Project background:

SUV is a kind of vehicle with the space function of station wagon and the off-road capability of cargo truck. In recent years, it has been favored by more and more consumers in the Chinese market.SUVCompetition in the market is becoming increasingly fierce, and brands are constantly launching new products and marketing strategies to compete for market share and consumer recognition.

Customer pain points:

An internationally renowned automobile brand (hereinafter referred to as the customer) in the Chinese market.SUVThe product line is relatively single, mainly to medium and large.SUVwhile the market demand is more inclined to compact and small.SUV. Customer wants to know about ChinaSUVMarket segmentation and consumer demand characteristics, in order to adjust product strategy and market positioning, enhance market competitiveness and brand influence.

Project purpose:

The purpose of this project is to provide customers with ChineseSUVComprehensive market research and in-depth insight, including the following aspects:

the size, structure, trends and competitive landscape of the SUV market;

Segmentation and characteristics of the SUV market and target consumer groups;

motivations, preferences, needs and behaviors of SUV consumers;

opportunities and challenges in the SUV market, as well as customer strengths and weaknesses;

The development proposal and strategy plan of SUV market.

Research object:

The research objects of this project include the following two categories:

The main players in the SUV market, including salespeople, dealers, industry experts and media professionals of various brands.100People;

Potential consumers in the SUV market, including those who have purchased or are interested in purchasingSUVof individual or family users, with a total of approximately1000People.

Project Content:

The main contents of this project include the following parts:

Document collection and research, including industry reports, market data, media reports, policies and regulations, etc., to understandSUVThe basic situation and development background of the market;

In-depth interviews and focus group discussions, through semi-structured questionnaires and discussion guides,SUVmajor players in the market to conduct in-depth exchanges to gainSUVProfessional views and inside information of the market;

Online questionnaires and telephone interviews, through online platforms and telephone methods,SUVpotential consumers in the market to issue standardized questionnaires to collectSUVConsumer's basic information and car purchase intention;

Data collation and research, through statistical software and professional tools, to clean, organize, classify and research the collected data to revealSUVthe laws and characteristics of the market;

Report writing and presentation, in the form of charts, text and voice, the main findings and conclusions of the project, as well as recommendations and solutions for the client, into a professional report, and report and explain to the client.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with ChinaSUVPanoramic view of the market, so that customers can fully understandSUVthe present and future of the market;

Provide customers with ChinaSUVA segmented view of the market that allows customers to accurately identifySUVMarket opportunities and objectives;

Provide customers with ChinaSUVThe consumer's user perspective allows customers to understandSUVConsumer needs and behaviour;

Provide customers with ChinaSUVThe strategic perspective of the market, so that customers can develop their own product strategy and market positioning;

Provide customers with ChinaSUVcompetitive perspective of the market, allowing customers to respond effectivelySUVmarket challenges and competition.

This project is a professional market research service provided by Champ Consulting to its clients, demonstrating the presence of Champ Consulting inSUVThe deep professional knowledge and rich practical experience in the automotive industry have brought valuable market insight and decision support to customers, and brought good reputation and performance growth for the company's operation.