Project Background

Die steel is used to manufacture cold stamping die, hot forging die, die casting die and other mold steel, is the main processing tool for manufacturing parts in the industrial sector such as machinery manufacturing, radio instrumentation, motor, electrical appliances and so on. Die steel can be generally divided into three categories: cold work die steel, hot work die steel and plastic die steel.1. Die steel is the core raw material of the upstream of the mold manufacturing industry, and its product performance must meet the needs of various industries.“Mother of all industries”。

China is the largest producer and consumer of die steel in the world, but it also faces the problems of overcapacity, unreasonable product structure, unstable quality and low technical level. In recent years, the state has issued a series of policies to support the development of the mold manufacturing industry, and will drive the upstream mold steel industry. However, the die steel industry also needs to conduct market research to understand market demand, competitive situation, development trends, etc., and provide a basis for product development, market expansion, and competitive strategies.

A die steel manufacturer (hereinafter referred to as the customer) is an enterprise specializing in the research and development, production and sales of die steel. Its main products include cold work die steel, hot work die steel, plastic die steel, etc. Customers want to understand the market demand and competition in the die steel industry, and formulate a reasonable market strategy and development plan for them. The client entrusts Shangpu Consulting Company (hereinafter referred to as Shangpu) to conduct a research project on market demand analysis and competitive strategy in the die steel industry.

Customer pain points

Customers face the following major pain points in the die steel industry:

Market demand is not clear: customers do not know the market size, growth rate, demand structure, regional distribution, etc. of the die steel industry, and can not accurately grasp the market opportunities and potential.

Competitors do not understand: customers are not familiar with the competitive landscape of the die steel industry, the main competitors' products, prices, channels, advantages, etc., can not effectively deal with competitive pressure and challenges.

The competitive strategy is not clear: customers lack market positioning, target customers, differentiation advantages, marketing strategies, etc. for the die steel industry, and cannot increase market share and brand influence.

Project Purpose

The purpose of this project is to provide customers with the following contents through market research:

Market demand analysis of die steel industry, including market size, growth rate, demand structure, regional distribution, etc;

Analysis of competition in the die steel industry, including competitive landscape, products, prices, channels and advantages of major competitors;

Research on the competitive strategy of the die steel industry, including market positioning, target customers, differentiation advantages, marketing strategies, etc.

Research object

The research objects of this project mainly include the following two categories:

Downstream users of die steel, including mold manufacturers in the automotive, home appliances, medical devices, consumer electronics and other industries, as well as distributors and agents of die steel;

Die steel peer competitors, including domestic and foreign major die steel production enterprises.

The number of samples to be investigated in this project is:

Downstream users:100Home, where the automotive industry20Home, appliance industry20Home, Medical Device Industry20Home, Consumer Electronics Industry20Home, Distributors and Agents20home;

COMPETITORS:20Home, of which domestic15Home, Abroad5Home.

Project Content

The main contents of this project include the following aspects:

The market demand analysis of die steel industry, mainly through questionnaire survey, telephone interview, network search and other ways, collect the information of downstream users' consumption, use, variety, specification, price, purchase channel, purchase frequency, purchase decision-making factors, satisfaction, future demand expectation and so on, and analyze the market scale, growth rate, demand structure and regional distribution of die steel industry;

Analysis of competition in the die steel industry, mainly through interviews, web searches, database queries, industry reports, etc., to collect information on die steel products, prices, channels, advantages and other information of peer competitors, and analyze the competitive landscape of the die steel industry, products, prices, channels, advantages of major competitors, etc;

Research on the competitive strategy of the die steel industry, mainly through data analysis, case studies,SWOTAnalysis and other methods to provide customers with market positioning, target customers, differentiation advantages, marketing strategies and other recommendations for the die steel industry.

Project Value

The value of this project is mainly reflected in the following aspects:

Provide customers with market demand analysis of die steel industry, help customers understand market opportunities and potential, and provide basis for product development, market expansion, resource allocation, etc;

Provide customers with competitive analysis of die steel industry, help customers understand competitors' products, prices, channels, advantages, etc., and provide reference for coping with competitive pressure and challenges;

Provide customers with competitive strategy research in the die steel industry, help customers formulate reasonable market strategies and development plans, and provide support for increasing market share and brand influence.

The completion of this project will bring the following services to the customer:

A detailed market research report, including the mold steel industry market demand analysis, competition analysis, competitive strategy research and other content;

A professional report interpretation meeting to explain and explain the main contents and conclusions of the report;

An in-depth consulting service, according to the specific situation and needs of customers, to provide targeted suggestions and solutions.