Project Background

AC motor is a kind of machinery used to realize the mutual conversion of mechanical energy and AC electric energy, which is widely used in industry, agriculture, transportation, construction and other fields. With the rapid development of China's economy, the AC motor industry has also shown a good growth trend, but it is also facing fierce market competition and technological innovation challenges. In order to better grasp the market opportunities and enhance the competitiveness of products, an AC motor manufacturer (hereinafter referred to as the customer) commissioned Shangpu Consulting to conduct a market research project to understand the market demand, competition pattern, development trend and other aspects of the AC motor industry, so as to provide a basis for customers' strategic decision-making and product planning.

Customer pain points

Customers have many years of production experience in the AC motor industry and have a certain market share and brand influence, but they also face the following problems:

Customers' products are mainly concentrated in the low-end and mid-end markets, and the high-end market accounts for a relatively low proportion, resulting in limited profit margins for products and difficulty in improving the profitability of the company.

The customer's product line is relatively single, lack of differentiation and innovation, it is difficult to meet the individual needs of different customers, and it is also vulnerable to the substitution and competition of similar products.

Customers do not have a comprehensive and in-depth understanding of the market demand, competitors and technical trends of the AC motor industry, and lack effective market intelligence and data support, making it difficult to formulate reasonable market strategies and product planning.

Project Purpose

In order to solve the pain points of customers, the purpose of this project is to provide customers with the following information and suggestions through professional market research methods:

Market size, structure, demand characteristics, growth drivers, development trends, etc. of the AC motor industry.

The competitive landscape of the AC motor industry, the product characteristics of major competitors, market share, strategic trends, etc.

The technical development status, main technical directions, technical innovation difficulties and opportunities of the AC motor industry.

Based on the results of market research, to provide customers with targeted market strategy and product planning recommendations, including market positioning, target market, product innovation, brand building, channel development and other aspects.

Research object

The research objects of this project mainly include the following two categories:

The downstream users of AC motors include enterprises and institutions in the fields of industry, agriculture, transportation, construction, etc., as well as individual consumers. Through the investigation of downstream users, we can understand the use of AC motors, demand characteristics, satisfaction, improvement suggestions, etc., as well as the expectation and acceptance of new products.

Competitors of AC motors, including major domestic and foreign AC motor manufacturers, as well as other related motor manufacturers. Through the research of competitors, we can understand their product characteristics, market share, strategic trends, technical level, etc., as well as their advantages and disadvantages.

The number of research objects of this project is as follows:

Downstream users: through online questionnaires and telephone interviews, a total1000Downstream users, of which industrial users500Name, agricultural user200Name, Traffic User100Name, building user100Name, individual consumer100Name.

Competitors: Through web searches and industry reports, a total20information about domestic competitors, where domestic competitors15Home, foreign competitors5Home.

Project Content

The main contents of this project include the following aspects:

The current market situation of the AC motor industry: research the market size, structure, demand characteristics, growth drivers, development trends, etc. of the AC motor industry, as well as the macroeconomic, policies and regulations, social environment and other factors affecting the AC motor industry.

Competitive research in the AC motor industry: research on the competitive landscape of the AC motor industry, the product characteristics, market share, strategic trends of major competitors, as well as the strengths and weaknesses of competitors, etc., using the Porter Five Forces model,SWOTResearch and other tools to conduct competitive research.

Technical research in the AC motor industry: research on the technical development status, main technical directions, technical innovation difficulties and opportunities of the AC motor industry, as well as the impact and enlightenment of technical development on the AC motor industry, etc., using the technical roadmap, technology.SCurves and other tools for technical research.

Market strategy and product planning recommendations: based on market research results, to provide customers with targeted market strategy and product planning recommendations, including market positioning, target market, product innovation, brand building, channel development and other aspects, the useSTPResearch, blue ocean strategy, value proposition design and other tools to develop recommendations.

Project Value

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and objective market information and data of AC motor industry, helps customers understand the current situation and development trend of AC motor industry, and provides strong support for customers' strategic decision-making.

It provides customers with systematic, professional and practical competition research and technical research, helps customers identify opportunities and challenges in the AC motor industry, and provides effective guidance for customers' product competitiveness improvement.

It provides customers with innovative, practical and feasible market strategy and product planning suggestions, helps customers expand new market space, and provides useful inspiration for customers' product innovation and brand building.

It provides customers with high-quality, high-efficiency, and cost-effective market research services, which saves time and cost for customers, and brings considerable value to customers' business development and market growth.