Project Background

The customer is a board manufacturing enterprise located in Guangdong Province, which mainly produces and sells wood-based panel products such as plywood, particleboard and fiberboard, with an annual production capacity of about 50 10,000 cubic meters, the main sales area is the Pearl River Delta region.

The company faces the following problems and challenges:

The market competition in the plate manufacturing industry is fierce, the industry concentration is low, the product homogeneity is serious, the price competition pressure is high, and the profit space is limited.

The plate manufacturing industry is affected by environmental protection policies, environmental protection standards such as formaldehyde emission continue to improve, product quality requirements are getting higher and higher, and production costs continue to increase.

The plate manufacturing industry is affected by downstream demand. With the regulation of the real estate industry and the improvement of consumers' demand for environmental protection, beauty and personalization of household products, the market demand structure of plate products has changed, and there are higher requirements for the brand, design and service of plate products.

The company lacks a comprehensive and in-depth understanding of the sheet manufacturing industry, has no clear market positioning and development strategy, has no effective marketing and channel management, and has not established its own brand advantage and core competitiveness.

20239In January, in order to help the company solve the above problems and enhance its market share and competitiveness in the sheet manufacturing industry, the company commissioned a market research project for the sheet manufacturing industry.

Project Purpose

The main objectives of this project are:

Through the comprehensive and in-depth research on the market situation, development trend, competition pattern and customer demand of the plate manufacturing industry, it provides a clear and accurate market cognition for the enterprise, and helps it understand its market environment, opportunities and challenges.

Through the systematic and objective assessment of the internal resources, capabilities, strengths and weaknesses of the enterprise, it provides a comprehensive and true self-awareness of the enterprise and helps it to clarify its core competitiveness and development direction.

Through the professional and innovative suggestions on the market positioning, development strategy, marketing, channel management, brand building and other aspects of the enterprise, it provides a feasible and effective market solution for the enterprise to help it improve its market share and competitiveness in the plate manufacturing industry.

Research object

The research objects of this project mainly include the following categories:

The main participants in the plate manufacturing industry include upstream raw material suppliers, peer competitors, downstream customers (such as furniture factories, architectural decoration companies, real estate developers, etc.) and industry associations, experts, etc.

The internal relevant personnel of the enterprise, including senior management, marketing personnel, production and technical personnel, financial personnel, etc.

The target market of the enterprise is potential consumers, including individual consumers and enterprise consumers.

The number of research objects of this project is as follows:

Key players in the sheet manufacturing industry: a total 50 Enterprises and institutions, of which upstream raw material suppliers. 10 Home, peer competitor 20 Home, downstream customer 15 Home, industry associations, experts, etc. 5 Home.

Relevant personnel within the enterprise: a total 30 people, among which the top managers 5 People, Marketing People 10 People, production technicians 10 people, financial personnel 5 People.

Potential consumers in the enterprise's target market: a total 500 People, where individual consumers 300 People, corporate consumers 200 People.

Project Content

The main contents of this project include the following aspects:

Market research of sheet metal manufacturing industry, including market size, market structure, market growth, market distribution, market demand, market forecast, etc.

The competitive research of the plate manufacturing industry, including the competitive landscape, competitors, competitive strategies, competitive advantages, competitive risks, etc.

The internal research of the enterprise includes resource research, ability research, advantage research, disadvantage research, problem research, opportunity research, etc.

The company's market solutions, including market positioning, development strategy, marketing, channel management, brand building.

Project Value

The main value of this project is reflected in the following aspects:

It provides a comprehensive and in-depth market awareness of the plate manufacturing industry for the enterprise, helps it understand its market environment and opportunities and challenges, and provides a basis and reference for its rational and effective market decision-making.

It provides a systematic and objective self-cognition for the enterprise, helps it to clarify its core competitiveness and development direction, and provides guidance and suggestions for optimizing and improving its own resources, capabilities, advantages and disadvantages.

It provides the company with a professional and innovative market solution to help it increase its market share and competitiveness in the plate manufacturing industry, and provide support and guarantee for its performance growth and brand promotion.

The completion of this project not only brings professional and efficient market research services to the enterprise, but also brings good performance and reputation for Shangpu Consulting Company, enhances the professional influence and industry status of Shangpu Consulting Company in the plate manufacturing industry, and lays a solid foundation for the future development of Shangpu Consulting Company.