Project Background

Agricultural and animal husbandry machinery is an indispensable tool in agricultural production, which can improve agricultural production efficiency, reduce labor costs and improve agricultural ecological environment. With the advancement of China's agricultural modernization, the demand and development space of agricultural and animal husbandry machinery are increasing. According to data from Boyan Consulting, the market size of China's agricultural and animal husbandry machinery industry reached 132.46 billion yuan in 2022 and is expected to reach 245 billion yuan by 2028, with a compound annual growth rate of 13.1 percent.

Shangpu Consulting is an institution specializing in market research, investment and financing consulting, IPO listing consulting and other services, with rich industry research experience and customer resources. An important customer of Shangpu Consulting is an agricultural and animal husbandry machinery manufacturer, which mainly produces tractors, harvesters and other agricultural power machinery and operating machinery. The products are sold all over the country and have a high market share.

Customer pain points

Although the company has certain advantages in the agricultural and animal husbandry machinery market, it is also facing fierce competition and challenges. On the one hand, with the improvement of the level of agricultural mechanization, farmers' demand for agricultural and animal husbandry machinery is becoming more and more diversified and personalized, and there are higher requirements for product quality, performance, intelligence, energy saving and environmental protection. On the other hand, the speed of technological innovation and product renewal in the agricultural and animal husbandry machinery industry is accelerating, and competitors at home and abroad continue to introduce new products and technologies, threatening the market share and profit space of the enterprise.

In order to cope with market changes and competitive pressures, the company needs to keep abreast of the latest developments and trends in the agricultural and animal husbandry machinery market, grasp customer needs and preferences, formulate reasonable product development and marketing strategies, and enhance product competitiveness and brand influence. Therefore, the enterprise commissioned a market research project of agricultural and animal husbandry machinery to obtain the following information:

-Basic information on the scale, structure, distribution and growth rate of the agricultural and animal husbandry machinery market

-In-depth analysis of the main customer groups, consumption characteristics, purchase behavior and demand drivers of the agricultural and animal husbandry machinery market

-Detailed assessment of major competitors, product characteristics, market share, competitive strategies, etc. in the agricultural and animal husbandry machinery market

-Prospective research on the main opportunities and challenges, development trends and forecasts, market potential and space of the agricultural and animal husbandry machinery market

Project Purpose

Based on the client's needs, Champ Consulting has developed the following project objectives:

-Provide customers with comprehensive, accurate, timely and continuous agricultural machinery market research reports to help customers understand the current market situation and future development

-To provide customers with professional, objective and rigorous agricultural machinery market analysis and recommendations to help customers develop effective product development and marketing strategies

-Provide customers with high-quality, efficient and caring agricultural and animal husbandry machinery market research services to help customers enhance market competitiveness and brand influence

Research object

In order to ensure the quality and effectiveness of the project, Champ Consulting has adopted a variety of research methods and channels, including:

-Literature research: collect and sort out relevant domestic and foreign policies and regulations, industry reports, professional journals, news media, network information and other literature, access to agricultural machinery market macro background and basic data

-Expert interviews and research: Invite and interview experts and scholars, industry associations, government departments, consulting agencies and other authorities in the agricultural and animal husbandry machinery industry to obtain professional opinions and forward-looking judgments on the agricultural and animal husbandry machinery market

-Enterprise interview research: through telephone, network, on-site and other means, interview the main production enterprises, distributors, agents, maintenance providers, etc. of the agricultural and animal husbandry machinery industry to obtain the supply situation and competition pattern of the agricultural and animal husbandry machinery market.

