Project Background

Daily glass products and glass packaging containers are indispensable products in daily life, which are widely used in food, beverage, medicine, cosmetics and other fields. According to the National Bureau of Statistics, in the first half of 2021, daily glass products and glass packaging container production reached 13.6075 million tons, an increase of 15.70. It is expected that in the next few years, as consumers' preference for glass products and environmental awareness increase, the industry will maintain a stable growth trend.

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of industry experience and professional team. Shangpu Consulting's customers include well-known domestic and foreign manufacturers of daily glass products and glass packaging containers, providing them with comprehensive market analysis and strategic advice.

Customer pain points

An important customer of Shangpu Consulting Company is a daily glass products and glass packaging container manufacturer located in Guangdong Province, hereinafter referred to as Guangbo Company. Guangbo Company mainly produces glass bottles, glassware and other products, mainly sold to domestic food and beverage enterprises. Guangbo has a certain reputation and market share in the industry, but it is also facing fierce competition and challenges.

The main pain points of Guangbo Company are as follows:

-Market demand is changing rapidly, and consumers have higher requirements for the quality, function and appearance of glass products. Guangbo's product innovation ability is insufficient, and it is difficult to meet the diversified needs of the market.

-The competition in the industry is fierce. Other companies in the same industry continue to introduce new products and technologies to reduce costs and improve efficiency. Guangbo's product price advantage and market share are threatened.

-The industry standards are not perfect, and there are some low-quality and low-cost glass products on the market, which affects the brand image and reputation of Guangbo Company, and also brings hidden dangers to the health and safety of consumers.

Project Purpose

In order to help Guangbo Company solve the above problems, Shangpu Consulting Company accepted the commission of Guangbo Company to carry out a market research project for daily glass products and glass packaging container industry. The main objectives of the project are as follows:

-Understand the development status, trends and prospects of the daily glass products and glass packaging container industry, and analyze the market size, structure, competition pattern, supply and demand relationship, policies and regulations and other influencing factors of the industry.

-Understand consumer demand, preference and purchase behavior for glass products, and analyze consumer consumption characteristics, consumption motivation, consumption scenarios, consumption decisions and other influencing factors.

-Understand the performance, advantages and disadvantages of the products of Guangbo Company in the market, and analyze the influencing factors such as product positioning, product characteristics, product differentiation and product satisfaction of Guangbo Company.

-Put forward the analysis and suggestions on the market research results of Guangbo Company, including suggestions on product innovation, product pricing, product promotion, product distribution, etc.

Research object

The market research project of Shangpu Consulting Company uses a combination of qualitative and quantitative methods, including the following research objects:

-Industry experts: including scholars, researchers, heads of associations, heads of government departments, etc. in the daily glass products and glass packaging container industry, through in-depth interviews, to understand the development history, current situation and trends of the industry, as well as the main problems and challenges of the industry.

-Industry enterprises: including the main manufacturers of daily glass products and glass packaging container industry, upstream and downstream enterprises, competitors, etc., through telephone interviews and questionnaires, to understand the basic situation of enterprises, product conditions, market conditions, competition, etc., as well as the main advantages and disadvantages of enterprises.

-Consumers: including the main consumer groups of daily glass products and glass packaging containers, such as food and beverage companies, pharmaceutical and cosmetics companies, households and individual consumers, etc., through online surveys and field surveys, to understand consumer needs, Preferences and purchase behavior, as well as consumer consumption characteristics, consumption motives, consumption scenarios, consumption decisions, etc.

The market research program of Shangpu Consulting surveyed the following number of respondents:

-Industry experts: 10 people

-Industry enterprises: 100

-Consumer: 1000 people

Project Content

The market research project of Shangpu Consulting Company mainly includes the following aspects:

-Industry analysis: analyze the development history, current situation and trend of daily glass products and glass packaging container industry, as well as the market size, structure, competition pattern, supply and demand relationship, policies and regulations and other influencing factors of the industry. According to the results of the industry analysis, the market segments of the industry are divided, and each market segment is analyzed in detail.

-Consumer analysis: analysis of consumer demand, preferences and purchase behavior of glass products, as well as consumer consumption characteristics, consumption motivation, consumption scenarios, consumption decisions and other influencing factors. According to the results of consumer analysis, consumer segments are divided and each segment is analyzed in detail.

-Product analysis: analyze the performance, advantages and disadvantages of Guangglass's products in the market, as well as the influencing factors such as product positioning, product characteristics, product differentiation and product satisfaction of Guangglass. Based on the results of product analysis, evaluate the competitiveness of GGG's products in various market segments and segments, and make recommendations for product improvement.

-Market strategy analysis: according to the results of industry analysis, consumer analysis and product analysis, put forward market strategy analysis and suggestions for Guangbo Company, including product innovation, product pricing, product promotion, product distribution and other aspects.

Project Value

The market research program of Shangpu Consulting Company provides the following values for Guangbo Company:

-Help Guangbo Company to deeply understand the development status, trend and prospect of daily glass products and glass packaging container industry, as well as the market scale, structure, competition pattern, supply and demand relationship, policies and regulations and other influencing factors of the industry, and provide a basis for Guangbo Company to formulate reasonable development strategies and goals.

-Help Guangbo Company to deeply understand consumers' demand, preference and purchase behavior for glass products, as well as consumers' consumption characteristics, consumption motivation, consumption scene, consumption decision-making and other influencing factors, so as to provide guidance for Guangbo Company to design products that are more in line with the market and consumer demand.

-Help Guangbo Company to have an in-depth understanding of the performance, advantages and disadvantages of Guangbo Company's products in the market, as well as the influencing factors of Guangbo Company's product positioning, product characteristics, product differentiation, product satisfaction and other influencing factors, and provide suggestions for Guangbo Company to improve product quality and function, improve product competitiveness and market share.

-Help Guangbo to formulate market strategies for different market segments and segments, including product innovation, product pricing, product promotion, product distribution and other strategies, providing solutions for Guangbo to expand the market and increase revenue.

The market research project of Shangpu Consulting Company has brought remarkable results to Guangbo Company. The product sales and market share of Guangbo Company have increased, and the brand image and customer satisfaction of Guangbo Company have also improved. The operating conditions and development prospects of Guangbo Company are also more stable and optimistic.