitive map analysis, competitive advantage analysis, competitive strategy analysis, etc., to ensure the relevance and practicality of the analysis.

Project Value:

The project value of this project is mainly reflected in the following aspects:

-Provide customers with a comprehensive and in-depth understanding of China's motorcycle market, and help customers understand the development status, trends, opportunities and challenges of China's motorcycle market, as well as detailed data and in-depth insights into the scale, growth rate, competitive landscape, user needs, consumption habits, purchase decisions and other aspects of the motorcycle parts and accessories segment market involved by customers, it provides a solid data support and market basis for customers to develop effective marketing strategies and marketing strategies.

-Provide customers with the positioning and analysis of the Chinese motorcycle market, as well as the identification and division of customers' target markets and target users, provide customers with differentiated market strategies and marketing strategy suggestions for different markets and users, help customers find Suitable markets and users, improve the cost performance and differentiation advantages of their products, and increase the market attractiveness and competitiveness of their products.

-Provide customers with the identification and evaluation of competitive advantages and disadvantages in the Chinese motorcycle market, as well as suggestions on customers' competitive strategies and countermeasures, help customers understand their competitive position and competitive advantages in the Chinese motorcycle market, as well as the competitive threats and challenges they face, and provide customers with solutions to enhance the brand influence and loyalty of their products and increase the market share and profit margin of their products, it provides effective competitive strategies and countermeasures for customers to achieve long-term development and success in the Chinese motorcycle market.