-User interview research: Through questionnaires, interviews, seminars, observations, etc., interview the main user groups of agricultural and animal husbandry machinery, such as farmers, farmers, cooperatives, agricultural mechanization service centers, etc., to obtain the demand situation of the agricultural and animal husbandry machinery market And consumption characteristics

Based on the objectives and content of the project, Champ Consulting has determined the number and proportion of the following respondents:

-Documentation: Collect and organize more than 200 documents, covering all aspects of the agricultural and animal husbandry machinery market

-Expert interviews: Interviews with more than 20 experts and scholars, industry associations, government departments, consulting agencies and other authorities in the agricultural and animal husbandry machinery industry, accounting for 10% of the survey objects

-Enterprise interview: interview more than 100 major production enterprises, distributors, agents, maintenance companies, etc. in the agricultural and animal husbandry machinery industry, accounting for 50% of the survey objects

-User interview: interview more than 100 major user groups of agricultural and animal husbandry machinery, such as farmers, farmers, cooperatives, agricultural mechanization service centers, etc., accounting for 40% of the survey objects

Project Content

According to the purpose and object of the project, Champ Consulting has designed the following project contents:

-Agricultural and animal husbandry machinery market overview: introduction of agricultural and animal husbandry machinery definition, classification, characteristics, application and other basic situation, analysis of agricultural and animal husbandry machinery market development process, development status, development stage and other basic situation

-Agricultural and animal husbandry machinery market size: statistics and analysis of the overall size of the agricultural and animal husbandry machinery market, market segment size, regional market size, product market size and other aspects of the data, forecast the future size and growth rate of the agricultural and animal husbandry machinery market.

Agricultural machinery market structure: analysis of agricultural machinery market supply and demand structure, product structure, price structure, channel structure, regional structure and other aspects of the characteristics and changes

Agricultural and animal husbandry machinery market distribution: analysis of agricultural and animal husbandry machinery market geographical distribution, provincial distribution, urban distribution and other levels of the situation and differences

Customers of agricultural and animal husbandry machinery market: analyze the data and evaluation of the main customer groups, customer scale, customer distribution, customer characteristics, customer needs, customer satisfaction, customer loyalty and other aspects of the agricultural and animal husbandry machinery market.

Agricultural and animal husbandry machinery market competition: analysis of agricultural and animal husbandry machinery market competition pattern, competition degree, competitive advantage, competitive strategy and other aspects of the situation and impact, evaluation of agricultural and animal husbandry machinery market main competitors, competitive products, competitiveness, market share and other aspects of the performance and ranking

Agricultural and animal husbandry machinery market opportunities: analysis of the agricultural and animal husbandry machinery market, the main opportunity factors, the field of opportunity, the direction of opportunity, the degree of opportunity and other aspects of the situation and potential, forecast the future opportunities and space of the agricultural and animal husbandry machinery market.

Agricultural and animal husbandry machinery market challenges: analysis of the main challenges of agricultural and animal husbandry machinery market factors, challenge areas, challenge direction, the degree of challenge and other aspects of the situation and risks, forecast the future challenges and difficulties of agricultural and animal husbandry machinery market

Agricultural and animal husbandry machinery market trends: analysis of the main development trends of agricultural and animal husbandry machinery market, development direction, development speed, development stage and other aspects of the situation and expectations, forecast the future development and changes of agricultural and animal husbandry machinery market

Agricultural and animal husbandry machinery market recommendations: according to the results of the analysis of the agricultural and animal husbandry machinery market, to provide customers with targeted market recommendations, including product development recommendations, marketing strategy recommendations, brand building recommendations, risk prevention recommendations and other aspects of the recommendations and measures.

Project Value

The agricultural and animal husbandry machinery market research project provided by Shangpu Consulting for customers has the following values:

Provide customers with a comprehensive, in-depth and systematic research report on the agricultural and animal husbandry machinery market, help customers fully understand the current situation and future of the agricultural and animal husbandry machinery market, and provide reliable data and basis for customers' decision-making

Provide customers with professional, objective and rigorous analysis and suggestions on the agricultural and animal husbandry machinery market, help customers find the opportunities and challenges of the agricultural and animal husbandry machinery market, and provide effective guidance and reference for customers' strategy formulation

It provides customers with high-quality, efficient and considerate agricultural and animal husbandry machinery market research services, helps customers enhance the competitiveness and brand influence of agricultural and animal husbandry machinery market, and provides strong support for the performance growth of customers