400-969-2866

Case Study of SUV Market Segmentation and Consumer Demand Research Project

2024-07-15 00:37:21   来源:尚普咨询  浏览量:0

Project background:

SUV汽车是一种拥有旅行车般的空间机能,配以货卡车的越野能力的车型,近年来在中国市场受到了越来越多消费者的青睐。SUV市场的竞争也日趋激烈,各个品牌都在不断推出新的产品和营销策略,以争夺市场份额和消费者的认可。

Customer pain points:

某国际知名汽车品牌(以下简称客户)在中国市场的SUV产品线较为单一,主要以中大型SUV为主,而市场需求却更倾向于紧凑型和小型SUV。客户希望了解中国SUV市场的细分情况和消费者的需求特征,以便调整产品策略和市场定位,提升市场竞争力和品牌影响力。

Project purpose:

本项目的目的是为客户提供中国SUV市场的全面调研和深入洞察,包括以下几个方面:

SUV市场的规模、结构、趋势和竞争格局;

SUV市场的细分市场和目标消费者群体的划分和特征;

SUV消费者的购车动机、偏好、需求和行为;

SUV市场的机会和挑战,以及客户的优势和劣势;

SUV市场的发展建议和策略方案。

Research object:

The research objects of this project include the following two categories:

SUV市场的主要参与者,包括各个品牌的销售人员、经销商、行业专家和媒体人士,共约100People;

SUV市场的潜在消费者,包括已购买或有意向购买SUV的个人或家庭用户,共约1000People.

Project Content:

The main contents of this project include the following parts:

文档资料收集和调研,包括行业报告、市场数据、媒体报道、政策法规等,以了解SUV市场的基本情况和发展背景;

深度访谈和焦点小组讨论,通过半结构化的问卷和讨论指南,与SUV市场的主要参与者进行深入交流,以获取SUV市场的专业观点和内部信息;

网络问卷调查和电话访问,通过在线平台和电话方式,向SUV市场的潜在消费者发放标准化的问卷,以收集SUV消费者的基本信息和购车意向;

数据整理和调研,通过统计软件和专业工具,对收集到的数据进行清洗、整理、分类和调研,以揭示SUV市场的规律和特点;

报告撰写和呈现,通过图表、文字和语音的形式,将项目的主要发现和结论,以及针对客户的建议和方案,整理成一份专业的报告,并向客户进行汇报和解释。

Project Value:

The value of this project is mainly reflected in the following aspects:

为客户提供了中国SUV市场的全景视角,让客户能够全面了解SUV市场的现状和未来;

为客户提供了中国SUV市场的细分视角,让客户能够准确识别SUV市场的机会和目标;

为客户提供了中国SUV消费者的用户视角,让客户能够深入理解SUV消费者的需求和行为;

为客户提供了中国SUV市场的策略视角,让客户能够制定出适合自身的产品策略和市场定位;

为客户提供了中国SUV市场的竞争视角,让客户能够有效地应对SUV市场的挑战和竞争。

本项目是尚普咨询为客户提供的一项专业的市场调研服务,展示了尚普咨询在SUV汽车行业的深厚的专业知识和丰富的实践经验,为客户带来了有价值的市场洞察和决策支持,为公司经营带来了良好的口碑和业绩增长。




User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference for objectively evaluating the current market situation of the industry...

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data, which is for us...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data. It is...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a career...

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).