日用玻璃制品与玻璃包装容器行业市场调研项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Market Research Project Case of Daily Glass Products and Glass Packaging Container Industry

2024-07-15 00:37:18 来源：尚普咨询浏览量：0

Project Background

日用玻璃制品与玻璃包装容器是日常生活中不可或缺的产品，广泛应用于食品、饮料、药品、化妆品等领域。根据国家统计局的数据，2021年上半年，日用玻璃制品及玻璃包装容器产量达到1360.75万吨，同比增长15.70%。预计未来几年，随着消费者对玻璃产品的偏好和环保意识的提高，该行业将保持稳定的增长态势。

尚普咨询公司是一家专业从事市场调研和咨询服务的公司，拥有多年的行业经验和专业团队。尚普咨询公司的客户包括国内外知名的日用玻璃制品与玻璃包装容器生产企业，为他们提供了全面的市场分析和战略建议。

Customer pain points

尚普咨询公司的一个重要客户是一家位于广东省的日用玻璃制品与玻璃包装容器生产企业，以下简称广玻公司。广玻公司主要生产玻璃瓶罐、玻璃器皿等产品，主要销售给国内的食品和饮料企业。广玻公司在行业内有一定的知名度和市场份额，但也面临着激烈的竞争和挑战。

广玻公司的主要痛点有以下几个方面：

- 市场需求变化快，消费者对玻璃产品的品质、功能和外观有更高的要求，广玻公司的产品创新能力不足，难以满足市场的多样化需求。

- 行业竞争激烈，同行业的其他企业不断推出新的产品和技术，降低成本和提高效率，广玻公司的产品价格优势和市场占有率受到威胁。

- 行业规范不完善，市场上存在一些低质量、低价的玻璃产品，影响了广玻公司的品牌形象和信誉，也给消费者的健康和安全带来了隐患。

Project Purpose

为了帮助广玻公司解决上述问题，尚普咨询公司接受了广玻公司的委托，开展了一项针对日用玻璃制品与玻璃包装容器行业的市场调研项目。该项目的主要目的有以下几个方面：

- 了解日用玻璃制品与玻璃包装容器行业的发展现状、趋势和前景，分析行业的市场规模、结构、竞争格局、供需关系、政策法规等影响因素。

- 了解消费者对玻璃产品的需求、偏好和购买行为，分析消费者的消费特征、消费动机、消费场景、消费决策等影响因素。

- 了解广玻公司的产品在市场上的表现、优势和不足，分析广玻公司的产品定位、产品特性、产品差异化、产品满意度等影响因素。

- 提出针对广玻公司的市场调研结果的分析和建议，包括产品创新、产品定价、产品推广、产品分销等方面的建议。

Research object

尚普咨询公司的市场调研项目采用了定性和定量相结合的方法，主要包括以下几种调研对象：

- 行业专家：包括日用玻璃制品与玻璃包装容器行业的学者、研究人员、协会负责人、政府部门负责人等，通过深度访谈的方式，了解行业的发展历史、现状和趋势，以及行业的主要问题和挑战。

- 行业企业：包括日用玻璃制品与玻璃包装容器行业的主要生产企业、上下游企业、竞争对手等，通过电话访谈和问卷调查的方式，了解企业的基本情况、产品情况、市场情况、竞争情况等，以及企业的主要优势和不足。

- 消费者：包括日用玻璃制品与玻璃包装容器的主要消费群体，如食品和饮料企业、药品和化妆品企业、家庭和个人消费者等，通过网络调查和实地调查的方式，了解消费者的需求、偏好和购买行为，以及消费者的消费特征、消费动机、消费场景、消费决策等。

尚普咨询公司的市场调研项目共调查了以下数量的调研对象：

-Industry experts: 10 people

- 行业企业：100家

- 消费者：1000人

Project Content

尚普咨询公司的市场调研项目主要包括以下几个方面的内容：

- 行业分析：分析日用玻璃制品与玻璃包装容器行业的发展历史、现状和趋势，以及行业的市场规模、结构、竞争格局、供需关系、政策法规等影响因素。根据行业分析的结果，划分行业的细分市场，并对每个细分市场进行详细的分析。

- 消费者分析：分析消费者对玻璃产品的需求、偏好和购买行为，以及消费者的消费特征、消费动机、消费场景、消费决策等影响因素。根据消费者分析的结果，划分消费者的细分群体，并对每个细分群体进行详细的分析。

- 产品分析：分析广玻公司的产品在市场上的表现、优势和不足，以及广玻公司的产品定位、产品特性、产品差异化、产品满意度等影响因素。根据产品分析的结果，评估广玻公司的产品在各个细分市场和细分群体中的竞争力，并提出产品改进的建议。

- 市场策略分析：根据行业分析、消费者分析和产品分析的结果，提出针对广玻公司的市场策略分析和建议，包括产品创新、产品定价、产品推广、产品分销等方面

Project Value

尚普咨询公司的市场调研项目为广玻公司提供了以下方面的价值：

- 帮助广玻公司深入了解日用玻璃制品与玻璃包装容器行业的发展现状、趋势和前景，以及行业的市场规模、结构、竞争格局、供需关系、政策法规等影响因素，为广玻公司制定合理的发展战略和目标提供了依据。

- 帮助广玻公司深入了解消费者对玻璃产品的需求、偏好和购买行为，以及消费者的消费特征、消费动机、消费场景、消费决策等影响因素，为广玻公司设计更符合市场和消费者需求的产品提供了指导。

- 帮助广玻公司深入了解广玻公司的产品在市场上的表现、优势和不足，以及广玻公司的产品定位、产品特性、产品差异化、产品满意度等影响因素，为广玻公司改进产品质量和功能，提高产品竞争力和市场占有率提供了建议。

- 帮助广玻公司制定了针对不同细分市场和细分群体的市场策略，包括产品创新、产品定价、产品推广、产品分销等方面的策略，为广玻公司拓展市场和增加收入提供了方案。

尚普咨询公司的市场调研项目为广玻公司带来了显著的效果，广玻公司的产品销量和市场份额均有所提升，广玻公司的品牌形象和客户满意度也有所提高，广玻公司的经营状况和发展前景也更加稳定和乐观。

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