Project Background

The aviation equipment industry is an important part of modern industry, covering the three core areas of aircraft, aircraft engines and aviation equipment and systems. These areas are not only highly technically complex, but also play a vital role in the national economy, social development and national security. With the rapid development of China's economy and the strengthening of national defense, the aviation equipment industry has also ushered in unprecedented development opportunities and challenges.

An aviation equipment manufacturing enterprise is a leading aviation parts supporting enterprise in China, mainly providing high-quality aviation parts for well-known aircraft OEMs and sub-contractors at home and abroad. The company has strong competitiveness and brand influence in the aviation equipment industry, but it also faces problems such as intensified market competition, the demand for technological innovation, and the diversification of customer needs. In order to better grasp the market dynamics, understand customer needs, and enhance product competitiveness, the company decided to entrust Shangpu Consulting to conduct a market research project for the aviation equipment industry.

Customer pain points

The company has conducted some preliminary market research before entrusting Shangpu Consulting, but due to the lack of professional methods and tools, as well as a comprehensive and in-depth understanding of the market, the information and data obtained are not accurate and perfect, unable to meet the decision-making needs of enterprises. The main pain points of the enterprise are the following:

Lack of systematic and in-depth analysis of the scale, trend, competition pattern and policy orientation of the aviation equipment industry as a whole and market segments, unable to accurately grasp the opportunities and risks of the market;

Lack of detailed and comprehensive research on target customer groups, unable to understand customer needs, pain points, expectations and behaviors, and unable to formulate effective marketing strategies and product development plans;

Lack of in-depth and comprehensive research on competitors, unable to understand the strengths and weaknesses of competitors' products, prices, channels, promotion, etc., and unable to formulate targeted competitive strategies and differentiation advantages.

Project Purpose

Based on the pain points and needs of the business, Champ Consulting has developed the following project objectives:

Through scientific methods, purposefully and systematically collect, record and sort out information and materials about the aviation equipment industry, analyze the industry situation, understand the current situation of the industry and its development trend, and provide objective and correct information for the strategic decision of the enterprise;

Through questionnaires, telephone interviews, interviews, focus groups, etc., obtain first-hand information from consumers, customers, suppliers, analysts, etc., analyze customer conditions, understand customer needs, pain points, expectations and behaviors, and provide an effective basis for the company's marketing strategy and product development plan;

Through network search, database query, industry reports and other ways to obtain second-hand information, analyze the situation of competitors, understand the advantages and disadvantages of competitors' products, prices, channels, promotion and other aspects, to provide strong support for the competitive strategy and differentiation advantages of enterprises.

Research object

According to the purpose of the project, Champ Consulting has identified the following research objects:

Aviation equipment industry experts, scholars, media, associations, etc., a total of about 20 people;

The company's existing customers and potential customers, including domestic and foreign aircraft OEMs and sub-manufacturing plants, a total of about 100;

The company's main competitors, including domestic and foreign aviation parts supporting enterprises, a total of about 50.

Project Content

According to the research object, Champ Consulting designed the following project contents:

Market analysis of the aviation equipment industry, including market size, growth rate, market structure, market segmentation, market trends, market opportunities, market risks, market drivers, market constraints, market policy environment, etc;

Customer demand analysis, including the customer's basic information, purchase behavior, purchase motivation, purchase standard, purchase frequency, purchase channel, purchase amount, purchase satisfaction, purchase loyalty, purchase intention, purchase advice and other aspects of the analysis;

Competitor analysis, including competitor's basic information, product characteristics, product advantages, product disadvantages, product pricing, product channels, product promotion, product innovation, product brand, product market share, product customer satisfaction, product competition strategy and other aspects of the analysis.

Project Value

Through the research of this project, Champ Consulting provided the following value to the enterprise:

It provides enterprises with a comprehensive and in-depth market analysis of the aviation equipment industry, helps enterprises understand the opportunities and risks of the market, and provides a strong basis for strategic decision-making;

It provides enterprises with detailed and comprehensive analysis of customer needs, helps enterprises understand customer needs, pain points, expectations and behaviors, and provides effective guidance for enterprise marketing strategies and product development plans;

It provides enterprises with in-depth and comprehensive analysis of competitors, helps enterprises understand the advantages and disadvantages of competitors, and provides strong support for enterprises' competitive strategies and differentiation advantages;

It provides a professional, systematic and high-quality market research report, including detailed data, charts, analysis and suggestions, which facilitates the management and communication of the enterprise.