Project background:

Refined oil refers to gasoline, kerosene, diesel and other energy products, is an important part of China's energy structure. With the rapid development of my country's economy and society, the demand for refined oil is also increasing, but it is also facing multiple challenges such as international crude oil price fluctuations, domestic supply and demand imbalances, environmental protection pressures, and the impact of new energy vehicles. In order to adapt to market changes and enhance competitiveness, refined oil companies need to understand the current situation of the industry, competitors, consumer demand and behavior information, and formulate effective market strategies.

Customer pain points:

A state-owned refined oil enterprise is one of the largest refined oil production and sales enterprises in China, with a nationwide network of refineries, pipelines, storage and transportation facilities and gas stations. The company has a high share of the refined oil market, but in recent years it has also faced fierce competition from other state-owned enterprises, private enterprises, foreign-funded enterprises and local oil refining companies, as well as consumers' demand for the quality, price and service of refined oil. Through market research, the enterprise hopes to understand its own advantages and disadvantages in the refined oil market, investigate the strategies and dynamics of competitors, and master the purchasing behavior and preferences of consumers, so as to formulate more targeted and effective market strategies.

Project purpose:

The purpose of this project is to provide customers with information and advice on:

Market size, structure, trends and influencing factors of the refined oil industry

Competitive landscape of the refined oil industry, strategies, strengths, weaknesses and market performance of major competitors

characteristics, needs, purchasing behavior, preferences and satisfaction of refined oil consumers

customers' market share, brand image, customer loyalty and competitiveness in the refined oil market

Potential opportunities, threats, challenges and risks for customers in the refined oil market

The customer's market strategy, marketing strategy, product strategy, price strategy and service strategy optimization suggestions in the refined oil market.

Research object:

The research objects of this project include the following two categories:

Industry experts and researchers: through in-depth interviews, expert discussions and other ways, collect industry experts and researchers on the views and forecasts of the refined oil industry, as well as the evaluation and suggestions of customers and competitors.

Refined oil consumers: Collect basic information, purchasing behavior, preferences and satisfaction of refined oil consumers through questionnaires, consumer interviews, consumer observations, etc. The project plan investigation1000consumers of refined oil products, including gasoline consumers500Name, Diesel Consumer300Name, kerosene consumer200Name.

Project Content:

The main contents of this project include the following aspects:

Industry research: Investigate the market scale, structure, trends and influencing factors of the refined oil industry, including the influence of domestic and foreign policies, economy, society, technology, environment, law and other factors, as well as the impact of the development of alternative energy sources such as new energy vehicles and non-fossil energy on the refined oil industry.

Competitive research: investigate the competitive landscape of the refined oil industry, the strategies, strengths, weaknesses and market performance of major competitors, including the market share, brand image, product quality, price level, service level, marketing activities, innovation ability, and customer loyalty of state-owned enterprises, private enterprises, foreign-funded enterprises and local oil refining enterprises.

Consumer research: investigate the characteristics, needs, purchasing behavior, preferences and satisfaction of refined oil consumers, including basic information such as age, gender, income, education, occupation and region of consumers, as well as data and research on consumers' purchase frequency, purchase volume, purchase channels, purchase motivation, purchase decision-making factors, post-purchase evaluation, repeated purchase intention, referrals intention, etc.

Customer research: research the market share, brand image, customer loyalty and competitiveness of customers in the refined oil market, including the evaluation and feedback of customers' product quality, price level, service level, marketing activities, innovation ability, etc., as well as the potential opportunities, threats, challenges and risks of customers in the refined oil market.

Strategic suggestions: According to the above research, provide customers with optimization suggestions on market strategy, marketing strategy, product strategy, price strategy and service strategy in the refined oil market, including specific measures and suggestions on how to improve brand awareness and reputation, how to increase market share and customer loyalty, how to differentiate competition and innovative development, and how to adapt to market changes and consumer demand.

Project Value:

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and accurate market information and research on the refined oil industry, helps customers understand the current situation of the industry, competitors, consumer demand and behavior, and provides a reliable basis and reference for customers to formulate market strategies.

It provides customers with objective, professional and detailed self-evaluation and feedback, helps customers understand their own advantages and disadvantages in the refined oil market, investigates customers' potential opportunities, threats, challenges and risks in the refined oil market, and provides customers with optimized market strategies. Strong support and guidance.

It provides customers with targeted, practical and innovative market strategy, marketing strategy, product strategy, price strategy and service strategy optimization suggestions to help customers enhance brand image, increase market share, improve customer satisfaction, enhance competitiveness, achieve sustainable development, and create greater market value and operating benefits for customers.